Market Trends of Workforce Analytics Industry
This section covers the major market trends shaping the Workforce Analytics Market according to our research experts:
Performance Monitoring Offers Potential Growth
- According to a report by Oracle last year, 55% of the global workforce would be more likely to stay with an organization that uses AI to assist career progression. An increase in the implementation of big data analytics and artificial intelligence is contributing to the growth of the workforce analytics market.
- As a subset of HR analytics, workforce analytics assists HR teams in maximizing their organizations' human resources by tracking and measuring employee-related data. By focusing on the return on investment for each hire, the field goes far beyond hiring and dismissing. Furthermore, it highlights additional detailed information that aids in recognizing trends in the workplace, including potential risk factors, satisfaction with decisions, and more.
- Further, real-time talent decisions are the need of the hour, with market dynamics changing quickly. Human capital is the most valuable asset of any organization, and employee performance significantly impacts the bottom line. Thus, monitoring their employees' performance gives a clear picture of what parts of their performance need improvement and which sections are meeting or exceeding expectations. For example, India's leading IT services companies, Tata Consultancy Services, and Infosys, have shifted to a continuous performance system. By doing so, these two organizations believe they will be able to monitor employee performance at regular intervals and predict their behavior, which could affect their engagement levels.
- Monitoring performance data also helps evaluate how effectively managers engage with employees to set expectations, clarify doubts, plan improvement, and address performance anxieties. For example, Google utilizes HR analytics for its talent management activities. It is Project Oxygen analyzed its internal data to quantify what active managers do. It developed a management training program that consolidated eight behaviors, which led to better managerial quality.
- Therefore, the aforementioned factors are expected to boost workforce analytics market during the forecast period.
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Asia-Pacific to Witness Fastest Growth
- The Asia-Pacific region is expected to witness the fastest growth during the forecast period because of the shift toward more employee-centric organizations. The companies are focusing on their employees to gain regional competitive advantages. Therefore, they are implementing workforce analytics to get a clear picture of the internal framework.
- Moreover, the government's initiatives, such as Startup India, to encourage entrepreneurship within the country are also driving the market. Workforce analytics will help the organization make fact-based HR decisions. Therefore, creating a positive impact on the market.
- In several industries, including finance, education, advertising, and real estate, digital technology is expanding. Even though HR technology is thought to be a critical factor in the reform of working procedures, companies like Japan have used workforce analytics in the mainstream to manage workforce skills. For instance, Hitachi has moved quickly to build its capabilities. As a result of Hitachi's adoption of this technology and its recognition of the effectiveness of people analytics in recruitment, the company has also created surveys of employee placement and productivity, as well as solutions that use artificial intelligence to combine survey data with big data.
- China is witnessing tremendous growth due to a combination of internal resource-based capacity and foreign competitiveness. With the macroeconomic slowdown, reduced return on invested capital, and rising human capital costs in recent years, many Chinese businesses have turned their attention to managerial efficiency. This has made for a favorable environment for workforce analytics. In addition, data analytics has been a crucial component of the economic models of Chinese IT companies, which regard data as something of a norm they cannot survive. All the above factors are expected to drive the workforce analytics market in the mentioned region.
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