Wearable Breast Pump Market Size
| Study Period | 2021 - 2029 |
| Market Size (2024) | USD 0.69 Billion |
| Market Size (2029) | USD 1 Billion |
| CAGR (2024 - 2029) | 8.66 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Wearable Breast Pump Market Analysis
The Wearable Breast Pump Market size is estimated at USD 0.69 billion in 2024, and is expected to reach USD 1 billion by 2029, at a CAGR of 8.66% during the forecast period (2024-2029).
Major factors contributing to the market growth of wearable breast pumps include the increasing number of working mothers, technological advancements in breast pumps, and government initiatives in support of employed mothers.
The increasing participation of women in the workforce is a key factor propelling the growth of the wearable breast pump market. Working mothers are in search of convenient, discreet, and portable breastfeeding solutions that allow them to manage both their professional and personal lives. For instance, according to the data published by the World Bank Group in March 2023, reported that approximately 50% of women of working age were engaged in the labor force worldwide in 2023. Moreover, according to the data published by the Indian Ministry of Women and Child Development in October 2023, reported that the female labour force participation rate in India has risen significantly by 4.2%, reaching 37.0% in 2023. Thus, the significant working women population worldwide is anticipated to fuel the demand for wearable breast pumps to breastfeed their children, contributing to the market growth over the forecast period.
Innovations in breast pump technology, particularly the development of wireless, battery-powered, and noiseless pumps, are propelling market expansion. For instance, in June 2024, Medela unveiled the innovative double electric breast pump, Swing Maxi Hands-free, which delivers a smart, compact, and wearable pumping option that merges reliable Medela technology. It allows the convenience of pumping anytime and anywhere when combined with the wearable milk collection cups and the accompanying lanyard. Additionally, in August 2023, Lansinoh Laboratories Inc. introduced the launch of the new Lansinoh wearable pump. This innovative pump empowers all mothers who pump, offering them the freedom to do so confidently in any location. It weighs less than other wearable pumps as well as boasts hospital-strength suction, allowing mothers to enjoy both comfort and performance without compromise. Thus, such product advancements boost their adoption by working and breastfeeding mothers, propelling market growth.
Hence, the increasing number of working mothers and technological advancements in breast pumps are significant factors driving the market growth. However, the high cost of wearable breast pumps may affect the market growth of wearable breast pumps over the forecast period.
Wearable Breast Pump Market Trends
The Battery-Powered Wearable Breast Pumps Segment is Expected to Hold a Significant Market Share Over the Forecast Period
Battery-operated wearable breast pumps are small, portable devices developed for breastfeeding mothers to express milk hands-free while they are on the move. These pumps come with rechargeable batteries, giving mothers the flexibility to pump without needing to be connected to a power outlet, which is particularly beneficial for those with hectic schedules. Examples of battery-operated wearable breast pumps include the Elvie pump, the Willow pump, Freemie Liberty, among others.
Various factors contribute to the battery-operated wearable breast pump such as significant advantages offered by battery-operated wearable pumps and technological advancements in pumping technology and market player initiatives.
Various technological advancements in the market boost their adoption, contributing to the segment growth. For instance, in June 2024, Lifelong Online entered into the rapidly expanding baby care market in India and offered a revolutionary wearable breast pump designed for nursing mothers, which enables them to express milk discreetly and conveniently. This hands-free electric breast pump is equipped with a rechargeable battery, is Bisphenol-A (BPA)-free, features three modes with ten adjustable levels, and comes with a one-year warranty. Additionally, in October 2023, MomMed launched the state-of-the-art breast pump, the S10 Pro Breast Pump, which is compact, efficient, and quiet, along with improved capacity and battery life, making it an ideal option for mothers who require high pumping output. This breast pump boasts powerful suction, an enhanced chipset algorithm, and a comfortably designed 105-degree tilted flange for optimal milk extraction. Thus, such innovative product available in the market enhances their adoption by working mothers, contributing to the segment growth.
Therefore, owing to the above-mentioned factors, such as the increasing technologically advanced product launches lead to a boost in the adoption rate of these products, boosting the segment's growth over the forecast period.
North America is Anticipated to Occupy the Largest Share Over the Forecast Period
The North America Wearable Breast Pumps market is expected to hold a significant share during the forecast period owing to factors such as the high employment rates for women, favorable government policies and insurance coverage, and product launches.
The rise in government initiatives aimed at promoting breastfeeding through the use of breast pumps is driving market growth. For example, in August 2023, the United States Department of Labor launched the nationwide campaign "Power to Pump," which aims to raise awareness for nursing workers in sectors such as agriculture, retail, hospitality, transportation, healthcare, and education. This initiative encourages breast milk pumping in designated private areas within the workplace to facilitate infant feeding. Consequently, this campaign is expected to enhance awareness among working mothers and is projected to contribute positively to market expansion in the United States. Thus, such initiatives taken by the government in support of working mothers are anticipated to contribute to the market growth in the region.
Additionally, market players also launch campaigns and programs for improving awareness about breastfeeding using breast pumps, which in turn is anticipated to boost the market growth in the region. For instance, in August 2024, Willow Innovations, Inc. introduced its "Pumping IS Breastfeeding" campaign, aimed at changing the dialogue surrounding breastfeeding and the experience of pumping during World Breastfeeding Week and National Breastfeeding Awareness Month in the United States. This initiative offers mothers resources that encompass the entire breastfeeding experience and also launched a new video series featuring International Board Certified Lactation Consultants (IBCLC) and Willow Mom Coaches, who address mothers' most important questions related to breastfeeding. Thus, such initiatives will improve the awareness levels among mothers, leading to increased demands for wearable breast pumps and propelling the market growth in the region.
Technological products launched by companies in the North America region boost market growth. For instance, in June 2023, Momcozy introduced the innovative M5 wearable breast pump, designed to provide a comfortable pumping experience for mothers who are busy with breastfeeding. Additionally, in January 2023, Tommee Tippee launched the Made For Me In-Bra Wearable breast pump, featuring patented ConstantComfort technology designed to replicate the suckling motion of an infant, providing a natural and comfortable pumping experience. Thus, such product launches in the market are anticipated to boost their adoption and contribute to the market growth in the North American region over the forecast period.
Therefore, initiatives taken by the government and market players along with the product launches are anticipated to contribute to market growth in the North American region over the forecast period.
Wearable Breast Pump Industry Overview
The wearable breast pump market is considered to be fragmented, featuring a mix of local and international market players. As the adoption of breast pumps increases, new companies with innovative techniques are anticipated to emerge in the market in the coming years, and several prominent and larger companies are expected to enter the market in the future. Key market players operating in the industry include Ameda Inc, Elvie, Willow Innovations Inc., Koninklijke Philips N.V., and Medela, among others.
Wearable Breast Pump Market Leaders
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Koninklijke Philips N.V.
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Medela
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Ameda Inc.
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Willow Innovations Inc.
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Chiaro Technology Limited (Elvie)
*Disclaimer: Major Players sorted in no particular order
Wearable Breast Pump Market News
- May 2024: Eufy introduced an exciting new line of state-of-the-art wearable breast pumps: the S1 Pro, S1, and E10. These wearable breast pumps enable the users to easily manage pumping sessions using the eufy Baby app and the cutting-edge OptiRhythm technology.
- January 2024: MAM introduced a new wearable breast pump for breastfeeding women. This pump features a sleek, modern, and discreet design that enables hands-free movement. Additionally, it has a silent mode function that allows peaceful pumping.
Wearable Breast Pump Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Number of Working Mothers
4.2.2 Technological Advancements in Breast Pumps
4.2.3 Government Initiatives in Support of Employed Mothers
4.3 Market Restraints
4.3.1 High Cost of Wearable Breast Pumps
4.4 Porter's Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD)
5.1 By Product Type
5.1.1 Closed System
5.1.2 Open System
5.2 By Technology
5.2.1 Manual Wearable Breast Pump
5.2.2 Battery Powered Wearable Breast Pump
5.2.3 Electric Wearable Breast Pump
5.3 By Application
5.3.1 Personal Use
5.3.2 Hospital Grade
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 United Kingdom
5.4.2.3 France
5.4.2.4 Italy
5.4.2.5 Spain
5.4.2.6 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 South Korea
5.4.3.6 Rest of Asia-Pacific
5.4.4 Middle East and Africa
5.4.4.1 GCC
5.4.4.2 South Africa
5.4.4.3 Rest of Middle East and Africa
5.4.5 South America
5.4.5.1 Brazil
5.4.5.2 Argentina
5.4.5.3 Rest of South America
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Chiaro Technology Limited (Elvie)
6.1.2 Willow Innovations, Inc.
6.1.3 Freemie
6.1.4 Medela
6.1.5 Spectra Baby USA
6.1.6 Lansinoh Laboratories, Inc.
6.1.7 Haakaa
6.1.8 BabyBuddha Products
6.1.9 Motif Medical
6.1.10 Ameda Inc.
6.1.11 Koninklijke Philips N.V.
6.1.12 Momcozy
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Wearable Breast Pump Industry Segmentation
According to the scope, wearable breast pumps are convenient and portable devices that enable mothers to express breast milk discreetly and effortlessly, often while engaging in their everyday tasks. In contrast to conventional breast pumps, which necessitate that users remain still and attached to tubing or a motor, wearable pumps are engineered to fit comfortably within a bra, allowing users greater freedom of movement.
The wearable breast pumps market is segmented by product type, technology, application, and geography. By product type, the market is segmented into closed system and Open system. By technology, the market is segmented into manual wearable breast pump, battery powered wearable breast pump and electric wearable breast pump. By application, the market is segmented into personal use and hospital grade. By geography, the market is segmented into North America, Europe, Asia-Pacific, Middle East and Africa, and South America. For each segment, the market size is provided in terms of USD value.
| By Product Type | |
| Closed System | |
| Open System |
| By Technology | |
| Manual Wearable Breast Pump | |
| Battery Powered Wearable Breast Pump | |
| Electric Wearable Breast Pump |
| By Application | |
| Personal Use | |
| Hospital Grade |
| Geography | ||||||||
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Wearable Breast Pump Market Research FAQs
How big is the Wearable Breast Pump Market?
The Wearable Breast Pump Market size is expected to reach USD 0.69 billion in 2024 and grow at a CAGR of 8.66% to reach USD 1 billion by 2029.
What is the current Wearable Breast Pump Market size?
In 2024, the Wearable Breast Pump Market size is expected to reach USD 0.69 billion.
Who are the key players in Wearable Breast Pump Market?
Koninklijke Philips N.V., Medela, Ameda Inc., Willow Innovations Inc. and Chiaro Technology Limited (Elvie) are the major companies operating in the Wearable Breast Pump Market.
Which is the fastest growing region in Wearable Breast Pump Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Wearable Breast Pump Market?
In 2024, the North America accounts for the largest market share in Wearable Breast Pump Market.
What years does this Wearable Breast Pump Market cover, and what was the market size in 2023?
In 2023, the Wearable Breast Pump Market size was estimated at USD 0.63 billion. The report covers the Wearable Breast Pump Market historical market size for years: 2021, 2022 and 2023. The report also forecasts the Wearable Breast Pump Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Wearable Breast Pump Industry Report
Statistics for the 2024 Wearable Breast Pump market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Wearable Breast Pump analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
