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マーケットトレンド の 北米の栄養補助食品 産業
機能性食品とその植物性有効成分の有効性の高まり
消費者の多くが健康と食生活の関連性を考えるようになり、健康増進のために機能性食品・飲料製品に傾倒しつつある。高血圧、肥満、糖尿病、その他のような加齢に関連した疾患の発生率の増加や、生活習慣病に関連した死亡率の上昇は、病気を避けるために最適な栄養を摂取する健康的なライフスタイルの採用拡大につながり、ひいてはこの地域における栄養補助食品の消費を牽引している。カノーラ油、オート麦、オメガ3ミルク、サイリウム・リグニンなどの機能性食品は、心血管疾患の予防と治療に有益であることが証明されている
北米ではベビーブーマー人口が急増しており、栄養補助食品の売上をさらに押し上げている。北米諸国では菜食主義の傾向が高まっており、機能性食品や飲料を製造するための植物性有効成分の需要が高まっている。メーカーはまた、栄養補助食品にこれらの植物活性成分を分離・濃縮している
この市場を形作る主な傾向を理解する
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米国が突出した市場シェアを占める
予防医療とセルフメディケーションに対する消費者の関心の高まりに加え、加齢に関連する症状を予防・緩和するための機能性食品・飲料に対する高齢化社会の需要が増加していることから、北米地域の栄養補助食品市場は米国が最大のシェアを占めている。加えて、医療支出の増加、消費者の可処分所得の増加、健康上の利点が証明されたことによる栄養補助食品に対する消費者の認識の変化が、市場の成長をさらに後押ししている
ミレニアル世代は、現在の健康を最適化し、将来の健康悪化を防ぐことに関心を持っている。そのため、栄養強化された食品・飲料製品を選ぶようになり、その結果、栄養補助食品の売上が増加している。サプリメントや機能性食品を食生活に取り入れる女性が増えているのは、健康専門医の勧めによるものである。女性向け栄養補助食品の売上は、人口統計分野で大きなシェアを占めている
北米の栄養補助食品産業の規模とシェア分析-成長動向と予測(2024年~2029年)
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