South Africa Pouch Packaging Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 0.35 Billion |
| Market Size (2029) | USD 0.43 Billion |
| CAGR (2024 - 2029) | 4.50 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
South Africa Pouch Packaging Market Analysis
The South Africa Pouch Packaging Market size is estimated at USD 0.35 billion in 2024, and is expected to reach USD 0.43 billion by 2029, growing at a CAGR of 4.5% during the forecast period (2024-2029). In terms of shipment volume, the market is expected to grow from 3.86 billion units in 2024 to 4.73 billion units by 2029, at a CAGR of 4.13% during the forecast period (2024-2029).
- Pouch packaging is gaining traction in South Africa, driven by a surge in end-user industries like food, beverages, cosmetics, personal care, and pharmaceuticals. The country's plastic consumption has risen in tandem with its population growth. According to the government, South Africa's population swelled from 51.7 million in 2011 to over 62 million by 2022, directly amplifying the nation's packaging demand.
- The South African food and beverage sector is on a rapid ascent, fueled by a rising tide of tourism and a robust food retail landscape. The USDA highlights a notable trend in the South African food industry's increasing embrace of healthy options, including the rising popularity of vegan products, which bolsters the demand for flexible pouch packaging.
- Moreover, as urbanization accelerates in South Africa, accompanied by evolving consumer preferences and a growing cohort of young, convenience-seeking buyers, the appetite for packaged and ready-to-eat foods is surging. This, in turn, is driving the pouch packaging market.
- Companies like Trempak Trading Pty Ltd, Huhtamaki Oyj, and APAC Enterprise are rolling out customized pouch solutions and leveraging innovative technologies. Trempak Trading Pty Ltd, for instance, is promoting sustainability by introducing a fully recyclable stand-up pouch in South Africa.
- While pouches offer versatility, they lack the rigidity of traditional packaging like jars and cans, limiting their suitability for products that demand a sturdier structure. This rigidity gap poses a challenge to the pouch packaging market's growth in South Africa.
South Africa Pouch Packaging Market Trends
The Standard Pouches Segment is Expected to Register the Highest Growth
- Pouch packaging, crafted from one or multiple layers of plastic films or alternative materials, offers flexibility. It comes in two primary formats: stand-up and lay-flat. Widely adopted in sectors like pet food, dietary supplements, and general food items, pouch packaging is favored for its ability to safeguard products without compromising taste, color, or quality.
- Rising consumer preferences for lightweight, durable packaging, especially in the food and beverage realm, are fueling the market's expansion. In South Africa, a nation marked by a fast-paced lifestyle, the demand for standard pouch packaging is further amplified by the need for convenient, on-the-go solutions.
- South Africa's burgeoning pharmaceutical and healthcare sector, driven by a surge in prescription drug demand, bolstered healthcare infrastructure, and a notable uptick in local drug production, is increasingly turning to stand-up pouches. The International Trade Administration highlights South Africa as the leading pharmaceutical market in Sub-Saharan Africa, underscoring the significant opportunities for pouch packaging.
- As a prominent industrialized economy in Africa, South Africa is witnessing a surge in imports of consumer-oriented goods, ranging from dairy and bakery products to fruits, beverages, and confectionery. This uptick, largely to meet the evolving demands of its populace, is further propelling the need for pouch packaging. According to the USDA, in 2023, China, France, Brazil, the Netherlands, and the United Kingdom were the top exporters to South Africa.
The Food Industry is Expected to Dominate the Market
- The South African food industry is witnessing robust growth, driven by a rising appetite for convenience foods such as packaged and processed items and a growing consumer curiosity for novel fare, including savory snacks, halal, and vegan offerings. This shift in consumer preferences is notably boosting the demand for pouch packaging.
- Moreover, as South African urban centers expand, buoyed by economic progress, there is a notable uptick in the appetite for ready-to-eat meals. This, coupled with increasingly busy lifestyles, is fueling a demand surge for bag and pouch-centric packaging solutions. Notably, these shifts in consumer behavior are reshaping the market's landscape.
- Key players in South Africa, such as Trempak Trading Pty Ltd and APAC Enterprise, are strategically diversifying their offerings, focusing on stand-up pouches. These pouches come in various grades, thicknesses, and colors and cater primarily to the food industry, from tea and coffee to health foods, confectioneries, and ready-to-eat meals.
- Furthermore, South Africa's burgeoning food exports, bolstered by a robust agricultural sector, are driving the market's growth. In 2023, the country's food exports, as reported by the USDA, reached a value of USD 13.3 billion, up from USD 12.8 billion in 2022, underlining the significant impact on the South African pouch packaging market.
South Africa Pouch Packaging Industry Overview
The South African pouch packaging market is experiencing moderate consolidation, with global heavyweights like Amcor Group GmbH and Huhtamaki Oyj and local contenders such as Trempak Trading Pty Ltd and APAC Enterprise competing for a larger market share. These players are actively investing in new products, partnerships, and strategic mergers to bolster their positions in the South African market.
- December 2023: Amcor Group GmbH, an Australian firm with operations in South Africa, acquired Nampak Flexibles, a local packaging company, for a reported USD 22 million (ZAR 250 million). This move is poised to expand Amcor's reach within South Africa.
South Africa Pouch Packaging Market Leaders
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Amcor Group GmbH
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Huhtamaki Oyj
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Trempak Trading Pty Ltd
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Apac Enterprises
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Constantia Afripack Flexibles
*Disclaimer: Major Players sorted in no particular order
South Africa Pouch Packaging Market News
- May 2024: Alpla Group, an Austria-based packaging company, partnered with Re-Purpose, a waste management firm, to bolster its sustainable packaging initiatives. Alpla Group's USD 65 million investment went into setting- up a cutting-edge PET recycling facility in South Africa. This strategic alliance positions Alpla to pioneer novel packaging solutions and champion a circular economy.
- January 2024: Constantia Flexibles, an Austria-based company, clinched three prestigious WorldStar Packaging awards. The accolades were for its EcoLamHighPlus, a high-barrier mono-laminate tailored for flexible household product packaging. This innovative material was a collaborative effort between Constantia and a South African client.
South Africa Pouch Packaging Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 The Rising Trajectory of the South African Food Processing Sector is Expected to Drive the Market's Growth
5.1.2 Significant Demand for Customized Pouch Packaging Solutions
5.2 Market Challenge
5.2.1 Growing Popularity of Rigid Packaging Solutions Can Hamper the Market's Growth
6. Industry Regulation, Policy and Standards
7. Trade Scenario
7.1 EXIM Data
8. Pricing Trend Analysis
8.1 Plastic Resins (Current Pricing and Historic Trends)
9. MARKET SEGMENTATION
9.1 By Material
9.1.1 Plastic
9.1.1.1 Polyethylene
9.1.1.2 Polypropylene
9.1.1.3 PET
9.1.1.4 PVC
9.1.1.5 EVOH
9.1.1.6 Other Resins
9.1.2 Paper
9.1.3 Aluminum
9.2 By Product
9.2.1 Flat (Pillow & Side-Seal)
9.2.2 Stand-up
9.3 By End-User Industry
9.3.1 Food
9.3.1.1 Candy & Confectionery
9.3.1.2 Frozen Foods
9.3.1.3 Fresh Produce
9.3.1.4 Dairy Products
9.3.1.5 Dry Foods
9.3.1.6 Meat, Poultry, And Seafood
9.3.1.7 Pet Food
9.3.1.8 Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)
9.3.2 Beverage
9.3.3 Medical and Pharmaceutical
9.3.4 Personal Care and Household Care
9.3.5 Other End user Industries ( Automotive, Chemical, Agriculture)
10. COMPETITIVE LANDSCAPE
10.1 Company Profiles
10.1.1 Apac Enterprises
10.1.2 Huhtamaki Oyj
10.1.3 Amcor Group GmbH
10.1.4 Sonoco Products Company
10.1.5 Sacks Packaging
10.1.6 Constantia Afripack Flexibles
10.1.7 Trempak Trading Pty Ltd
10.1.8 Novus Holdings
- *List Not Exhaustive
10.2 Heat Map Analysis
11. RECYCLING & SUSTAINABILITY LANDSCAPE
12. FUTURE OUTLOOK
South Africa Pouch Packaging Industry Segmentation
Pouch packaging is a flexible packaging product made from barrier films or paper or foil, depending on the end user’s requirement. This report analyzes the factors that impact geopolitical developments in the studied market based on the prevalent base scenarios, key themes, and end-user industry-related demand cycles. The analysis is based on the market insights captured through secondary and primary research. The market also covers the major factors impacting the growth of the pouch market in terms of drivers and restraints. The estimates exclude the weight and the cost of the content that is or is to be packed inside the pouch packaging solution.
The South Africa Pouch Packaging Market is Segmented by Material Type ( Paper, Plastic and Aluminum), by Resin Type - Plastic ( Polyethylene, Polypropylene, PET, PVC, EVOH, Other Resins), by Product ( Flat ( Pillow and Side Seal), Stand Up), by End-User Industry (Food (Candy & Confectionery, Frozen Foods, Fresh Produce, Dairy Products, Dry Foods, Meat, Poultry, And Seafood, Pet Food, Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)), Beverage, Medical and Pharmaceutical, Personal Care and Household Care, and Other End-User Industries).. The market sizing and forecasts are provided in terms of volume (Units) and revenue (USD) for all the above segments.
| By Material | ||||||||
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| Paper | ||||||||
| Aluminum |
| By Product | |
| Flat (Pillow & Side-Seal) | |
| Stand-up |
| By End-User Industry | ||||||||||
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| Beverage | ||||||||||
| Medical and Pharmaceutical | ||||||||||
| Personal Care and Household Care | ||||||||||
| Other End user Industries ( Automotive, Chemical, Agriculture) |
South Africa Pouch Packaging Market Research FAQs
How big is the South Africa Pouch Packaging Market?
The South Africa Pouch Packaging Market size is expected to reach USD 0.35 billion in 2024 and grow at a CAGR of 4.5% to reach USD 0.43 billion by 2029.
What is the current South Africa Pouch Packaging Market size?
In 2024, the South Africa Pouch Packaging Market size is expected to reach USD 0.35 billion.
Who are the key players in South Africa Pouch Packaging Market?
Amcor Group GmbH, Huhtamaki Oyj, Trempak Trading Pty Ltd, Apac Enterprises and Constantia Afripack Flexibles are the major companies operating in the South Africa Pouch Packaging Market.
What years does this South Africa Pouch Packaging Market cover, and what was the market size in 2023?
In 2023, the South Africa Pouch Packaging Market size was estimated at USD 0.33 billion. The report covers the South Africa Pouch Packaging Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the South Africa Pouch Packaging Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
South Africa Pouch Packaging Industry Report
Statistics for the 2024 South Africa Pouch Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South Africa Pouch Packaging analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
