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目次
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目次
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よく寄せられる質問
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南米クラフトビール市場規模
これを共有したいですか?ここをクリックして、ソーシャルメディアで共有するか、ウェブサイトに埋め込んでください。
調査期間
2019 - 2029
推定の基準年
2023
CAGR
7.40 %
市場集中度
中くらい
主要プレーヤー
*免責事項:主要選手の並び順不同
南米のクラフトビール市場分析
南米のクラフトビール市場は予測期間中に7.4%のCAGRを記録すると予測、2022~2027.。
クラフトビールの需要は、クラフトビールの多種多様なフレーバーとスタイル、およびアルコール度数(ABV)の割合が低いことに対する消費者の意識の高まりの結果として、予測期間を通じて増加すると予想されます。さらに、業界はアルゼンチンとブラジルでのクラフトビール愛好家の数の増加から恩恵を受けることが期待されています。可処分所得の増加と他のアルコール飲料よりもビールへの消費者の好みの変化により、クラフトビールの需要が高まっています。
南米で最初の醸造所はキトに設立され、観光客がキト醸造のクラフトビールの本物の味を楽しむことができる公立博物館になっています。「ビールツアーでは、ブラインドビールの試飲や特別なフレーバーサンプリングなどのアクティビティを通じて、キトのビール文化を深く学ぶ機会を提供し、通りの急な傾斜を探索し、象徴的な場所を描写し、この絶妙な飲み物が販売されている場所を見つけます南米でのクラフトビールの人気を高めています。
COVID-19のパンデミックにより、地域全体でホテルやレストランの閉鎖や制限が広範囲に発生し、クラフトビールの流通システムが妨げられています。その間、顧客の買い物習慣は突然変化しました。ホテル、レストラン、バーは閉鎖されているか、限られた容量でのみ機能しているため、顧客は製品を購入するために食品小売業者やオンラインマーケットプレイスに目を向けています。
南米のクラフトビール市場の動向
地ビール醸造所の数の増加は、クラフトビールの需要を高めます
クラフトビール市場の拡大は、主にクラフトビールに興味を持ち、斬新なフレーバーを探しているミレニアル世代の割合が高いことと、地ビール醸造所やブルーパブのリラックスした雰囲気によって促進されています。市場の拡大は、一人当たりの消費量やさまざまなビールに関する知識の共有に専念する組織の数などの要素によって促進されると予想されます。Valor Economicoによると、2021年のブラジルのビール消費量は104.6億リットルでした。ブラジルのビール業界全体のクラフトビール市場シェアは2022年に9%です。この地域でのビールの継続的なプレミアム化とマイクロ蒸留所の商業化は、クラフトビール市場の成長を加速させる要因です。 クラフトビール醸造所の数は、製品の需要の高まりにより急速に増加しています。過去10年間、地ビール醸造はアルゼンチンで大幅な増加を経験してきました。アルゼンチン中東部の海岸にある有名な観光地であるマルデルプラタには、国内で最初で最も重要なクラフトビールクラスターの1つがあります。アルゼンチンでは、5000年の時点で2021の地ビール醸造所がありました。この地域は、暑い気候のために伝統的に低アルコールラガーを好んでおり、これは伝統的な好みに応える低アルコール度数(ABV)ビールの創造的な範囲を提供できるクラフトマイクロブルワリーに大きな成長の機会をもたらします。クラフト醸造で特に人気があるのはバリローチェの街です。
この市場を形作る主な傾向を理解する
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アルゼンチンが最大の市場シェアを保持
南米最大のクラフトビール醸造所はアルゼンチンであり、最も有名なのはマルデルプラタに拠点を置くアンタレスです。ブエノスアイレス、メンドーサ、コルドバなどの都市にブルーパブがありますが、南米で最も広く分散している職人の醸造所の1つです。アルゼンチンでのクラフトビールの需要は、消費者がクラフトビールの多種多様な味とスタイル、およびそれらの低いアルコール度数(ABV)の割合をより意識するようになるにつれて増加すると予想されます。低アルコール飲料の人気が高まっており、健康志向のお客様からの関心の高まりや、より美味しく新しいオプションが利用できるようになった結果、ノンアルコールビール、低アルコールビールの販売が増加しています。
パタゴニアビールはアルゼンチン南部のパタゴニアで販売されています。キルメスを使用したクラフトビールのバリエーションです。このプレミアムアルゼンチンビールはバリローチェで醸造されています。パタゴニアビールはさまざまなスタイルでご利用いただけます。ピルスナー、琥珀色、小麦の品種が最も広く消費されています。パタゴニアのボヘミアンピルスナーは、柑橘系のノートを基調としたさわやかなモルトビールです。パタゴニアアンバーは口の中でマイルドな甘さを持っていますが、キャラメルの倍音を伴うモルトの風味があります。これらすべての要因により、アルゼンチンは最大のクラフトビール市場となっています。
南米のクラフトビール産業の概要
南米のクラフトビール市場は競争が激しいです。アンハイザー・ブッシュ・インベブSA/NV、ハイネケンNV、ボゴタ・ビール・カンパニー、フェラル・ブリューイング社、セルベセリア・アルタミラのクラフトビール市場をリードするプレーヤーは、多くの聴衆を引き付け、ブランドロイヤルティを強化するために、多種多様な製品やフレーバーの導入と革新に集中しています。クラフトビール業界のかなりのシェアは、地元の醸造所によって提供されています。フレーバー、パッケージ、アルコール含有量の点で製品の大幅な改善により、グローバルおよび地域のプレーヤーの両方が、製品に対する顧客の需要の高まりに対応してきました。たとえば、2020年2月、ボゴタビールカンパニーは、キャンパックの缶に入ったラコティディアナクラフトラガービールを発売しました。お客様がクラフトビールの世界に足を踏み入れることを可能にした発明。独特の外観と特別な成分を持つ普通のビール。
南米のクラフトビール市場のリーダー
Anheuser-Busch InBev SA/NV
Heineken NV
Bogota Beer Company
Feral Brewing co
Cerveceria Altamira
*免責事項:主要選手の並び順不同
市場プレーヤーと競合他社の詳細が必要ですか?
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南米のクラフトビール市場レポート - 目次
1. 導入
1.1 研究の前提条件と市場定義
1.2 研究の範囲
2. 研究方法
3. エグゼクティブサマリー
4. 市場力学
4.1 市場の推進力
4.2 市場の制約
4.3 ポーターのファイブフォース分析
4.3.1 新規参入の脅威
4.3.2 買い手/消費者の交渉力
4.3.3 サプライヤーの交渉力
4.3.4 代替品の脅威
4.3.5 競争の激しさ
5. 市場セグメンテーション
5.1 タイプ別
5.1.1 エール
5.1.2 ピルスナーとペールラガー
5.1.3 スペシャルティビール
5.1.4 その他
5.2 配信チャネル別
5.2.1 オントレード
5.2.2 オフトレード
5.2.2.1 オンラインチャンネル
5.2.2.2 オフラインチャンネル
5.3 地理別
5.3.1 アルゼンチン
5.3.2 ブラジル
5.3.3 南アメリカの残りの地域
6. 競争環境
6.1 最も採用されている戦略
6.2 市場シェア分析
6.3 会社概要
6.3.1 Anheuser-Busch InBev SA/NV
6.3.2 Heineken NV
6.3.3 Molson Coors
6.3.4 Bogota Beer Company
6.3.5 Patagonia Brewery
6.3.6 Cerveceria Altamira
6.3.7 Cordilleras
6.3.8 The Boston Beer Company Inc
6.3.9 Feral Brewing co
6.3.10 New Belgium Brewing Co.
7. 市場機会と将来のトレンド
8. 新型コロナウイルス感染症(COVID-19)の市場への影響
9. 免責事項
**空き状況によります
南米のクラフトビール産業セグメンテーション
クラフトビールは、手動または伝統的な方法で小さな醸造所によって醸造されます。これらのビールは、通常大量生産される通常の水っぽいビールとは異なる味を持っています。南アメリカのクラフトビール市場は、種類、流通経路、および地理学によって分割されます。クラフトビールの種類に基づいて、範囲にはエール、ピルスナー、ペールラガー、特製ビール、およびその他の種類が含まれます。流通チャネルによって、市場はオントレードとオフトレードの流通に分割され、オフトレードはさらにオンラインチャネルとオフラインチャネルに分割されます。 地理学に基づいて、市場はアルゼンチン、ブラジル、およびその他の南アメリカに分割されます。各セグメントについて、市場のサイジングと予測は価値(10億米ドル)に基づいて行われています。
別の地域やセグメントが必要ですか?
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南米のクラフトビール市場調査FAQ
現在の南米クラフトビール市場規模はどれくらいですか?
南米クラフトビール市場は、予測期間(7.40%年から2029年)中に7.40%のCAGRを記録すると予測されています
南米クラフトビール市場のキープレーヤーは誰ですか?
Anheuser-Busch InBev SA/NV、Heineken NV、Bogota Beer Company、Feral Brewing co、Cerveceria Altamiraは、南米クラフトビール市場で活動している主要企業です。
この南米クラフトビール市場は何年から開催されますか?
このレポートは、南米クラフトビール市場の歴史的な市場規模を2019年、2020年、2021年、2022年、2023年までカバーしています。レポートはまた、南米クラフトビール市場の年間規模を予測します:2024年、2025年、2026年、2027年、2028年、2029年。
南米クラフトビール産業レポート
Mordor Intelligence™ Industry Reports が作成した、2024 年の南米クラフト ビール市場シェア、規模、収益成長率の統計。南米クラフトビール分析には、2029年までの市場予測見通しと歴史的概要が含まれます。この業界分析のサンプルを無料のレポート PDF ダウンロードとして入手してください。
南米のクラフトビール市場規模・シェア分析-成長動向と予測(2024年~2029年)
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