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マーケットトレンド の UAEシリアルバー 産業
便利な外出先での朝食需要
アラブ首長国連邦(UAE)の人口の約50%は30歳以下で、健康的で楽しい選択肢としてスナックを好む。こうした需要の高まりを受けて、UAEでは近年、パッケージ入りビスケットやスナックバーの売上が伸びている。消費者がエネルギーバーやプロテインバーのような市場で入手可能なスナックバーの主要な選択肢としてシリアルバーを好むため、シリアルバーの売上は増加する見込みである。 革新的なフレーバー、パッケージング、外出先での朝食の利便性は、予測期間中に市場の成長をさらに促進する。革新的なフレーバー、パッケージング、外出先での朝食の利便性が、予測期間中の市場の成長をさらに促進する
この市場を形作る主な傾向を理解する
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小売チャネルの拡大が衝動買いを促進
流通チャネルではコンビニエンスストアとスーパーマーケットが販売を牽引している。シリアルバーのオンライン小売販売は、UAEにおいて2012年から2017年の間に26%という目覚ましい成長率を記録した。現在、店舗には、タンパク質が豊富なバー、栄養価の高いバー、グルテン、砂糖不使用のバーのようなあらゆる種類のスナックバーが溢れており、コンビニエンスストアに様々な消費者グループを引き付けている。シリアルバーは、持ち運びが容易なスナック食品というニーズに応え、コンビニエンスストアの一般的な商品のひとつとなっている。 こうした要因によって売上が増加し、メーカーはその報酬を享受している。しかし、オンライン販売はシリアルバーの売上高の1%未満にとどまっている。さまざまな国際的プレーヤーがオンライン・チャネルを通じてシリアル・バー市場に参入しており、実店舗の必要性を緩和している
UAEのシリアルバー市場規模・シェア分析:成長動向予測(2024年~2029年)
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