Market Trends of Wheat Flour Industry
This section covers the major market trends shaping the Wheat Flour Market according to our research experts:
Rising Demand for Organic Wheat Flour
The demand for organic foods has increased as these foods are produced in an agricultural system that provides food that is free from toxic pesticides, synthetic fertilizers, and genetically modified organisms (GMOs). Consumers across different parts of the global market are perceiving organic food as more nutritious and safe for the environment and human health due to the rising prevalence of several chronic diseases such as diabetes, cancer, and heart disorders, which in turn drive the demand for organic wheat flour. In response to the shift in consumer preferences, wheat flour manufacturers are also offering different packaging sizes of organic wheat flour for retail markets. For instance, in August 2021, Cascade Organic Flour expanded its line of retail flour products with the launch of 5-lb retail bags of organic all-purpose flour. In addition, the demand for organic packaged food such as bread, noodles, pasta, pizza, and other bakery products is further driving the demand for organic wheat flour in the industrial manufacturing sector.
Asia-Pacific Region Dominates the Market
The consumption of wheat flour is high in Asia-Pacific Region as wheat flour is used in the preparation of the majority of the staple foods. Further, the wheat flour demand in the region has been boosted by an increasing number of eateries, cafes, and independent food service operators to cater to the rising food demand of the larger population across key countries such as India and China. For instance, according to the US Department of Agriculture in the 2021- 2022 marketing year, China consumed about 148.5 million metric tons of wheat whereas India consumed 104.2 million metric tons of wheat. In the Asia-Pacific region, China holds the largest market share for wheat flour. Consumers in the Asia-Pacific region have shifted from rice to wheat-based products due to the presence of fewer carbohydrates in wheat compared to rice. Consumers in the region are inclined towards brown bread, and whole wheat bread as these types of bread are rich in nutrition. Moreover, the increasing adoption of western foods such as pizza, burgers, and pasta among others is driving the high demand for wheat flour in the packaged food industry and HoReCa sector.
