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の市場トレンド 北米チョコレート市場
職人技が光るチョコレートの需要の増加は、クリスマスやハロウィンなどの特別な日の強い需要と相まって、チョコレート市場の成長を可能にしている。
北米では、チョコレートは時代を超えて愛され続けている。2023年の金額シェアは44%で、チョコレートはこの地域で最も頻繁に消費される菓子であり続けると予想される。アメリカ人は毎年約28億ポンドのチョコレートを消費しており、2023年時点でアメリカ人の77%が少なくとも月に1回はチョコレートを消費している。 チョコレートに対する消費者の第一印象は、他の属性の中でもパッケージとフレーバーに左右される。米国では、ほとんどの消費者(90%)がチョコレートを好んで食べている。これは、チョコレートが50%以上のアメリカ人の一般的な好みの味だからである。 チョコレートの価格は、1ポンドあたり3.1米ドルから24米ドルまでと幅広い。アメリカ人の約半数(47%)は、2023年に食料品店で月に数回、5~10米ドル相当のチョコレートを購入している。 北米では、チョコレートの消費は一般的に健康(身体的・精神的)の観点から見られており、さまざまな意見がある。チョコレートは多くの人が楽しんでいる人気のあるお菓子であるが、その健康上の利点と潜在的な欠点に関する考察がある。
本レポートで取り上げているその他の主要業界動向
大手メーカーは、より大きな市場に対応するため、人工香料、保存料、甘味料の使用を避けている。
北米チョコレート市場規模・シェア分析-2030年までの成長動向と予測
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