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Tamanho do mercado de eletrodomésticos MEA
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Período de Estudo
2020 - 2029
Ano Base Para Estimativa
2023
CAGR
5.00 %
Concentração do Mercado
Médio
Principais participantes
*Isenção de responsabilidade: Principais participantes classificados em nenhuma ordem específica
Análise de mercado de eletrodomésticos MEA
A região do Médio Oriente e de África é uma mistura de diferentes economias, das quais partes da região estão a recuperar da crise económica, enquanto outras partes apresentam um bom desempenho financeiro. A diferença equilibra a participação de mercado da região e estima-se que o mercado de eletrodomésticos no Oriente Médio e na África cresça eventualmente e obtenha um número de crescimento durante o período previsto. O mercado de eletrodomésticos do Oriente Médio e da África deverá crescer a um CAGR de 5% até 2028. Uma coisa que permanece quase comum em toda a região é a semelhança entre os consumidores. Os consumidores são de alta qualidade e sensíveis ao preço. Eles buscam uma boa relação custo-benefício e, uma vez que o produto atenda às suas necessidades, estão prontos para experimentar entre as marcas. As marcas que oferecem serviços de valor agregado como serviço pós-venda periódico, garantia estendida, substituição de peça defeituosa se necessário e procedimentos simples e rápidos de comunicação e serviço são os fatores que estão afetando a tomada de decisão dos consumidores uma vez que obtenham um produto que atenda às suas necessidades de qualidade e preço.
A crescente demanda por novos eletrodomésticos também tem sido observada na região, com o elevado número de ciclos de substituição de eletrodomésticos antigos. As crescentes atividades de construção na maior parte da região do Médio Oriente estão a contribuir para o mercado de eletrodomésticos incorporados. As observações do período de estudo revelaram que houve um aumento na procura de aparelhos compactos e energeticamente eficientes. As mudanças drásticas nas condições climáticas também estão levando os fabricantes a fabricar tais produtos. Está se tornando um desafio para os fabricantes atender às necessidades de clientes que são dinâmicos quanto às suas preferências. A procura por produtos energeticamente eficientes está a ser seguida por modelos mais compactos e designs mais elegantes.
O impacto da crise da Covid-19 no comportamento do consumidor e nas tendências de fabricação aumentou a importância da digitalização e automação para o Mercado de Eletrodomésticos. Consumidores experientes on-line que buscam experiências de compra personalizadas e preços competitivos estão incentivando os fabricantes de eletrodomésticos a inovar em seus fluxos de trabalho existentes.
Tendências do mercado de eletrodomésticos MEA
A estabilidade da economia irá direcionar o futuro do mercado
A indústria de eletrodomésticos dos Emirados Árabes Unidos enfrentou dificuldades durante a pandemia da COVID-19 em termos de crescimento devido à interrupção do comércio global. Com diversas medidas tomadas pelos governos, a situação tornou-se progressiva e gradualmente a economia e a indústria começaram a se acalmar. Os consumidores nos EAU começaram a aceitar o IVA e a alterar os preços, enquanto a África do Sul saiu da recessão e o mercado de eletrodomésticos começou a registar números de crescimento. Estima-se que o mercado cresça constantemente no período previsto com enriquecendo a estabilidade econômica na respectiva região. A instabilidade económica ajudou os fabricantes e montadores locais a obter um número de vendas moderado, o que fez a diferença para que poupassem com o aumento dos encargos de importação e dos impostos a eles associados. As diversas estratégias como descontos/promoções diversas aplicadas nesse período também contribuíram para a receita geral de vendas do segmento.
Para entender as principais tendências, faça o download do relatório de amostra
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As vendas on-line estão aumentando, mas as lojas de varejo ainda detêm uma alta participação no mercado
O segmento varejista da região também está mudando de cara. Embora os consumidores procurem deixar de comprar os seus eletrodomésticos em lojas tradicionais e prefiram plataformas online, na maioria das regiões as vendas offline ainda estão no lado vantajoso no volume de quota de mercado. Vários hipermercados e lojas multimarcas conseguiram marcar um número moderado de volumes de vendas na maior parte das regiões com campanhas promocionais dinâmicas que ajudaram o mercado a marcar o número mesmo em tempos difíceis. Estas estratégias ajudaram o mercado e os clientes ao mesmo tempo, contribuindo para uma quota de mercado notável para a economia e para o cliente respirar nos tempos difíceis devido à recessão e ao aumento dos preços devido à introdução do IVA.
Visão geral da indústria de eletrodomésticos MEA
O relatório abrange os principais players internacionais que operam no mercado de eletrodomésticos no Oriente Médio e na região africana. As regiões oferecem um grande espaço para a entrada de recém-chegados, fornecendo aparelhos de maior qualidade, com recursos multifuncionais e produtos com recursos de conectividade. A região também oferece um grande escopo para distribuidores online. Empresas de eletrodomésticos como Whirlpool Corporation, Gorenje Group, Electrolux AB, Samsung Electronics, Haier Electronics e outras têm forte presença na região.
Líderes de mercado de eletrodomésticos MEA
Gorenje Group
Electrolux AB
Samsung Electronics
Whirlpool Corporation
Haier Electronics Group Co. Ltd,
*Isenção de responsabilidade: Principais participantes classificados em nenhuma ordem específica
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Relatório de mercado de eletrodomésticos MEA – Índice
1. INTRODUÇÃO
1.1 Resultados do estudo
1.2 Suposições do estudo
1.3 Escopo do estudo
2. METODOLOGIA DE PESQUISA
3. SUMÁRIO EXECUTIVO
4. INSIGHTS E DINÂMICA DE MERCADO
4.1 Visão geral do mercado
4.2 Drivers de mercado
4.3 Restrições de mercado
4.4 Análise da Cadeia de Valor
4.5 Análise de Força de Porters 5
4.6 Inovações Tecnológicas
4.7 Impacto do COVID-19 no mercado
5. SEGMENTAÇÃO DE MERCADO
5.1 Maiores aplicacoes
5.1.1 Geladeiras
5.1.2 Congeladores
5.1.3 Máquinas de lavar louça
5.1.4 Máquinas de lavar roupas
5.1.5 Fogões e Fornos
5.2 Pequenas aplicações
5.2.1 Aspirador de pó
5.2.2 Pequenos eletrodomésticos para cozinha
5.2.3 Presilhas para cabelo
5.2.4 Ferros
5.2.5 Torradeiras
5.2.6 Grelhados e Assadores
5.2.7 Secadores de cabelo
5.2.8 Outros
5.3 Canal de distribuição
5.3.1 Supermercados e Hipermercados
5.3.2 Lojas especializadas
5.3.3 Comércio eletrônico
5.3.4 Outros
6. CENÁRIO COMPETITIVO
6.1 Análise de concentração de mercado
6.2 Perfis de empresa
6.2.1 Whirlpool Corporation
6.2.2 Electrolux AB
6.2.3 LG Electronics
6.2.4 Samsung Electronics
6.2.5 Panasonic Corporation
6.2.6 Haier Electronics Group Co. Ltd,
6.2.7 BSH Hausgeräte GmbH
6.2.8 Arcelik A.S
6.2.9 Gorenje Group
6.2.10 Mitsubishi Electric Corporation*
7. FUTURO DO MERCADO
8. APÊNDICE
Segmentação da indústria de eletrodomésticos MEA
Uma análise completa do histórico da Indústria de Eletrodomésticos do Oriente Médio e da África, que inclui uma avaliação das associações da indústria, da economia geral e das tendências do mercado emergente por segmentos, mudanças significativas na dinâmica do mercado e visão geral do mercado é abordada no relatório. O mercado de eletrodomésticos do Oriente Médio e África é segmentado por grandes eletrodomésticos (geladeiras, freezers, máquinas de lavar louça, máquinas de lavar e fogões e fornos), pequenos eletrodomésticos (aspiradores de pó, pequenos eletrodomésticos de cozinha, máquinas de cortar cabelo, ferros, torradeiras, grelhadores e torradores, e Secadores de Cabelo), Canal de Distribuição (Supermercados e Hipermercados, Lojas Especializadas, E-Commerce e Outros). O relatório oferece tamanho de mercado e previsões para o mercado de eletrodomésticos do Oriente Médio e da África em valor (US$ bilhões) para todos os segmentos acima.
Pequenas aplicações Pequenos eletrodomésticos para cozinha
Canal de distribuição Supermercados e Hipermercados
Perguntas frequentes sobre pesquisa de mercado de eletrodomésticos MEA
Qual é o tamanho atual do mercado de eletrodomésticos MEA?
O Mercado de Eletrodomésticos MEA deverá registrar um CAGR superior a 5% durante o período de previsão (2024-2029)
Quem são os principais atores do mercado de eletrodomésticos MEA?
Gorenje Group, Electrolux AB, Samsung Electronics, Whirlpool Corporation, Haier Electronics Group Co. Ltd, são as principais empresas que operam no mercado de eletrodomésticos MEA.
Que anos este mercado de eletrodomésticos MEA cobre?
O relatório abrange o tamanho histórico do mercado de eletrodomésticos MEA para anos 2020, 2021, 2022 e 2023. O relatório também prevê o tamanho do mercado de eletrodomésticos MEA para anos 2024, 2025, 2026, 2027, 2028 e 2029.
Relatório da indústria de eletrodomésticos MEA
Estatísticas para a participação de mercado de eletrodomésticos MEA em 2024, tamanho e taxa de crescimento de receita, criadas por Mordor Intelligence™ Industry Reports. A análise da MEA Home Appliance inclui uma previsão de mercado para 2029 e uma visão histórica. Obtenha uma amostra desta análise do setor como um download gratuito em PDF do relatório.
Análise de tamanho e participação do mercado de eletrodomésticos MEA – Tendências e previsões de crescimento (2024 – 2029)
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