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目次
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このレポートについて
目次
レポートの範囲
よく寄せられる質問
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トルコのマットレス市場規模
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調査期間
2020 - 2029
推定の基準年
2023
CAGR
6.00 %
市場集中度
高い
主要プレーヤー
*免責事項:主要選手の並び順不同
トルコのマットレス市場分析
トルコのマットレス市場規模は2024年にUSD 404.80 millionと推定され、2029年にはUSD 513.45 millionに達し、予測期間中(2024-2029)に3.87%のCAGRで成長すると予測されている。
マットレス産業とマットレス機械・部品は、トルコで最も重要な分野のひとつである。トルコのマットレス事業は、多くの発展途上の段階を置き去りにして、大きな変革を遂げてきた。トルコでは、ほとんど全てのタイプの現代的なマットレスが製造または販売されている。数十年前までは、トルコ人の80%近くが伝統的なウール、コットン、一部のフォームマットレスを好んで使っていた。
ホスピタリティ産業とヘルスツーリズム産業が重要性を増し、マットレスの需要が増加している。トルコ経済が成長するにつれ、個人はより裕福になり、より大きな家に住み、より多くのマットレスを求めるようになった。急成長する人口、有利な地理的条件、有利な立地条件による輸出の貢献により、トルコは世界的な発展を追求し続けている。開発、革新、そして近年マットレス分野で発揮されているこの分野の連帯の模範は、睡眠製品業界に好影響を与える側面となっている。
マットレスの購入は5分以内に決定されることが多いとはいえ、トルコでは良いマットレスを使うことの重要性がよく認識されている。トルコでは、マットレスは平均7年ごとに買い替えられる。SleepTech Magazine(睡眠製品の原材料と技術に関する世界で最も主要な出版物)によると、トルコのマットレスのライフサイクルは減少しており、購入頻度が増加する見込みであることを示している。2020年、トルコのマットレス産業は、難民や移民を含む8,400万人の人口を抱える重要な産業であり、より多くの企業がマットレス専用の製造・販売を開始することで、今後も成長を続けるだろう。一方、トルコの小売インフラは、消費者がマルチブランド環境で購入する効果的な手段を欠いているため、その成長を制限する可能性がある。
トルコでは、マルチチャネルプラットフォームとマルチチャネルマーケティングが具体化すると予測される。 企業は、店舗やオンラインなど、あらゆる販売チャネルを統合することで、知名度を高めることができるだろう。トルコのオンライン販売チャネルは手数料が高い。中小企業は、マルチチャネル販売アプローチによってもたらされる柔軟性から利益を得ることができる。
COVID-19の流行による検疫と業界の一部閉鎖は、トルコにおける2020年のマットレス消費にマイナスの影響を与えた。パンデミックは原材料や完成品の不足を招き、マットレス産業の拡大を妨げた。
トルコのマットレス市場動向
スプリングマットレスは予測期間を通じて市場を支配し続ける
2020年、トルコのマットレス市場の約90%はスプリングマットレスが占め、フォームマットレスは5%強、残りの5%はラテックスなどが占める。スプリングやフォームはマットレス製造に大きなコストがかかり、マットレスメーカーは輸送費に多額の費用を支払わなければならないため、スプリングの輸送はフォームの輸送よりもかなり安価である。トルコには高品質のスプリングメーカーが数社ある。多くの国が標準的なスプリングの生産とコスト削減に注力する中、Iskeceli Yayのようなトルコのスプリングメーカーは、よりユニークな製品を生み出すための研究開発に注力している。スプリングマットレスの製造が増加した主な理由は、マットレスに使用できるスプリングの種類が数多くあり、顧客を惹きつけるペースが速まったからである。ポケットスプリング、ボンネルスプリング、コンティニュアススプリング、LFKスプリング、オフセットスプリング、バーティコイルスプリングなどがその一例で、マットレスに様々な利点をもたらし、最終的にエンドユーザーに利益をもたらす。しかし、需要の高まりがラテックスや他の素材を含む新素材への革新と関心を刺激し、業界は近代化していると考えられています。
この市場を形作る主な傾向を理解する
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トルコ製マットレスの輸出増加
トルコのマットレス輸出は2019年に合計2億8600万米ドルとなり、前年の1億9500万米ドルから46.9%上昇し、トルコは世界第5位になった。これは、トルコのメーカーが世界市場で大企業と競争できるまでに成熟したことを示している。近年では、ラテックス、メモリーフォーム、オーガニック、さまざまな特徴を持つ付加価値の高いマットレスなど、新しい技術や開発が人気を博している。トルコでは、様々なタイプの特徴あるマットレスを幅広く製造している。多くの国際的なマットレス機械メーカーがトルコ企業の販売代理店を認め、トルコのマットレスメーカーは大きく成長した。多様性、量、質のすべてが業界の成長に貢献している。
カイセリは輸出総額の半分以上を占め、この発展をリードしている。イスタンブールもビジネスの重要な拠点である。カイセリは、原材料へのアクセス、利用しやすい物流ネットワーク、産業の発展により、マットレス生産のパイオニアとしても有名である。2019年、カイセリは毎日2万枚のマットレスを生産し、イスタンブールとイズミルがそれに続いた。カイセリには約400の製造業者がある。カイセリで製造されたマットレスは主にフランス、ドイツ、オランダ、その他のヨーロッパ諸国や中東諸国に出荷されている。
トルコのマットレス産業概要
トルコのマットレスメーカーの多くは、需要の高まりからヨーロッパと中東地域に製品を輸出している。トルコは、地理的にも、労働力、エネルギー、原材料の入手可能性の面でも、マットレス生産の戦略的立地にあり、メーカーの事業拡大に大きく貢献している。トルコのマットレス市場の主要プレーヤーとしては、Berfa Group、BedGo、Innova Bedding、Homevs、Sohret、Visko Love、Istikbal、Bellona、Yatas、Idasなどが挙げられる。
トルコのマットレス市場リーダー
BedGo
Innova Bedding
Istikbal
Yatas Bedding
Homevs
*免責事項:主要選手の並び順不同
市場プレーヤーと競合他社の詳細が必要ですか?
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トルコのマットレス市場レポート-目次
1. 導入
1.1 研究の前提条件と市場定義
1.2 研究の範囲
2. 研究方法
2.1 分析方法
2.2 研究段階
3. エグゼクティブサマリー
4. 市場洞察とダイナミクス
4.1 市場概況
4.2 市場の推進力
4.3 市場の制約
4.4 市場機会
4.5 バリューチェーン分析
4.6 業界の魅力 - ポーターのファイブフォース分析
4.7 業界の技術革新
4.8 新型コロナウイルス感染症(COVID-19)の市場への影響
5. 市場セグメンテーション
5.1 タイプ別
5.1.1 インナースプリング
5.1.2 形状記憶フォーム
5.1.3 ラテックス
5.1.4 その他
5.2 用途別
5.2.1 居住の
5.2.2 コマーシャル
5.3 流通チャネル別
5.3.1 オンライン
5.3.2 オフライン
6. 競争環境
6.1 市場集中の概要
6.2 会社概要
6.2.1 Berfa Group
6.2.2 BedGo
6.2.3 Innova Bedding
6.2.4 Homevs
6.2.5 Sohret
6.2.6 Visko Love
6.2.7 Istikbal
6.2.8 Bellona
6.2.9 Yatas
6.2.10 Idas*
7. 市場機会と将来のトレンド
8. 免責事項
トルコのマットレス産業
本レポートでは、トルコのマットレス市場の完全な背景分析として、セグメント別の新興動向の評価、市場力学の重要な変化と市場概要について取り上げています。また、業界のバリューチェーンにおける様々な主要ポイントにおいて、業界アナリストや市場参加者から収集したデータを分析することで、定性的・定量的な評価も行っています。トルコのマットレス市場は、タイプ別(スプリングマットレス、メモリーフォームマットレス、ラテックスマットレス、その他)、用途別(住宅用、商業用)、流通経路別(オンライン、オフライン)に分類されています。
別の地域やセグメントが必要ですか?
今すぐカスタマイズ
トルコのマットレス市場に関する調査FAQ
現在のトルコのマットレス市場規模はどれくらいですか?
トルコのマットレス市場は、予測期間(2024年から2029年)中に6%のCAGRを記録すると予測されています
トルコのマットレス市場の主要プレーヤーは誰ですか?
BedGo、Innova Bedding、Istikbal、Yatas Bedding、Homevsは、トルコのマットレス市場で活動している主要企業です。
このトルコのマットレス市場は何年まで対象になりますか?
このレポートは、2020年、2021年、2022年、2023年のトルコマットレス市場の歴史的な市場規模をカバーしています。また、2024年、2025年、2026年、2027年、2028年、2029年のトルコマットレス市場規模も予測しています。
トルコのマットレス産業レポート
Mordor Intelligence™ Industry Reports が作成した、2024 年のターキー マットレス市場シェア、規模、収益成長率の統計。ターキーマットレス分析には、2029年までの市場予測見通しと歴史的概要が含まれています。この業界分析のサンプルを無料のレポート PDF ダウンロードとして入手してください。
トルコのマットレス市場規模&シェア分析-成長動向&予測(2024年~2029年)
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