Market Trends of Global Women's Non-athletic Footwear Industry
This section covers the major market trends shaping the Women's Non-athletic Footwear Market according to our research experts:
Emergence of E-Commerce
With the increasing digital adoption, e-commerce is becoming popular. Therefore, this is reinventing the purchase habits of customers, shaping new user interactions, disrupting business models, and creating new growth opportunities for both single and multi-brand stores of women's non-athletic footwear across the world. E-commerce provides easy access to product-related information and prices to customers. Additionally, retailers are increasingly using technologies, like Augmented Reality (AR), to help online customers improve their e-commerce experience. For instance, in 2020, Gucci adopted AR virtual platforms in collaboration with Snapchat, which allows consumers to use Snapchat filters to virtually try on Gucci shoes. Furthermore, as lockdowns became the new normal in view of the pandemic outbreak, businesses and consumers went increasingly digital, providing more goods and services online. It raised e-commerce's share of global retail trade from 14% in 2019 to about 17% in 2020, as per the United Nations' 2021 Study on Trade and Development.
Asia Pacific holds the Largest Market Share
In the Asia Pacific market, the consumption of mass non-athletic footwear is higher compared to premium footwear. However, the scenario is changing faster with the rising number of more affluent middle-class consumers. The growing preference for attractive luxury footwear as a symbol of status and the inclination of consumers toward flaunting various international brands, such as Louis Vuitton, Gucci, Chanel, Burberry, and Prada, aids Asia Pacific in gaining a higher market share. Domestic footwear brands dominate the women's footwear market in China. The mainland market is being targeted by different types of brands. There are imported brands, mostly from the United States and Europe, with Italy and Spain being particularly well represented. Additionally, many foreign brands are entering the Japanese footwear market by collaborating with designers from Japan and launching labels or brands specific to the country's tradition. Moreover, the Indian women's footwear market is comprised of the organized and unorganized segments. The unorganized segment is gaining prominence in the Indian context due to its price-competitive products, which appeal to the price-conscious Indian consumer. Furthermore, omnichannel presence is the new trend and businesses are racing to capitalize on it.
