Market Share of Winter Sports Equipment Industry
The global winter sports equipment market is competitive with a strong presence of regional and global players like Anta International, Fischer Beteiligungsverwaltungs GmbH, BAUER Hockey LLC, and Groupe Rossignol, among others. Major companies are heavily investing in R&D activities to provide technologically advanced equipment across the target market. For instance, Clarus Corporation, the parent company of ski gear and equipment brand Black Diamond, invests around USD 9-10 million every year in R&D activities, which is around 4-5% of its total revenue generated. Furthermore, new startups are focusing on social media platforms and online distribution channels for online marketing and branding of their products in order to attract more customers.
Winter Sports Equipment Market Leaders
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Anta International
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Fischer Beteiligungsverwaltungs GmbH
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BAUER Hockey LLC
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Groupe Rossignol
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New Balance Athletics Inc
*Disclaimer: Major Players sorted in no particular order
