Web Analytics Market Share

Statistics for the 2023 & 2024 Web Analytics market share, created by Mordor Intelligence™ Industry Reports. Web Analytics share report includes a market forecast to 2030 and historical overview. Get a sample of this industry share analysis as a free report PDF download.

Web Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Web Analytics Industry Overview

The web analytics market is highly fragmented, with the precence of major players like Google LLC, IBM Corporation, Facebook Inc., Webtrends Inc., and Adobe Systems Incorporated. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In October 2022, Google Cloud announced a partnership with Snap Inc. (Snap) in which the firm will use Google's data, analytics, and artificial intelligence/machine learning (AI/ML) technologies to enable Snapchat's development. Snap will increase its usage of Google Cloud to enhance the user experience and create personalized solutions, building on a more than ten-year engagement.

Web Analytics Market Leaders

  1. Google LLC

  2. IBM Corporation

  3. Facebook Inc.

  4. Webtrends Inc.

  5. Adobe Systems Incorporated.

  6. *Disclaimer: Major Players sorted in no particular order
Web Analytics Market Concentration

Web Analytics Market Report Snapshots