Brazil Pouch Packaging Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 1.68 Billion |
| Market Size (2029) | USD 2.10 Billion |
| CAGR (2024 - 2029) | 4.58 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Brazil Pouch Packaging Market Analysis
The Brazil Pouch Packaging Market size is estimated at USD 1.68 billion in 2024, and is expected to reach USD 2.10 billion by 2029, growing at a CAGR of 4.58% during the forecast period (2024-2029). In terms of shipment volume, the market is expected to grow from 17.26 billion units in 2024 to 22.45 billion units by 2029, at a CAGR of 5.40% during the forecast period (2024-2029).
The demand for packaged and processed foods, driven by shifting consumer lifestyles, fuels the Brazilian pouch packaging market. These flexible pouches, crafted from materials like paper and plastic, often feature spouts and caps.
- As the largest economy in Latin America, Brazil's food industry thrives on factors like a burgeoning population, robust consumer purchasing power, and substantial export figures. Notably, the United States Department of Agriculture (USDA) reports a 7.2% growth in the Brazilian food processing sector in 2023 compared to the previous year.
- With a rising tide of tourism and a notable shift in consumer preferences toward urban areas, Brazilians are increasingly favoring snack and processed foods, often packaged in retort pouches. Furthermore, a surge in demand for processed foods is underscored by data from the Brazilian Food Industry Association (ABIA), highlighting meat products, processed cereals, and dairy as the top contenders in 2023.
- Compact and lightweight pouch packaging solutions are versatile, accommodating a range of products from snacks and pet food to capsules and liquids. To meet this surging demand, manufacturers in Brazil are focusing on constant product innovation and new launches.
- For example, in March 2024, Switzerland's SIG Group partnered with DPA Brazil, a dairy giant, to introduce spouted pouch packaging for DPA's Chamyto yogurt brand. This strategic move is poised to bolster SIG's foothold in the Brazilian market.
- While pouch packaging offers convenience and versatility, its limited barrier properties stand out as a notable drawback. Compared to the sturdier protection of cans or bottles, pouches, being thinner, might hinder the market's growth.
Brazil Pouch Packaging Market Trends
The Food Segment is Expected to Dominate the Market
- Driven by evolving consumer lifestyles and advancements in food technology, the Brazilian market is witnessing a surge in the demand for pouches, particularly for ready-to-eat meals and packaged foods. Stand-up pouches, known for prolonging food freshness and protecting products during transit and storage, are becoming increasingly popular in the country.
- Moreover, the appetite for retort pouch packaging is rising in Brazil, spanning dairy products, confectioneries, processed fruits, and even pet foods. These pouches, available in various materials like plastic and paper, with multiple open-and-close options, are further fueling the market's growth.
- Key players in Brazil, like Plaszom Zomer Industria De Plasticos Ltda, emphasize diverse pouch packaging solutions for the food industry. They focus on preserving food products' properties, nutrients, and flavors, aligning with the market's demands. Notably, there is a concerted effort toward manufacturing sustainable and recyclable pouches, catering to various food applications, from sauces and yogurts to baby and pet foods.
- The growth in processed food sales in Brazil is amplifying the demand for stand-up pouch packaging, especially for candies, snacks, and various food items. Data from the Brazilian Food Processors Association (ABIA) revealed that the sector's revenue was USD 231 billion in 2023, marking a 7.2% increase from the previous year.
Retort Pouch Packaging is Expected to Have the Largest Market Share
- The demand for retort packaging in Brazil is surging, driven by the country's expanding food, beverage, and pharmaceutical industries. This growth is further fueled by a rising population and increasing per capita income. Retort pouches, favored for their ability to keep contents fresh and extend the shelf life of foods, are a staple in ready-to-eat food packaging in Brazil.
- Brazil's pharmaceutical and medical sector is on a steep incline due to the market's access to high-quality, innovative, and competitively priced drugs. Retort pouches are popular in this sector, as they are designed to withstand essential thermal processes like sterilization, which is crucial for medical packaging.
- Major players like Amcor Group and Sonoco Products Company are at the forefront of innovation, tailoring pouches and closures to meet evolving consumer demands. For example, in February 2024, Amcor Group, an Australian entity with operations in Brazil, collaborated with Stonyfield Organic, a United States-based firm, to introduce the market's first-ever all-polyethylene (PE) spouted pouch, boasting an eco-friendly design.
- Retort pouches are becoming the go-to choice for food and liquid packaging in Brazil, offering extended shelf life without refrigeration. Notably, data from the Brazilian Food Processors Association (ABIA) highlights meat products as the leading segment in processed foods, closely followed by tea, coffee, and cereals, all of which prominently feature retort pouches.
Brazil Pouch Packaging Industry Overview
The Brazilian pouch packaging market features a diverse landscape, hosting global heavyweights such as Amcor Group GmbH and Sonoco Products Company and local players such as Plaszom Industria De Plasticos Ltda. These key players are solidifying their market presence through strategies, including new product launches, strategic alliances, and merger and acquisition activities.
- January 2024: Sonoco Products Company, a US-based company, unveiled its latest manufacturing hub in Brazil. This move underscores the company's commitment to ramping up its flexible packaging output, aligning with Brazil's escalating consumer demands.
Brazil Pouch Packaging Market Leaders
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Amcor Group GmbH
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Sonoco Products Company
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Gualapack SpA
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Plaszom Industria De Plasticos Ltda
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Parnaplast Industria de Plasticos Ltda
*Disclaimer: Major Players sorted in no particular order
Brazil Pouch Packaging Market News
- May 2024: Gualapack SpA, an Italian packaging company with operations in Brazil, showcased its advanced, flexible packaging solutions at the Vitafoods 2024 Expo in Geneva, Switzerland.
- April 2023: Amcor Group, an Australian packaging company, proudly announced that its Brazilian manufacturing facility became the inaugural Amcor plant in Latin America to secure the prestigious International Sustainability and Carbon Certification Plus (ISCC Plus) accolade.
Brazil Pouch Packaging Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Growing Food Processing Industry in Brazil
5.1.2 New Product Development and Innovation Drives the Market's Growth
5.2 Market Challenge
5.2.1 Consumer Preference Toward Rigid Packaging Hampers the Demand for the Product
6. Industry Regulation, Policy and Standards
7. MARKET SEGMENTATION
7.1 By Material
7.1.1 Plastic
7.1.1.1 Polyethylene
7.1.1.2 Polypropylene
7.1.1.3 PET
7.1.1.4 PVC
7.1.1.5 EVOH
7.1.1.6 Other Resins
7.1.2 Paper
7.1.3 Aluminum
7.2 By Product
7.2.1 Flat (Pillow & Side-Seal)
7.2.2 Stand-up
7.3 By End-User Industry
7.3.1 Food
7.3.1.1 Candy & Confectionery
7.3.1.2 Frozen Foods
7.3.1.3 Fresh Produce
7.3.1.4 Dairy Products
7.3.1.5 Dry Foods
7.3.1.6 Meat, Poultry, And Seafood
7.3.1.7 Pet Food
7.3.1.8 Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)
7.3.2 Beverage
7.3.3 Medical and Pharmaceutical
7.3.4 Personal Care and Household Care
7.3.5 Other End user Industries ( Automotive, Chemical, Agriculture)
8. COMPETITIVE LANDSCAPE
8.1 Company Profiles
8.1.1 Suprema Flexo
8.1.2 Embaquim Industria E Comercio Ltda
8.1.3 Amcor Group GmbH
8.1.4 Sonoco Products Company
8.1.5 Hutamaki Oyj
8.1.6 Sealed Air Corporation
8.1.7 Gualapack SpA
8.1.8 Parnaplast Industria De Plasticos Ltda
8.1.9 Plaszom Industria De Plasticos Ltda
- *List Not Exhaustive
8.2 Heat Map Analysis
9. RECYCLING & SUSTAINABILITY LANDSCAPE
10. FUTURE OUTLOOK
Brazil Pouch Packaging Industry Segmentation
Pouch packaging is a flexible packaging product made from barrier films or paper or foil, depending on the end user’s requirement. This report analyzes the factors that impact geopolitical developments in the studied market based on the prevalent base scenarios, key themes, and end-user industries-related demand cycles. The analysis is based on the market insights captured through secondary and primary research. The market also covers the major factors impacting the growth of the pouch market in terms of drivers and restraints. The estimates exclude the weight and the cost of the content that is or is to be packed inside the pouch packaging solution.
The Brazil Pouch Packaging Market is Segmented by Material Type ( Paper, Plastic and Aluminum), by Resin Type - Plastic ( Polyethylene, Polypropylene, PET, PVC, EVOH, Other Resins), by Product ( Flat ( Pillow and Side Seal), Stand Up), by End-User Industry (Food (Candy & Confectionery, Frozen Foods, Fresh Produce, Dairy Products, Dry Foods, Meat, Poultry, And Seafood, Pet Food, Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)), Beverage, Medical and Pharmaceutical, Personal Care and Household Care, and Other End-User Industries).. The market sizing and forecasts are provided in terms of volume (Units) and revenue (USD) for all the above segments.
| By Material | ||||||||
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| Paper | ||||||||
| Aluminum |
| By Product | |
| Flat (Pillow & Side-Seal) | |
| Stand-up |
| By End-User Industry | ||||||||||
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| Beverage | ||||||||||
| Medical and Pharmaceutical | ||||||||||
| Personal Care and Household Care | ||||||||||
| Other End user Industries ( Automotive, Chemical, Agriculture) |
Brazil Pouch Packaging Market Research FAQs
How big is the Brazil Pouch Packaging Market?
The Brazil Pouch Packaging Market size is expected to reach USD 1.68 billion in 2024 and grow at a CAGR of 4.58% to reach USD 2.10 billion by 2029.
What is the current Brazil Pouch Packaging Market size?
In 2024, the Brazil Pouch Packaging Market size is expected to reach USD 1.68 billion.
Who are the key players in Brazil Pouch Packaging Market?
Amcor Group GmbH, Sonoco Products Company, Gualapack SpA, Plaszom Industria De Plasticos Ltda and Parnaplast Industria de Plasticos Ltda are the major companies operating in the Brazil Pouch Packaging Market.
What years does this Brazil Pouch Packaging Market cover, and what was the market size in 2023?
In 2023, the Brazil Pouch Packaging Market size was estimated at USD 1.60 billion. The report covers the Brazil Pouch Packaging Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Brazil Pouch Packaging Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Brazil Pouch Packaging Industry Report
Statistics for the 2024 Brazil Pouch Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazil Pouch Packaging analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
