Window Coverings Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 27.64 Billion |
| Market Size (2029) | USD 34.87 Billion |
| CAGR (2024 - 2029) | 4.76 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Window Coverings Market Analysis
The Window Coverings Market size is estimated at USD 27.64 billion in 2024, and is expected to reach USD 34.87 billion by 2029, growing at a CAGR of 4.76% during the forecast period (2024-2029).
Window coverings are materials used to cover windows inside a home. They serve various purposes, such as controlling light, enhancing privacy, improving energy efficiency, and adding aesthetic value to the room. Individuals and consumers' changing preference to adopt a Westernized culture with improved aesthetic appearance and modernized smart products further paves the way for the market's growth.
- As urbanization accelerates globally, homes are increasingly redesigned to incorporate communal and private spaces, embodying the essence of shared living. This trend is creating fresh opportunities for vendors in the market, spanning both residential and commercial sectors. Interior shutters, blinds, and shades dominate the market share among window coverings. The advantages of widely adopting energy-efficient window shades are substantial. The Attachments Energy Rating Council (AERC) highlights that while older homes and window systems usually contribute 25% of annual heating and cooling expenses, this figure can soar to 40%. Consequently, many homeowners find themselves overspending on heating and air conditioning. Research from the Department of Energy (DOE) underscores the significant energy-saving potential of window attachment products.
- As curtains are a traditional and long-standing part of home décor globally, European imports of natural fiber curtains depict expanded production capabilities. As over 50% of imports come from countries like the United Kingdom, France, and Germany, manufacturers are witnessing production ramp-ups aided by stabilized import activities.
- The adoption of smart window solutions brings home the interior experience with blinds and curtains, significantly improving comfort and convenience while always maintaining the right balance of natural and artificial light. The well-being of occupants and everyday conveniences are maximized. In February 2024, Marvin Launched a Smart Window and Door Line. These new Connected Home windows have sensors that close automatically in the rain.
- Moreover, with government initiatives to increase home building and renovations across numerous regions, the market for wall coverings is expected to grow. For instance, NHBC stated that South East and London had the highest number of NHBC housing registrations in 2023. They recorded 16.11 and 12.8 homes, respectively. Additionally, the government is planning for private housebuilders, housing associations, and councils to ramp up the annual construction to 300,000 a year by 2025.
- However, the industry has seen a variety of restrictions regarding corded window coverings. Over the past three decades, a department of the Canadian government called Health Canada has been striving to reduce the hazards related to corded blinds in Canada. This effort was motivated by the rising number of child fatalities from this risk. Governments in developing nations are anticipated to enact similar laws in the coming years.
Window Coverings Market Trends
Blinds Segment is Expected to Hold Significant Share
- Blinds are a significant option for residential or rental applications because they are among the least expensive window coverings. A 2-by-4-foot window can have miniblinds made of aluminum or conventional vinyl for a very affordable price. Further, blinds are available in various materials, colors, and designs, allowing consumers to customize their window coverings to match their interior décor. The growing trend of personalized home interiors has contributed to the popularity of blinds.
- In addition, blinds can help control natural light, which improves health by improving sleep patterns and reducing glare. This awareness is influencing consumer choices toward window coverings that offer health-related benefits. These are often more affordable than window coverings like curtains or shades, making them an attractive option for budget-conscious consumers.
- The rise of smart homes has driven demand for motorized and automated blinds that can be controlled remotely or through voice commands. Integrating smart home systems offers convenience and modern functionality, making blinds a popular choice. For instance, the European Commission announced that 112 cities were selected to participate in the EU Mission for 100 climate-neutral and smart cities by 2030, also known as the Cities Mission. The designated cities, 100 from all 27 EU countries and 12 from Horizon Europe-associated countries, are receiving tailor-made advice and support from the Mission Platform, managed by NetZeroCities, to reach climate neutrality by 2030 and inspire other cities to follow suit by 2050.
- Along with the rising trend of installing intelligent systems in homes, the installation of automated roller blinds is also rising in the market studied. These window coverings can be controlled through various mobile applications. They can readjust position with the outdoor and indoor temperatures and are expected to become a stable alternative to traditional blinds in smart homes during the forecast period.
- Furthermore, the growing emphasis on energy efficiency and sustainability drives the demand for blinds window coverings in the United States. This prompts consumers to invest in window coverings that offer insulation and light control benefits. This trend is further fueled by rising awareness of environmental issues and the desire to reduce energy consumption. According to the US Census Bureau, it is projected that the revenue of blind and shade manufacturing in the country will account for approximately USD 2,719.7 million in 2024.
- Moreover, increased awareness about eco-friendly window blinds, such as recycled blinds, is expected to positively impact the region's window blinds business growth during the forecast period. In addition, in June 2024, LC Dynamics introduced its significant solar panel window blinds. While they mimic the classic Venetian style, each slat is an ingeniously crafted solar panel from repurposed materials. Furthermore, an integrated motorized system lets the slats rotate automatically, maximizing solar energy capture throughout the day.
Asia-Pacific is Expected to Witness Significant Market Growth
- The segment explores the ongoing trends and drivers for window coverings in various Asia-Pacific countries. The region is marked by multiple vendor activities and a viable customer base, facilitating the expansion of window coverings sales in the countries and presenting firm opportunities for companies operating in the market studied.
- Rapid urbanization in countries like China, India, and Southeast Asia leads to increased residential construction. As more people move to urban areas and new housing developments arise, the demand for home interior products, including window coverings, grows. According to the urbanization blueprint released by the Communist Party and State Council, China targets 70% urbanization by 2030.
- The rise of smart home device manufacturers has significantly boosted the adoption of smart home technologies in South Korea. The government initiatives and investment policies have further propelled the nation's production and consumption of smart window coverings. A prime example is the Korea Information and Communication Technology Association (KOIT) partnership with the Korea Land and Housing Company. The latter, a semi-governmental entity, is responsible for urban land and housing development. Their joint endeavor is an ambitious project to create a connected home platform, leveraging the secure IP framework for devices.
- Furthermore, China's rapidly expanding real estate sector, driven by urbanization and infrastructure development, fuels demand for blinds window coverings. In 2023, commercialized real estate sales in China generated a total revenue of approximately CNY 11.7 trillion (USD 1.64 trillion), as reported by the National Bureau of Statistics of China. This revenue encompasses residential real estate sales, office properties, commercial real estate, and other transactions facilitated by Chinese real estate developers.
- Asia-Pacific is characterized by diverse consumer preferences influenced by varying cultural and climatic conditions. This diversity leads to a wide range of window covering products being in demand, from traditional curtains to modern blinds and shades. In some countries, government initiatives promoting energy-efficient buildings and sustainable practices are encouraging the use of window coverings that contribute to energy conservation, further boosting the market.
- According to IBEF, under the Interim Union Budget 2024-25, the Smart Cities Mission in India has been allocated INR 2,236 crore (USD 268.43 million) compared to INR 7,535 crore (USD 904.56 million) in FY24. Further, the total allocated investments for the Smart City Mission stood at INR 7,20,000 crore (USD 86.43 billion) as of February 2024. Government initiatives in expanding smart cities may further propel the market’s growth in the region.
Window Coverings Industry Overview
The window coverings market is quite fragmented and consists of several players. Companies in the market tend to partner with international designers to create window coverings that are aesthetically pleasing to the eye, incorporate the latest designs and colors, and enhance commercial and residential buildings. Some of the major players operating in the market are Hunter Douglas N.V., Norman Window Fashions, NNK Window Covering, Kirsch, Insolroll Window Shading Systems.
- January 2024: Graber, a player in window treatment innovation, unveiled an expanded range of its cordless offerings. The new additions include the UltraLite Layered Shades and Cordless Sheer Shades. These advanced window treatments blend contemporary design with improved privacy, optimal light control, and user-friendly features, presenting a stunning and distinctive solution.
- May 2023: BIW Products, a company that makes curtains and blinds, introduced smart blinds that can be connected to smart home systems to target the higher-end market. The rising popularity of luxury housing has resulted in a higher demand for blinds that can be controlled through smart home technology.
Window Coverings Market Leaders
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Hunter Douglas N.V.
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Norman Window Fashions
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NNK Window Covering
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Kirsch
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Insolroll Window Shading Systems
*Disclaimer: Major Players sorted in no particular order
Window Coverings Market News
- July 2024: BlindsMagic, a manufacturer of customized smart blinds, announced its latest line of smart blinds tailored for contemporary homes. These significant motorized smart blinds seamlessly blend advanced technology with elegant design, offering users total control over their living spaces.
- June 2024: Eve rolled out its Eve Blinds Collection in the United States and made its Matter-compatible Eve MotionBlinds Upgrade Kit for Roller Blinds available globally. As per the company, the Eve Blinds Collection and roller shades upgraded with the Eve MotionBlinds Kit can be managed via a mobile app or through voice assistants like Alexa, Siri, and Google Assistant. Additionally, users can set schedules to automate their blinds.
Window Covering Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumption and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Impact of Key Macroeconomic Trends on the Market
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Rise in Window Treatment Upgrade Projects and Adoption of Motorized Shades across End-user Segments
5.2 Market Challenges
5.2.1 Environmental Impact, Rising Maintenance, and Cleaning Costs
5.3 Market Opportunities
5.3.1 Adoption of Smart Windows
6. MARKET SEGMENTATION
6.1 By Type
6.1.1 Blinds (Venetian , Vertical, Roller and others)
6.1.2 Shades (Roman, Pleated and Roller)
6.1.3 Shutters
6.1.4 Curtains
6.1.5 Other Types
6.2 By End-user Vertical
6.2.1 Residential
6.2.2 Commercial
6.3 By Distribution Channel
6.3.1 Online
6.3.2 Offline (Departmental Stores, Specialists, DIY, and Grocery Stores)
6.4 By Geography
6.4.1 North America
6.4.2 Europe
6.4.3 Asia Pacific
6.4.4 Latin America
6.4.5 Middle East and Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Hunter Douglas NV
7.1.2 Norman Window Fashions
7.1.3 NNK Window Covering
7.1.4 Kirsch
7.1.5 Insolroll Window Shading Systems
7.1.6 Decora Blind Systems Ltd
7.1.7 Kvadrat Shade BV
7.1.8 Roma KG
7.1.9 MechoShade Systems LLC
7.1.10 Griesser AG
7.1.11 Western Sydney Shutters
7.1.12 Bombay Dyeing & Manufacturing Company Limited
7.1.13 Guangzhou JADY Window Coverings Technology Co. Ltd
7.1.14 Asian Paints Ltd
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OF THE MARKET
Window Coverings Industry Segmentation
Window coverings are materials generally used to cover a window to manage sunlight, provide additional weatherproofing, ensure privacy or sometimes security, or for purely aesthetic purposes. Various window coverings include blinds, shades, shutters, and curtains. Window coverings can be static or dynamic. Static window coverings are fixed in place, while dynamic window coverings can change their status manually or automatically. Dynamic window coverings can control daylight and solar energy entering the building. They are effective in adapting to changing outdoor and indoor conditions.
The window coverings market is segmented by type (blinds [venetian, vertical, roller, and other blinds], shades [Roman, pleated, and roller], shutters, curtains, and other types), end-user vertical (residential and commercial), distribution channel (online and offline [departmental stores, specialists, DIY, and grocery stores]), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Type | |
| Blinds (Venetian , Vertical, Roller and others) | |
| Shades (Roman, Pleated and Roller) | |
| Shutters | |
| Curtains | |
| Other Types |
| By End-user Vertical | |
| Residential | |
| Commercial |
| By Distribution Channel | |
| Online | |
| Offline (Departmental Stores, Specialists, DIY, and Grocery Stores) |
| By Geography | |
| North America | |
| Europe | |
| Asia Pacific | |
| Latin America | |
| Middle East and Africa |
Window Covering Market Research FAQs
How big is the Window Coverings Market?
The Window Coverings Market size is expected to reach USD 27.64 billion in 2024 and grow at a CAGR of 4.76% to reach USD 34.87 billion by 2029.
What is the current Window Coverings Market size?
In 2024, the Window Coverings Market size is expected to reach USD 27.64 billion.
Who are the key players in Window Coverings Market?
Hunter Douglas N.V., Norman Window Fashions, NNK Window Covering, Kirsch and Insolroll Window Shading Systems are the major companies operating in the Window Coverings Market.
Which is the fastest growing region in Window Coverings Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Window Coverings Market?
In 2024, the North America accounts for the largest market share in Window Coverings Market.
What years does this Window Coverings Market cover, and what was the market size in 2023?
In 2023, the Window Coverings Market size was estimated at USD 26.32 billion. The report covers the Window Coverings Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Window Coverings Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the latest trends in the Window Coverings Market?
Latest trends in the Window Covering Market are a) Smart window coverings with automation features b) Eco-friendly materials c) Customized designs d) Consumers are increasingly seeking products that offer convenience and sustainability
What are the latest trends in the Window Coverings Market?
Latest trends in the Window Covering Market are a) Smart window coverings with automation features b) Eco-friendly materials c) Customized designs d) Consumers are increasingly seeking products that offer convenience and sustainability
Window Covering Industry Report
The global window covering market is experiencing robust growth, fueled by technological innovations and a surge in consumer demand for smart, automated solutions. Key segments like blinds and shades are thriving due to their cost-effectiveness and functionality, making them popular in both residential and commercial settings. The integration of advanced technologies enabling remote and voice-controlled operations is a pivotal window covering trend, enhancing both appeal and functionality, and driving market expansion. Additionally, the increasing adoption of eco-friendly materials is pushing both new and existing players towards innovation, further boosting the market. The window covering industry is also moving towards more personalized and automated solutions, aligning with the growing consumer preference for convenience and sophisticated home automation systems. These trends are projected to continue influencing the market, propelling demand across various segments and regions. For detailed statistics on market share, size, and revenue growth, along with a forecast outlook and historical overview, access a free report PDF download from Mordor Intelligence™ Industry Reports on the window coverings market.
