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インドのクイックコマース市場規模・シェア分析-成長動向と予測(2024年~2029年)

インドのQコマース市場レポートは、製品タイプ(食料品、パーソナルケア、生鮮食品、その他)、企業タイプ(ピュアプレイ、非ピュアプレイ)、地域(東部、西部、北部、南部)別に分類しています。本レポートでは、上記すべてのセグメントについて、金額(米ドル)ベースの市場規模と予測を提供しています。

インドのクイック・コマース市場規模

インドのQコマース産業の概要
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調査期間 2020 - 2029
推定の基準年 2023
市場規模 (2024) USD 3.49 Billion
市場規模 (2029) USD 4.35 Billion
CAGR (2024 - 2029) 4.50 %
市場集中度 ミディアム

主要プレーヤー

インドのQコマース産業

*免責事項:主要選手の並び順不同

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インドのQコマース市場分析

インドにおけるQコマース産業の市場規模は、2024年にUSD 3.34 billionと推定され、2029年にはUSD 9.95 billionに達し、予測期間中(2024-2029)には4.5%を超えるCAGRで成長すると予測されている。

インドでは、クイック・コマース市場が大きな成長率を示している。これは、クイック・コマースが他のどのEコマース・プラットフォームよりも消費者に迅速なショッピング体験を提供するためである。クイック・コマース・プラットフォームの採用が増加している理由は、迅速で便利な配送サービスにある。都市化の進展とオンラインショッピングのトレンドも、インドにおけるクイック・コマース産業の成長に寄与している。

  • COVID-19の大流行時、クイック・コマースは著しい成長を遂げ、人々の多忙なライフスタイルの一部となった。パンデミック後も、便利なオンデマンドデリバリーやデジタルサービスにより、食品や小売分野での需要が増加している。
  • Roofers、Zepto、Zomato、Swiggy、Big Basketなど多くのブランドが、クイック・コマースをビジネスの一部として統合することで成長した。
  • インドの大都市やティアI都市では、食料品やその他の商品の配達が最速であることから購買率が上昇しており、同国のクイック・コマース市場を牽引している。
  • 市場が徐々に成長しているため、各社は地理的マッピング技術を利用してダークストア(クイックコマースの配送モデルの一種)を開設しており、注文の60%以上を40分で配送するのに役立っている。
市場のプレーヤーによるこのような取り組みが、インドのクイック・コマース市場の成長率を押し上げている。

インドのQコマース市場動向

新興企業の市場参入の増加

  • インドでは、10~30分以内の迅速な商品配送を求める消費者のニーズに応えるため、クイック・コマース・プラットフォームの導入が進んでいる。
  • Swiggy、Zepto、Blinkit、BB Nowなど、多くのQコマース新興企業がクイック・デリバリーのエコシステムに参入し、顧客基盤を拡大している。これらの新興企業は、インド市場で広くサービスを展開するために巨額の投資を集めている。
  • したがって、クイックデリバリーに対する需要の高まりから新興企業の数が増加し、インドのクイックコマース市場の成長を牽引している。
インドのQコマース産業インドのQコマース産業:2020年~2022年 インドのQコマース産業の収益(10億米ドル

即納ニーズの高まりが市場を牽引

  • クイック・コマースは、商品の迅速な配達を通じて利便性を高める、急成長しているeコマース・プラットフォームの一つである。
  • 即納プラットフォームが顧客を惹きつける要因は、10~30分以内に玄関先まで商品を届けることである。
  • COVID-19の流行は、消費者の購買行動を変化させ、顧客に迅速な配達と快適さを提供するオンライン・プラットフォームの利用を増加させた。
  • したがって、即時配送のニーズがインドのクイック・コマース市場の成長を牽引している。
インドのQコマース産業:インドにおけるQコマース産業:店舗購入とオンライン購入の嗜好性(単位:%、2022年

インドのQコマース産業 産業概要

インドのクイック・コマース市場は競争が激しい。消費者は、迅速な配送、価格、割引&オファー、幅広い品揃え、入手しやすさ、支払いのしやすさなどの要因から、クイック・コマースへのシフトを強めている。市場の主要プレーヤーは、Swiggy Instamart、Blinkit、Dunzo、Big Basket、Zeptoなどである。これらの企業が80%以上の市場シェアを占めている。

インドのQコマース業界 マーケットリーダー

  1. Swiggy

  2. Dunzo

  3. Blinkit

  4. Big Basket

  5. Zepto

*免責事項:主要選手の並び順不同

インドにおけるQコマース産業の集中
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インドのQコマース産業 市場ニュース

  • 2023年2月ZomatoはZomato Instantとして知られるクイック・コマース・デリバリー・サービスを開始した。家庭料理を手頃な価格で顧客に提供するのが目的。
  • 2023年12月WalmartはFlipkartを買収し、クイックコマース・デリバリー事業に参入、インド20都市でサービスを開始。

インドのQコマース市場レポート-目次

  1. 1. 導入

    1. 1.1 研究成果

      1. 1.2 研究の前提

        1. 1.3 研究の範囲

        2. 2. 研究方法

          1. 3. エグゼクティブサマリー

            1. 4. 市場のダイナミクス

              1. 4.1 市場概要

                1. 4.2 市場の推進要因

                  1. 4.2.1 より迅速な購入プロセスが市場を牽引

                    1. 4.2.2 買い手/市場の需要へのより迅速な対応が市場を牽引する

                    2. 4.3 市場の制約

                      1. 4.3.1 プライバシーの欠如

                        1. 4.3.2 高い労働コスト

                        2. 4.4 市場機会

                          1. 4.4.1 Qコマース市場における技術の進歩

                          2. 4.5 業界の魅力 - ポーターの 5 つの力の分析

                            1. 4.5.1 新規参入の脅威

                              1. 4.5.2 買い手/消費者の交渉力

                                1. 4.5.3 サプライヤーの交渉力

                                  1. 4.5.4 代替品の脅威

                                    1. 4.5.5 競争の激しさ

                                    2. 4.6 市場の最新動向とイノベーションに関する洞察

                                      1. 4.7 市場における政府規制に関する洞察

                                        1. 4.8 COVID-19の市場への影響

                                        2. 5. 市場セグメンテーション

                                          1. 5.1 製品タイプ別

                                            1. 5.1.1 食料品

                                              1. 5.1.2 パーソナルケア

                                                1. 5.1.3 新鮮な食品

                                                  1. 5.1.4 その他の製品タイプ

                                                  2. 5.2 企業タイプ別

                                                    1. 5.2.1 ピュアプレイ

                                                      1. 5.2.2 非ピュアプレイ

                                                      2. 5.3 地域別

                                                        1. 5.3.1 東

                                                          1. 5.3.2 西

                                                            1. 5.3.3 北

                                                              1. 5.3.4 南

                                                            2. 6. 競争環境

                                                              1. 6.1 市場集中の概要

                                                                1. 6.2 企業プロフィール

                                                                  1. 6.2.1 スウィギー

                                                                    1. 6.2.2 インスタマート

                                                                      1. 6.2.3 ダンゾデイリー

                                                                        1. 6.2.4 ブリンキット

                                                                          1. 6.2.5 ビッグバスケット

                                                                            1. 6.2.6 ゼプト

                                                                              1. 6.2.7 グローファーズ

                                                                                1. 6.2.8 フリップカートクイック

                                                                                  1. 6.2.9 毎日の追加料金

                                                                                    1. 6.2.10 ゾマト*

                                                                                  2. 7. 市場の将来動向

                                                                                    1. 8. 免責事項と当社について

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                                                                                      インドのQコマース産業 産業区分

                                                                                      クイック・コマースとは、日用品の注文に迅速に対応するビジネスモデルである。クイック・コマース・モデルは、マザー・ハブ、配送センター、ラスト・マイル・デリバリー店舗で構成され、顧客にサービスを提供する。

                                                                                      インドのQコマース市場は、製品タイプ、企業タイプ、地域によって区分される。製品タイプ別では、市場は食料品、パーソナルケア、生鮮食品に区分される。企業タイプ別では、市場はピュアプレイと非ピュアプレイに区分される。地域別では、市場は東、西、北、南に区分される。本レポートでは、上記のすべてのセグメントについて、金額(米ドル)ベースの市場規模および予測を提供している。

                                                                                      製品タイプ別
                                                                                      食料品
                                                                                      パーソナルケア
                                                                                      新鮮な食品
                                                                                      その他の製品タイプ
                                                                                      企業タイプ別
                                                                                      ピュアプレイ
                                                                                      非ピュアプレイ
                                                                                      地域別
                                                                                      西
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                                                                                      インドのQコマース産業 市場調査FAQ

                                                                                      インドのQコマース産業市場規模は、2024年には33.4億米ドルに達し、年平均成長率4.5%以上で成長し、2029年には99.5億米ドルに達すると予測される。

                                                                                      2024年、インドのQコマース産業市場規模は33億4000万米ドルに達すると予想される。

                                                                                      Swiggy、Dunzo、Blinkit、Big Basket、Zeptoがインド市場におけるQコマース業界の主要企業である。

                                                                                      2023年のインドのQコマース産業市場規模は31億9000万米ドルと推定される。本レポートでは、2020年、2021年、2022年、2023年のインドにおけるQコマース産業の過去の市場規模を調査しています。また、2024年、2025年、2026年、2027年、2028年、2029年のQコマース産業市場規模を予測しています。

                                                                                      インドQコマース市場を形成する主なトレンドは、a) ハイパーローカル・マイクロフルフィルメントセンターの拡大 b) AIやデータ分析などの技術的進歩による業務効率の向上 c) 利便性とパーソナライズされたショッピング体験に対する消費者の嗜好の進化である。

                                                                                      インドQコマース市場における顧客の嗜好に影響を与える要因として、a) 利便性、配送スピード、取引の安全性、デジタルプラットフォーム経由での幅広い商品へのアクセス b) デジタル・モバイルファーストへの消費者行動のシフトの反映

                                                                                      インドのQコマース産業 産業レポート

                                                                                      インドのQコマース市場は、迅速で便利な配送サービスの需要に応えるクイック・コマース・プラットフォームの採用増加により、変革的な成長局面を迎えている。インドのQコマース市場は、食料品、薬局用品、その他商品などの商品タイプ別、アプリベースとウェブベースのソリューションなどのプラットフォーム別にセグメント化され、急速に拡大している。地域的には、北インド、西・中央インド、南インド、東・北東インドにまたがる。急速なデジタル化、スマートフォンの普及率向上、オンデマンド・ショッピング・ソリューションに対する消費者の嗜好の変化が、この成長に拍車をかけている。インドのクイック・コマース企業は、ハイパーローカル・マイクロフルフィルメント・センターの開発を通じて効率を高め、注文処理と配送を最適化することで、スピードと利便性に対する消費者の期待に応えている。人工知能やデータ分析のような先進技術は、配送ルートをさらに最適化し、ショッピング体験をパーソナライズするために統合されている。これは、より広範なEコマースにおけるクイック・コマース部門のダイナミックな成長に寄与している。インドのQコマース市場のシェア、規模、収益成長率に関する詳細な統計情報については、市場予測、展望、過去の概観を含むMordor Intelligence™ Industry Reportsをご参照ください。この産業分析のサンプルを無料レポートPDFダウンロードで入手する。

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                                                                                      インドのクイックコマース市場規模・シェア分析-成長動向と予測(2024年~2029年)