Water Enhancers Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR (2024 - 2029) | 3.41 % |
| Fastest Growing Market | Asia |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Water Enhancers Market Analysis
The Water Enhancer Market is expected to register a CAGR of 3.41% during the forecast period.
- Consumers often prefer water enhancer products as they are convenient to use and carry. Additionally, they can turn normal drinking water into nutritious water by adding a small portion of the products. Consumers who avoid consuming processed and unhealthy beverages prefer these products to hydrate themselves with fortified water. They are fortified with nutrients and functional ingredients, and the consumption of water enhancers is increasing globally. Moreover, water enhancers replace functional beverages such as energy and sports drinks as they offer similar kinds of supplements to the consumer.
- With more consumers in the market focusing on health and fitness, preferring these products over energy drinks and sports drinks. Water enhancers infused with vitamins, minerals, and electrolytes that give an instant boost are preferred by consumers for their functional properties.
- People involved in sports and fitness tend to consume these products to boost their performance by hydrating with enhanced water. Moreover, water enhancers can be customized to consumers' preferences and tastes, positively influencing their overall sales.
- To cater to the demand, the players also offer flavored water enhancers to attract consumers in the market. In addition, leading players are introducing new and innovative flavors to broaden their existing consumer base.
- For instance, in August 2021, UpSpring LLC introduced the U.Siip range of water enhancers for pregnant and breastfeeding women. New U.Siip Water Enhancers combine four electrolytes into a refreshing drink mix to help with hydration. U.Siip comes in two plant-based flavors, Lemon Lime and Citrus Ginger. The company claims its products are vegan, dairy-free, gluten-free, and non-GMO, with no artificial colors, flavors, or sweeteners.
Water Enhancers Market Trends
Rising Demand for Non-carbonated Drinks
- Customers' increasing preference for flavored beverages over carbonated beverages high in sugars and additives propels the market growth. Consumers prefer flavored ones over non-flavored ones owing to the variety and enhanced taste with multiple health benefits. The demand for fortified beverages with essential nutrients such as amino acids, protein, vitamins, and minerals has increased.
- Moreover, enhanced water is primarily consumed by people who live hectic lifestyles, are engaged in high-intensity workouts, and would like to prefer on-the-go products. They are available in portable packaging, which makes them easy to carry anywhere. The primary factors driving the growth of this market are rising concerns about digestive health due to lifestyle changes and increasing demand for healthy energy drinks or non-alcoholic beverages.
- In addition, manufacturers are offering their products with the claim of energizing or refreshing functionality through a blend of vitamins, minerals, and herbal additives, leading to the growing consumption of water enhancers. They may help meet the nutritional gap in consumers' diets without needing vitamin pills or mixing the powder in water.
- The wide range of flavor options has also promoted the consumption of water enhancers in the global market. For instance, in April 2022, Robinsons, a brand of Britvic PLC, launched new water enhancer benefit drops with added vitamins in four different flavors. Benefit drops are available in portable format for consumers on the go as they deliver great taste and additional vitamins in their water consumption.
North America Dominates the Global Market
- The market for water enhancers has been increasing significantly, especially in developed or established markets like the United States, where consumers are well aware of product differentiation and have easy accessibility to growing product categories. Additionally, consumers have been looking for convenient products to stay hydrated and healthy during their regular chores.
- People opt for mini-bottles of water drops, concentrated flavor enhancers that instantly transform plain water into a value-added drink, as these drops claim to contain health-based ingredients. Moreover, the shift in consumer preference for nutrient-enabled functional beverages from soft drinks (SD) increases the potential demand for water enhancers.
- Additionally, rising consumer preferences for functional ingredients have led to increasing consumption of water enhancers among people seeking healthy drinking options. Consumer inclination toward herbal, natural, and plant-based or botanical extracted beverages has bolstered the growth of the water enhancer market. The rising demand for personalized beverage options is also shaping the market in the North American region.
Water Enhancers Industry Overview
The water enhancer market is highly consolidated and is dominated by players such as PepsiCo Inc., Nestle SA, The Coca-Cola Company, The Kraft Heinz Company, and Britvic PLC. Manufacturers now focus on broader platforms, such as online distribution channels, to market and brand their products to attract more customers. To attain a larger share in the market studied, manufacturers are revitalizing their product portfolios by presenting a premium-sized version of the product range through existing brands or new launches. The major companies aim to develop and introduce new package types and manufacturing processes to deliver product categories, such as soft drinks, waters, and organic, all-natural, and kosher beverages.
Water Enhancers Market Leaders
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PepsiCo Inc.
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Nestle S.A.
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The Coca-Cola Company
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The Kraft Heinz Company
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Britvic plc
*Disclaimer: Major Players sorted in no particular order
Water Enhancers Market News
- December 2022: Protekt launched liquid supplements and beverage enhancers that deliver high-impact antioxidants such as vitamin C, D, zinc, and echinacea to support optimal health and immunity. Two flavors are available in the liquid formulation: mixed berry and orange. The company claims that the solution dissolves instantly in hot or cold water compared to powders or tablets. The liquid has no calories, sugar, artificial flavors, or ingredients and is sweetened with stevia from plants.
- September 2022: Pharmavite LLC extended its product offering and launched a digestive health water enhancer under MegaFood, sold on its website and Amazon. The company launched products in three flavors: lemon ginger kombucha, pineapple mango kombucha, and guava passion fruit kombucha. The company claims its probiotic powder contains 2 billion CFU of DE111, a probiotic strain. They also have apple cider vinegar, kombucha powder, green tea extract, and prebiotic fiber from Jerusalem artichoke.
- Jul 2022: DreamPak extended its product offerings and launched Enhanca Hydrate water flavor enhancers. Enhanca Hydrate is available in various flavors, including watermelon, tangerine, mixed berry, strawberry, lemon-lime, and passion fruit. The company claims that each 2-milliliter squeeze contains approximately 160 milligrams of electrolytes. Individual 1.62-ounce bottles contain 24 servings and a price of USD 2.49.
Water Enhancers Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Consumer shift towards health based beverages
4.1.2 Demand for plant based and vegan products
4.2 Market Restraints
4.2.1 Lack of awareness of the product
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Energy
5.1.2 Workout & Fitness
5.1.3 Flavored
5.2 Distribution Channel
5.2.1 Hypermarket/Supermarket
5.2.2 Convenience/Grocery Store
5.2.3 Pharmacies/Drug Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Germany
5.3.2.5 Russia
5.3.2.6 Italy
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 Rest of the World
5.3.4.1 South America
5.3.4.2 Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 PepsiCo Inc.
6.3.2 Nestle S.A. (Nuun)
6.3.3 The Coca-Cola Company
6.3.4 The Kraft Heinz Company
6.3.5 Jelsert (Starburst)
6.3.6 Britvic plc
6.3.7 Dyla LLC
6.3.8 Wisdom Natural Brands
6.3.9 Pharmavite LLC (MegaFood)
6.3.10 DreamPak
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Water Enhancers Industry Segmentation
Water fortified with vitamins, minerals, or other functional ingredients to improve its taste, texture, or nutritional profile is considered enhanced water. Various active ingredients can be added to it, such as electrolytes, vitamins, minerals, natural or artificial flavors, botanicals, and sweeteners.
The water enhancer market is segmented by product type into energy, workout and fitness, and flavored. Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, convenience/grocery stores, pharmacies/drug stores, online retail stores, and other distribution channels. The report analyzes major economies across North America, Europe, Asia-Pacific, and the Rest of the World.
The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Type | |
| Energy | |
| Workout & Fitness | |
| Flavored |
| Distribution Channel | |
| Hypermarket/Supermarket | |
| Convenience/Grocery Store | |
| Pharmacies/Drug Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Water Enhancers Market Research FAQs
What is the current Water Enhancer Market size?
The Water Enhancer Market is projected to register a CAGR of 3.41% during the forecast period (2024-2029)
Who are the key players in Water Enhancer Market?
PepsiCo Inc., Nestle S.A., The Coca-Cola Company, The Kraft Heinz Company and Britvic plc are the major companies operating in the Water Enhancer Market.
Which is the fastest growing region in Water Enhancer Market?
Asia is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Water Enhancer Market?
In 2024, the North America accounts for the largest market share in Water Enhancer Market.
What years does this Water Enhancer Market cover?
The report covers the Water Enhancer Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Water Enhancer Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Water Enhancers Industry Report
Statistics for the 2024 Water Enhancers market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Water Enhancers analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
