India Spectator Sports Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | 8.65 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
India Spectator Sports Market Analysis
The Indian Spectator Sports Market has generated gross revenue of USD 14.24 billion in the current year and is poised to register a CAGR of more than 8.65 % for the forecast period.
Spectator sport is a sport that features the existence of a spectator because its competition is organized at a stadium or specific venue. It has its own set of cultures, for instance, cheerleading, pre-game, and halftime entertainment like fireworks. Cricket, tennis, volleyball, football, golf, and boxing are some of the most popular spectator sports. Spectator sports exist on a huge band of popularity ranging from extremely unique to ubiquitous.
In post-COVID-19, people started coming to the stadiums where die-hard fans watch the matches. Athletes started engaging with their fans, from autographs to interviews to selfies. Players are finding new ways to stay connected with their fans, especially leveraging social media, from Instagram live sessions to fun Q&A sessions. Sportsmen worldwide are speaking with their fans. Several players are adopting new training techniques and monitoring, and sometimes they even give their fans a sneak peek (for example- Virat Kohli lifting weights).
Market trend strategies for the spectator sports market include mobile ticketing, virtual reality to enhance spectator's experience, analytics for pricing tickets, emerging markets investing in sports, fusion of sports and entertainment, sponsorships to partnerships, corporate social responsibility and sustainability, rising demand for smart arenas/stadiums. In India, the government has increased its sports budget, with an emphasis on constructing world-class facilities to assist athletes and promote the country's sports culture.
India Spectator Sports Market Trends
The Rise of Cricket in India
Cricket is a sport that has a long and storied history in India, and its rise in popularity has been nothing short of impressive. Cricket has evolved into one of the most popular and beloved sports in the country, with a massive following and a thriving professional league. India's governing, the Board of Control for Cricket in India, takes a larger share of global revenues than England and Australia combined. India influencing the game is played, with test teams such as England increasingly adopting crowd-pleasing, aggressive playing styles that fans trace back to the IPL's shorter, fast-paced Twenty20 format. Over the next few decades, cricket continued to grow in popularity, with numerous clubs and teams being established all over the country.
Increase in Sponsorship
The increase in spending was due to the rise in the number of IPL matches, the addition of two new IPL teams, the ICC T20 World Cup, Asia Cup, and FIFA World Cup, and the return of emerging sports events and tournaments like PKL, marquee marathons, Maharashtra open and Commonwealth Games 2022. Indian women athletes and women cricketers are making a name for themselves on the international stage.
The renewal of IPL sponsorships in the 2023 season, BCCI home series title and central sponsorship along with team India sponsorship, BCCI home series media rights, and the inaugural season of WPL in March 2023 will be the tipping point for Indian cricket. The rise of Indian cricket, the performance of Indian athletes, and the number of emerging sports leagues have all contributed to India becoming a sporting nation in the last ten years.
The growth of cricket sponsorship is due to several reasons, including the Indian cricket team playing almost double the number of matches as compared to 2021. The Indian Premier League (IPL) contributed the major revenue, adding two new franchises, Gujarat Titans and Lucknow Super Giants, and a full house of central sponsorship.
India Spectator Sports Industry Overview
Sports organizers are implementing virtual reality (VR) technology to improve the spectators' experience in sporting events. The Spectator Sports Industry is constantly evolving and adapting to changes in consumer behavior and technological advancements. Some of the major market players engaged in the Indian spectator sports market are AIFF Masters, Aarka Sports Management, Aavhan IIT Bombay, Adani Sportsline, and Ahmedabad Sports Academy.
India Spectator Sports Market Leaders
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AIFF Masters
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Aarka Sports Management
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Aavhan, IIT Bombay
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Adani Sportsline
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Ahmedabad Sports Academy
*Disclaimer: Major Players sorted in no particular order
India Spectator Sports Market News
- September 2023: Football Sports Development Limited (FSDL) announced Viacom18 Media Private Limited as the 'new home of Indian Football' for the 2023-24 and 2024-25 seasons. Viacom18 will likely be the exclusive media rights holder for ISL, India's top-tier football league, across Digital and Linear TV platforms.
- October 2022: MCC'S New Code Of Laws for 2022 officially came into Force. The code was well received and has had a positive impact on cricket all over the world. The changes are intended to shape the game of cricket as it should be played.
Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Sponsorships
4.2.2 Viewership of Multiple Sports Channels
4.3 Market Restraints
4.3.1 Threat From Home Entertainment
4.4 Market Opportunities
4.4.1 Fusion of Sports and Entertainment
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porter's Five Forces Analysis
4.6.1 Bargaining Power of Buyers
4.6.2 Bargaining Power of Suppliers
4.6.3 Threat of New Entrants
4.6.4 Threat of Substitutes
4.6.5 Intensity of Competitive Rivalry
4.7 Insights on technology innovation in the Market.
4.8 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Type of Sports
5.1.1 Cricket
5.1.2 Hockey
5.1.3 Football
5.1.4 Badminton
5.1.5 Racing
5.1.6 Other Types of Sports
5.2 By Revenue Source
5.2.1 Media Rights
5.2.2 Merchandising
5.2.3 Ticket
5.2.4 Sponsoring
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 AIFF Masters
6.2.2 Aarka Sports Management
6.2.3 Aavhan, IIT Bombay
6.2.4 Adani Sportsline
6.2.5 Ahmedabad Sports Academy
6.2.6 AllSportsFit
6.2.7 Anantapur Sports Academy
6.2.8 Assam Cricket Association
6.2.9 Board of Control for Cricket in India
6.2.10 Calcutta Cricket Academy*
- *List Not Exhaustive
7. MARKET FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
India Spectator Sports Industry Segmentation
Spectator sport is a sport that features the existence of a spectator because its competition is organized at a stadium or specific venue. It has its own set of cultures, for instance, cheerleading, pre-game, and halftime entertainment like fireworks. Cricket, tennis, volleyball, football, golf, and boxing are some of the most popular spectator sports. Spectator sports exist on a huge band of popularity ranging from extremely unique to ubiquitous.
India's Spectator Sports Market is segmented by type of Sports (Cricket, Hockey, Football, Badminton, Racing, and Others) and by Revenue Source (Media Rights, Merchandising, Tickets, Sponsoring). The report offers market size and forecasts for the India Spectator Sports Market in value (USD) for all the above segments.
| By Type of Sports | |
| Cricket | |
| Hockey | |
| Football | |
| Badminton | |
| Racing | |
| Other Types of Sports |
| By Revenue Source | |
| Media Rights | |
| Merchandising | |
| Ticket | |
| Sponsoring |
Frequently Asked Questions
What is the current India Spectator Sports Market size?
The India Spectator Sports Market is projected to register a CAGR of 8.65% during the forecast period (2024-2029)
Who are the key players in India Spectator Sports Market?
AIFF Masters, Aarka Sports Management, Aavhan, IIT Bombay, Adani Sportsline and Ahmedabad Sports Academy are the major companies operating in the India Spectator Sports Market.
What years does this India Spectator Sports Market cover?
The report covers the India Spectator Sports Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the India Spectator Sports Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
India Spectator Sports Industry Report
Statistics for the 2024 India Spectator Sports market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Spectator Sports analysis includes a market forecast outlook to for 2024 to (2024to2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
