North America Spectator Sports Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | > 3.00 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America Spectator Sports Market Analysis
The North American Spectator Sports market has generated gross revenue of USD 80.12 billion in the current year and is poised to register a CAGR of more than 3% for the forecast period. Sports teams and clubs in North America are investing their money in building up new sports stadiums and venue upgrades, with an expected investment of more than USD 10 billion over the coming years. This signifies positive returns expected by the sports clubs and teams in the future with an increase in the number of sports events taking place. Football Super Bowl, Basketball NBA Finals, and Baseball World Series exist among the sporting events in North America, attracting a significant amount of crowd. To increase fan engagement, sports organizations are using immersive technologies such as augmented and virtual reality to enhance viewers' experience.
With the advent of COVID-19, the sports industry in North America observed a severe setback with the cancellation of sports events and a decline in live event participation because of restrictions. In line with this, digital technology during the period opened new growth opportunities for the sports industry, with people switching to live streaming through OTT Platforms. Sports streaming platforms in the region by Disney, NBC, HBO, and CBS observed a rise during the period with 3D representation and AI technology.
Post-COVID-19, the spectator sports market in North America has emerged with a diverse stream of revenue through digital platforms of OTT streaming, Esports, Fantasy sports, and rising participation in stadium events. Partnerships between businesses and sporting events are observing a significant increase, with businesses realizing opportunities for advertisement through sporting events, which exist with a large viewership globally, creating revenue streams for spectator sports events.
North America Spectator Sports Market Trends
Rising Sports Viewership Driving The Market
Post-COVID-19, digital as well as live sports spectators in North America have observed a continuous increase with increase in the number of events held. With an increasing number of fans and drivers and the expansion of media players, F1 races in the US are attracting a large number of viewers. Last year, among the F1 races globally, the United States Grand Prix weekend had the fourth largest attendance, with more than 440,000 spectators in the racing arena.
Among the sports in the US attracting the largest number of spectators are American football, Basketball, Boxing, Ice Hockey, and others. Along with this rise in sports media, streaming services, including ESPN, CBS Sports, NFL Network, NBA TV, and others, are increasing sports viewership with increasing sports media rights. In Canada, women's professional leagues are attracting a large number of viewers, with ice hockey, football, and baseball emerging as major league sports.
Technical Innovation Enhancing Viewer Experience & Participation
Augmented and Virtual reality are emerging technologies for enhancing the sports viewership of the fans. These technologies are included in professional leagues by creating interactive apps for fans that can be used in Headsets. AI (Artificial Intelligence) is proving its importance in the sports arena by improving team performance and maximizing sponsorship opportunities for improving sports events performance with an enhanced fan experience.
With technological innovation and improving viewers' experience, more than 70% of the Gen Z and Millennials population in North America prefer to watch sports outside the venues. Rising smartphone usage, streaming platforms, and social media have created a significant change in sports viewers' behavior and preferences. To improve viewers' sports experience, television is coming up with curved screens, improving image clarity and field view.
North America Spectator Sports Industry Overview
North American Spectator Sports has a competitive market structure with a large number of players operating in the market. The advent of COVID-19 and changing spectators' behavior resulted in the opening of opportunities in digital sports viewership and a rising value of bids for sports media contracts. Smartphones and TVs are coming with new features for enhancing picture quality and viewer experience. Some of the existing players in the North American spectator sports market are Austin FC, BC Lions, CF Montreal, Great Lakes Canadian, and Cleveland Browns.
North America Spectator Sports Market Leaders
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Austin FC
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BC Lions
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CF Montreal
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Great Lake Canadians
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Cleveland Browns
*Disclaimer: Major Players sorted in no particular order
North America Spectator Sports Market News
- August 2023: Catena Media entered into a three-year content and commercial media partnership with The Sporting News, existing as a sports publisher brand in the United States. The agreement centers primarily on the United States, where The Sporting News has a national presence with a large audience across multiple sports. Under the agreement, Catena Media will create dedicated digital content for sports, casino gaming, and fantasy sports audiences for Sporting News.
- August 2023: Playmaker Capital Inc., the digital sports media company delivering authentic content experiences through its portfolio of sports media brands, acquired La Poche Bleue, a Quebec (Canada) based sports media and entertainment group. With the acquisition, Playmaker is expanding in Quebec by adding a robust portfolio of video-podcast series and other products.
Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Sports Event In North America Driving The Market
4.3 Market Restraints
4.3.1 A Large number of sports fan engagement is limited to a few sports
4.4 Market Opportunities
4.4.1 Emerging Businesses viewing sports event as marketing strategy
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Bargaining Power of Buyers
4.5.2 Bargaining Power of Suppliers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Technological Innovations in North America Spectator Sports Market
4.7 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Sports
5.1.1 Baseball
5.1.2 Basketball
5.1.3 Football
5.1.4 Hockey
5.1.5 Other Sports
5.2 By Revenue Source
5.2.1 Media Rights
5.2.2 Merchandising
5.2.3 Tickets
5.2.4 Sponsorship
5.3 By Country
5.3.1 United States
5.3.2 Canada
5.3.3 Rest Of North America
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profile
6.2.1 Austin FC
6.2.2 BC Lions
6.2.3 CF Montreal
6.2.4 Great Lakes Canadian
6.2.5 Cleveland Browns
6.2.6 ESPN
6.2.7 Wasserman Media
6.2.8 Endeavor
6.2.9 US Sports Management
6.2.10 Viral Nation*
7. MARKET FUTURE TREND
8. DISCLAIMER AND ABOUT US
North America Spectator Sports Industry Segmentation
The Spectator Sports market involves entities of a sports team, clubs, and individual athletes who participate in a live sports event, with spectators paying a certain sum as a fee to watch the event and generate revenue for the parties involved in the event. Football, Basketball, Baseball, and Hockey exist as the leading spectator events in region of North America. North America Spectator Sports Market is segmented by Sports (Baseball, Basketball, Football, Hockey, Others), by Revenue Source (Tickets, Media Rights, Sponsorships, Merchandising), and by Country (United States, Canada, and Rest of North America). The report offers Market size and forecasts for the Global Spectator Sports Market in value (USD) for all the above segments.
| By Sports | |
| Baseball | |
| Basketball | |
| Football | |
| Hockey | |
| Other Sports |
| By Revenue Source | |
| Media Rights | |
| Merchandising | |
| Tickets | |
| Sponsorship |
| By Country | |
| United States | |
| Canada | |
| Rest Of North America |
Frequently Asked Questions
What is the current North America Spectator Sports Market size?
The North America Spectator Sports Market is projected to register a CAGR of greater than 3% during the forecast period (2024-2029)
Who are the key players in North America Spectator Sports Market?
Austin FC, BC Lions, CF Montreal, Great Lake Canadians and Cleveland Browns are the major companies operating in the North America Spectator Sports Market.
What years does this North America Spectator Sports Market cover?
The report covers the North America Spectator Sports Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the North America Spectator Sports Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Spectator Sports Industry Report
Statistics for the 2024 North America Spectator Sports market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Spectator Sports analysis includes a market forecast outlook to for 2024 to (2024to2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
