Wi-Fi Analytics Market Size (2024 - 2029)

Wi-Fi Analytics Market Analysis

The Wi-Fi Analytics Market size is estimated at USD 5.09 billion in 2024, and is expected to reach USD 12.80 billion by 2029, growing at a CAGR of 20.26% during the forecast period (2024-2029).

The most important factor contributing to wifi's superiority is that it doesn't require an application installed on customers' smartphones to gather behavioral data or collect customer profiles and trigger proximity-based marketing messages based on customers' in-store location. An increase in wifi supporting bandwidth further supports the adoption of the technology.

• Wifi analytics enables the organization to use the information available through the wireless network to make better decisions about physical space. Wifi has evolved as one of the most widespread and versatile modern in-store retail analytics technologies. E-commerce businesses use online marketing analytics tools to monitor customer navigation data through company websites. The collected data yields insights and makes decisions to increase business revenue.
• Increased public wifi deployment, mobile phone proliferation, increased investment in wifi analytics, and increased usage of big data analytics are projected to influence the growth of the wifi analytics market.
• Shopping complexes, public places, transport hubs, and nowadays, even cars and trains boast of having onboard wifi, which is expected to become regular in the market. It is an enhanced service option to ensure customer satisfaction and propel market growth.
• However, data security issues, stringent government regulations and policies, and the lack of standardized regulatory compliance are expected to hinder market expansion. An increase in the usage of the Internet of Things (IoT) and mobile-connected smart items are predicted to provide profitable opportunities for market advancement.
• COVID-19 has prompted businesses to develop innovative solutions allowing workers to work without worrying about getting the virus. As a result, many firms have embraced the work-from-home concept, allowing individuals to avoid unnecessary travel. Temporary collapse and closure of thousands of businesses globally hamper the market during the pandemic. With the reopening of various end-user sectors and increased internet availability with smartphone penetration, the market is growing rapidly in the post-pandemic scenario.

Wi-Fi Analytics Industry Segmentation

Wi-Fi analytics enables an organization to use the information available through the wireless network to make better decisions about its physical space.

The Wi-Fi analytics market is segmented by component (solution, services), by deployment (on-premise, cloud), by application (presence analytics [footfall analytics], marketing analytics [customer engagement, customer experience management, customer behavior analytics]), by end-user industry (retail, hospitality, sports and leisure, transportation, healthcare), by geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa).

The market sizes and forecasts are provided in terms of value in USD for all the above segments.