Market Trends of Wi-Fi Router Industry
Retail and E-commerce are Expected to Hold Significant Share of the Market
- E-commerce (or electronic commerce) is the buying and selling of goods or services on the Internet. It encompasses various data, systems, and tools for online buyers and sellers, including mobile shopping and online payment encryption. Most businesses with an online presence use an online store and/or platform to conduct ecommerce marketing and sales activities and to oversee logistics and fulfillment. Such trends in E-commerce would drive the demand for Wi-Fi routers so that consumers can have access to any online shopping site.
- A growing number of customers are engaging in e-commerce transactions, web browsing, mobile learning, and other online-related activities, driving the demand for faster internet access. As a result, the wireless router, frequently utilized in laptops, PCs, and tablets, has become essential for human existence. Wi-Fi routers are mostly responsible for the rising need among consumers to stay linked to dependable Internet and for enhancing Wi-Fi connections in numerous nations.
- At the beginning of 2022, Singapore had 8.70 million active mobile connections, according to data from Groupe Speciale Mobile Association (GSMA) Intelligence. Furthermore, mobile connections in Singapore were equivalent to 147% of the total population in January 2022. Such internet penetration in the region will drive the e-commerce market. Furthermore, According to the Singapore Department of Statistics, in 2022, online computer and telecommunications equipment sales accounted for 47.4% of total sales. In comparison, 30% of furniture and household equipment were acquired online. Such a rise in online purchases in the region will significantly create an opportunity for new players to enter the market and for international players to expand their presence in Singapore.
- According to the Ministry of Transport and Communications (MoTC), Qatar leads the Middle Eastern countries in terms of the average value of a single transaction at USD 264 per transaction. Moreover, 350 e-commerce companies were operating in the country last year, and 66 more e-commerce companies opened in the next six months, bringing the total to 416 by the end of December last year.
- Further, in Qatar, e-commerce penetration is 62.1%. Also, online shoppers by demographics, Qataris (22%), are the most likely to shop online, followed by Westerners (17%), Arabs (19%), Asians (20%), and others (22%). Qatar has the most significant average yearly e-commerce spend per user in the Middle East and Northern Africa (MENA) area (relative to the GCC), and the average value per online transaction is greater than the GCC average.
- According to Kibo Commerce, During the second quarter of 2022, 2.3% of visits to e-commerce websites in the United States converted to purchases. In Great Britain, online shopper conversion rates rose to over four percent. Although mobile commerce is catching up regarding page views and revenue, traditional online shopping via PC still holds the top. Such a rise number of online users' conversion rates positively impact the student market.
Understand The Key Trends Shaping This Market
Download PDF
North America is Expected to Hold Significant Share of the Market
- The United States is one of the leading countries in terms of technological development, digitalization of businesses, and internet usage. The requirement of high-speed internet is becoming essential to match the requirement for the country's digital transformation journey. According to Cisco Systems, the average Wi-Fi network connection speed in North America was 109.5 Mbps in 2023, an increase from 70.7 Mbps in 2020. Such huge speed internet would push the players to develop new Wi-Fi routers to support such internet speeds.
- The United States government is engaged in assisting Thailand 4.0., as they were collaborating with America's private sectors. In 2022, the United States, the Royal Thai government, and business executives started a workshop to share knowledge on the significance of 6 GHz spectrum allocation and next-generation Wi-Fi technology, which will not only make home Wi-Fi faster but also further solidify Thailand's position as a hub of advanced manufacturing and industry innovation. These partnerships between the country will drive the market for Wi-Fi manufacturers in the USA.
- Companies in the region are launching updated products with economical prices to increase their market shares. For example, in May 2022, American router maker Linksys intends to introduce dual-band Wi-Fi 6 routers, including the Hydra 6 and Atlas 6. These routers would offer reliable connectivity for hybrid work, online gaming, 4K UHD streaming, and more because they are designed for speed and performance at a reasonable price.
- Canada is an economically developed country for which people can afford smart devices for their convenience, and the number of connected devices has been increasing in the country, fueled by internet penetration. According to Cisco,In addition, by 2023, there will be 35.3 million Internet users in Canada, which shows huge growth potential for the Wi-Fi routers in the country because the growth of Internet users will positively impact the Wi-Fi routers.
- The country's need for Internet services with low latency and increasing speed is increasing, and many global players are launching advanced Wi-Fi routers or meshed Wi-Fi routers in the country. For example, in October 2022, Google launched its Nest Wi-Fi Pro with Wi-Fi 6E support in Canada, the company's first router capable of operating in a triband mesh network. On compatible devices, Wi-Fi 6E (E for Extended), which uses the new, less-congested 6 GHz radio band, provides speeds up to two times quicker than Wi-Fi 6.
Get Analysis on Important Geographic Markets
Download PDF
