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マーケットシェア の 位置をターゲットにしたモバイル広告 産業
位置ターゲティングモバイル広告市場の集中は中程度に断片化されており、各社はマーケティング担当者に様々な技術を提供している。しかし、グーグルやフェイスブックなどの大手プレーヤーが市場シェアの面で他のプレーヤーを圧倒している
2019年、InMarketは位置情報モバイルマーケティングの市場シェアを拡大するため、Thinknearを買収する計画を発表した。ThinknearとinMarketの事業が組み合わさることで、様々な業界のクライアントを持つ位置情報マーケティング・テクノロジー・プラットフォームが誕生する。 グーグルやフェイスブックといった大手企業は、2017年の米国のデジタル広告収入の約63%を占めている。しかし、さまざまなマーケティング担当者が、市場における他の選択肢の必要性を認識し始めている。
モバイル広告市場のリーダー
Google LLC
Facebook Inc
IBM Corporation
Microsoft Corporation
Gimbal Inc.
*免責事項:主要選手の並び順不同
ロケーションターゲット型モバイル広告市場規模・シェア分析 - 成長動向と予測(2024年〜2029年)
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