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Women's Swimwear Market Size (2024 - 2029)

The women's swimwear market is experiencing growth driven by increased participation in water sports and heightened health awareness, which underscores swimming's benefits as a low-impact sport. This expansion is further supported by innovations in fabric technology, such as neoprene fiber, enhancing elasticity and functionality. Fashion trends emphasizing design, comfort, and convenience are crucial in influencing consumer purchases. Additionally, the market benefits from aggressive promotional activities and the rise of online shopping, which have boosted the sales of branded swimwear.

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Market Size of Women's Swimwear Industry

Women's Swimwear Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 9.19 Billion
Market Size (2029) USD 10.57 Billion
CAGR (2024 - 2029) 2.84 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific
Market Concentration Low

Major Players

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Women's Swimwear Market Analysis

The Women's Swimwear Market size is estimated at USD 9.19 billion in 2024, and is expected to reach USD 10.57 billion by 2029, growing at a CAGR of 2.84% during the forecast period (2024-2029).

  • The growing interest among women in participating in water sports is one of several factors driving the global market for women's swimwear. Moreover, the market is growing as health awareness increases globally. Swimming is regarded as a safe, low-impact sport that has many positive effects on both the body and the mind. It works out the entire body since it stimulates every muscle. Swimming also reduces tension, enhances physical strength, and increases endurance. During the forecasted years, these factors are anticipated to fuel demand for women's swimwear worldwide.
  • Over the medium term, the market has witnessed a growing interest in swimming as a sport and a hobby, supported by a rise in product innovations and advancing technologies, such as the incorporation of neoprene fiber to develop fabrics that improve their elasticity and efficacy. With the changing fashion trends, key factors, such as design, trend, and comfort of the fabric, play a major role in driving the market. Furthermore, manufacturers and designers focus on the comfort level of swimwear, as it has a high impact on the consumer's purchase decision.
  • The popularity of value-added features, such as trendy prints and convenient cuts, is further driving the market growth. Moreover, high promotional activities and campaigns by manufacturers to increase their brand image are driving market growth. Owing to the rise in online shopping and the availability of high-end premium swimwear, the key players witnessed an increase in the sale of branded women's swimwear during the study period.

Women's Swimwear Industry Segmentation

Swimwear is a type of apparel that is worn during water activities like water sports or swimming.

The women's swimwear market is segmented by type, product type, category, distribution channel, and geography. Based on type, the market is segmented into sports swimwear and regular/leisure swimwear. Based on product type, the market is segmented into one-piece, bikinis, and other types. Based on category, the market is segmented into premium and mass. Based on distribution channels, the market is segmented into offline and online stores. Based on geography, the market is segmented into North America, Europe, Asia- Pacific, South America, and the Middle East and Africa.

For each segment, the market sizing and forecasts have been done based on value (in USD).

Type
Sports Swimwear
Regular/Leisure Swimwear
Product Type
One-piece
Bikinis
Other Product Types
Category
Mass
Premium
Distribution Channel
Online Stores
Offline Stores
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
Italy
France
Rest of Europe
Asia-Pacific
China
Japan
Australia
India
Rest of Asia- Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa
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Women's Swimwear Market Size Summary

The women's swimwear market is experiencing steady growth, driven by an increasing interest in water sports and a rising awareness of health benefits associated with swimming. This low-impact sport is gaining popularity for its physical and mental health advantages, which is boosting demand for women's swimwear globally. The market is also benefiting from innovations in fabric technology, such as the use of neoprene fiber, which enhances the elasticity and effectiveness of swimwear. Fashion trends, design, and comfort are crucial factors influencing consumer purchasing decisions, with manufacturers focusing on these aspects to attract buyers. The introduction of value-added features like trendy prints and convenient cuts, along with high promotional activities, is further propelling market growth. The rise of online shopping and the availability of premium swimwear have also contributed to increased sales, as brands leverage social media platforms to enhance their visibility and engage with consumers.

In the Asia-Pacific region, rapid urbanization is leading to higher spending on women's swimwear, driven by increased awareness and a desire for fashionable, comfortable options. The region's market is expanding due to product innovation and changing fashion trends, with consumers showing a preference for modern and designer swimsuits. The market is highly competitive, with major players like Chanel Group, Adidas AG, and LVMH Moet Hennessy Louis Vuitton adopting strategies to attract brand-conscious consumers, including the introduction of sustainable swimwear. The market's growth is supported by the increasing participation of women in swimming as a sport, with brands continuously innovating to meet consumer preferences and expand their product offerings.

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Women's Swimwear Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION ( Market Size by Value- USD Millions)

    1. 2.1 Type

      1. 2.1.1 Sports Swimwear

      2. 2.1.2 Regular/Leisure Swimwear

    2. 2.2 Product Type

      1. 2.2.1 One-piece

      2. 2.2.2 Bikinis

      3. 2.2.3 Other Product Types

    3. 2.3 Category

      1. 2.3.1 Mass

      2. 2.3.2 Premium

    4. 2.4 Distribution Channel

      1. 2.4.1 Online Stores

      2. 2.4.2 Offline Stores

    5. 2.5 Geography

      1. 2.5.1 North America

        1. 2.5.1.1 United States

        2. 2.5.1.2 Canada

        3. 2.5.1.3 Mexico

        4. 2.5.1.4 Rest of North America

      2. 2.5.2 Europe

        1. 2.5.2.1 United Kingdom

        2. 2.5.2.2 Germany

        3. 2.5.2.3 Spain

        4. 2.5.2.4 Italy

        5. 2.5.2.5 France

        6. 2.5.2.6 Rest of Europe

      3. 2.5.3 Asia-Pacific

        1. 2.5.3.1 China

        2. 2.5.3.2 Japan

        3. 2.5.3.3 Australia

        4. 2.5.3.4 India

        5. 2.5.3.5 Rest of Asia- Pacific

      4. 2.5.4 South America

        1. 2.5.4.1 Brazil

        2. 2.5.4.2 Argentina

        3. 2.5.4.3 Rest of South America

      5. 2.5.5 Middle East and Africa

        1. 2.5.5.1 South Africa

        2. 2.5.5.2 Saudi Arabia

        3. 2.5.5.3 Rest of Middle East and Africa

Women's Swimwear Market Size FAQs

The Women's Swimwear Market size is expected to reach USD 9.19 billion in 2024 and grow at a CAGR of 2.84% to reach USD 10.57 billion by 2029.

In 2024, the Women's Swimwear Market size is expected to reach USD 9.19 billion.

Women's Swimwear Market Report Snapshots

Women's Swimwear Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)