Wine Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Global Wine Bottle Packaging Manufacturers and the Market is Segmented By Packaging Material (Glass, Plastic, Metal, Paperboard), Product Type (Glass Bottles, Plastic Bottles, Bag in Box, Closures), and Geography. The market size and projections are in USD million for all the mentioned segments.

Wine Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Wine Packaging Market Size

Wine Packaging Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 6.00 Billion
Market Size (2030) USD 7.84 Billion
CAGR (2025 - 2030) 5.48 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Wine Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Wine Packaging Market with other markets in Packaging Industry

Advanced Packaging

Packaging Equipment

Contract Packaging

Overall Packaging

Packaging Customers

Packaging Forms

Wine Packaging Market Analysis

The Wine Packaging Market size is estimated at USD 6.00 billion in 2025, and is expected to reach USD 7.84 billion by 2030, at a CAGR of 5.48% during the forecast period (2025-2030).

Some popular emerging trends expected to become regular in wine packaging are twist-off corks, bottle wraps, thinner eco-glass, laser-cut labels, etched glass, and shrink-wrap sleeves.

  • The growing wine demand and evolving consumer behavior towards packaging aid the opportunities in wine packaging. Due to the increased competitiveness in wine markets, companies are now focusing on acquiring information about their customers' requests to cater to changing customer demand. Additionally, according to the International Organisation of Vine and Wine (OIV), in 2021, the United was the most significant wine consumer in the world, with 33.1 million hectoliters, followed by France, Italy, and Germany, with 25.2, 24.2, and 19.8 million hectoliters respectively.
  • Additionally, with the rise of Italian wine production as the standard, new business opportunities are being created in this rapidly growing market. Also, Modern B2B Marketplace platform helps buyers and sellers identify new product sourcing opportunities with the best production experts from the top wine vineyards in Italy. This allows wine manufacturers to their online presence and marketing products, thus boosting their sales.
  • Also, while purchasing wine, consumers look for aspects such as a retail shelf, packaging, labeling, etc. This packaging protects and preserves the wine from within and is also used as a marketing tool. Wine packaging is a way to influence the customer's perception and, ultimately, acceptance of the product. With wine, the package appears to have a more significant influence over the consumer than other extrinsic cues such as brand name, price, etc.
  • Moreover, manufacturers are increasingly using innovative materials such as metal, cork, and rubber to make wine bottles stronger, recyclable, and resealable. Wine packaging manufacturers focus on reducing their environmental footprint and formulating highly eco-friendly and sustainable solutions for packaging.
  • However, despite its strength, cardboard can be dented, crushed, or damaged under some conditions. Also, they are not waterproof and cannot withstand weather conditions like snow or rain, and they prove ineffective while keeping the product inside the box free from water and snow molecules.
  • Covid-19 impacted many organizations and enterprises outside the medical and emergency sectors, creating a ripple effect across the globe. Many industries, like wine packaging, were sterilized by the introduction of social distancing and lockdown on a global scale. The impacts of pandemic affected wine purchases. As per the study by Wittwer and Anderson, there was a reduction in the value of domestic consumption of wine by 14% due to the insurgence of the covid-19 virus in Western Europe. Further, the Russia-Ukraine war has an impact on the overall packaging ecosystem.

Wine Packaging Industry Overview

The wine packaging market is highly fragmented due to the large number of small players operating in regional markets and the mass of prominent players with a global presence."Players are introducing innovative methods of packaging that are not only attractive but also eco-friendly."Major players are Amcor Limited, Ardagh Group SA, etc. Recent key developments in the market are as below-

  • July 2022: New wine brand "Juliet" "has launched its luxury boxed wines, which come in a cylindrical container called Eco-Magnum. Debuting with a 2021 Sauvignon Blanc and 2021 Grenache Rosé, Juliet hails from a Certified California Sustainable Winery in the Happy Canyon of Santa Barbara AVA. The wine is housed in a first-to-market cylindrical container named the ' co-Magnum, which holds two standard bottles of wine (1.5L). Developed by female entrepreneurs with women in mind, Juliet delivers an elevated day-to-day experience for discerning wine drinkers who prioritize sustainability.
  • June 2022: Packamama has collaborated with winemakers Accolade Wines and Taylors Wines on the Australian market launch of wine bottles made from 100% recycled and recyclable PET with a flatter profile that reportedly allows twice as many bottles to fit in a standard wine case, reducing carbon emissions linked with transit.

Wine Packaging Market Leaders

  1. Amcor Limited

  2. Ardagh Group SA

  3. Ball Corporation

  4. Encore Glass Inc.

  5. International Paper

  6. *Disclaimer: Major Players sorted in no particular order
Wine Packaging Market Concentration
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Wine Packaging Market News

  • December 2022: In the Wine Industry Impacts Awards (WIIA) announced in December 2022, presented by the Wine Industry Suppliers Association (WISA), Orora Glass took out the top prize in the Packaging & Design category for its lightweight sparkling wine bottle. It was described as a fantastic and sustainable packaging alternative for sparkling beverages, 100 grams lighter than the brand's standard sparkling bottle yet having the same diameter, height, and GV rating.
  • November 2022: Smurfit Kappa has created an innovative and sustainable packaging solution tailored explicitly for wine to help businesses in the sector capitalize on the continued growth in eCommerce wine sales.

Wine Packaging Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Market Drivers
    • 4.4.1 Innovative Packaging and Attractive Marketing
  • 4.5 Market Challenges
    • 4.5.1 Stringent Environmental Regulations
    • 4.5.2 Wine-related Human Health Concerns
  • 4.6 Impact of COVID-19 on the Wine Packaging Industry

5. GLOBAL WINE MARKET LANDSCAPE

  • 5.1 Global Wine Production (2021 - 2021) (in Million hectoliters)
  • 5.2 Global Wine Consumption (2020 - 2021) (in Million hectoliters)
  • 5.3 Global Wine Consumption, By Country, 2021 (in Million hectoliters)
  • 5.4 Major Wine Exporters (2020 - 2021) (Volume & Value)
  • 5.5 Major Wine Importers (2020- 2021) (Volume & Value)

6. MARKET SEGMENTATION

  • 6.1 Material Type
    • 6.1.1 Glass
    • 6.1.2 Plastic
    • 6.1.3 Metal
    • 6.1.4 Paper Board
  • 6.2 Product Type
    • 6.2.1 Glass Bottles
    • 6.2.2 Plastic Bottles
    • 6.2.3 Bag in Box
    • 6.2.4 Closures (Natural Corks, Synthetic Corks, Aluminum Screw Caps, and Others)
    • 6.2.5 Other Product Types
  • 6.3 Geography
    • 6.3.1 North America
    • 6.3.1.1 United States
    • 6.3.1.2 Canada
    • 6.3.2 Europe
    • 6.3.2.1 United Kingdom
    • 6.3.2.2 Germany
    • 6.3.2.3 Italy
    • 6.3.2.4 France
    • 6.3.2.5 Spain
    • 6.3.2.6 Rest of Europe
    • 6.3.3 Asia Pacific
    • 6.3.3.1 China
    • 6.3.3.2 Japan
    • 6.3.3.3 Australia and New Zealand
    • 6.3.3.4 Rest of Asia Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Ardagh Group
    • 7.1.2 Ball Corporation
    • 7.1.3 Encore Glass
    • 7.1.4 G3 Enterprises
    • 7.1.5 Guala Closures
    • 7.1.6 International Paper
    • 7.1.7 Liqui-Box Corporation ( Dow Chemical Company)
    • 7.1.8 Maverick Enterprises
    • 7.1.9 Owens-Illinois Group
    • 7.1.10 Saverglass SAS
    • 7.1.11 Scholle Corporation
    • 7.1.12 Tetra Laval International
    • 7.1.13 TricorBraun Incorporated

8. FUTURE OF THE WINE PACKAGING MARKET

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Wine Packaging Industry Segmentation

The process of providing a protective and informative covering to the product so that it helps to protect the product during its handling, storage, and movement is termed packaging. It provides valuable information about the content of the package.

The study tracks the demand for the packaging market through the revenue derived from glass, plastic, metal, and paperboard. It also includes the effect of regulations and drivers on market growth. The Wine Packaging Market is segmented by Packaging Material (Glass, Plastic, Metal, Paperboard), Product Type (Glass Bottles, Plastic Bottles, Bag in Box, Closures), and Geography. The market sizes and projections are provided in USD million for all the mentioned segments.

Material Type Glass
Plastic
Metal
Paper Board
Product Type Glass Bottles
Plastic Bottles
Bag in Box
Closures (Natural Corks, Synthetic Corks, Aluminum Screw Caps, and Others)
Other Product Types
Geography North America United States
Canada
Europe United Kingdom
Germany
Italy
France
Spain
Rest of Europe
Asia Pacific China
Japan
Australia and New Zealand
Rest of Asia Pacific
Latin America
Middle East and Africa
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Wine Packaging Market Research FAQs

How big is the Wine Packaging Market?

The Wine Packaging Market size is expected to reach USD 6.00 billion in 2025 and grow at a CAGR of 5.48% to reach USD 7.84 billion by 2030.

What is the current Wine Packaging Market size?

In 2025, the Wine Packaging Market size is expected to reach USD 6.00 billion.

Who are the key players in Wine Packaging Market?

Amcor Limited, Ardagh Group SA, Ball Corporation, Encore Glass Inc. and International Paper are the major companies operating in the Wine Packaging Market.

Which is the fastest growing region in Wine Packaging Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Wine Packaging Market?

In 2025, the North America accounts for the largest market share in Wine Packaging Market.

What years does this Wine Packaging Market cover, and what was the market size in 2024?

In 2024, the Wine Packaging Market size was estimated at USD 5.67 billion. The report covers the Wine Packaging Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Wine Packaging Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Wine Packaging Industry Report

Statistics for the 2025 Wine Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Wine Packaging analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.