Market Trends of Wallpaper Industry
The Non-woven Segment is Expected to Hold a Significant Share in the Market
- Non-woven wallpapers are known for their durability and resistance to damage. Crafted from non-woven fabric, their foundation gives them flexibility and tear resistance, making them ideal for high-traffic areas like living rooms and hallways.
- These wallpapers come in different designs, patterns, and textures, catering to diverse interior design tastes. They can convincingly mimic fabrics, textured surfaces, and even murals, offering homeowners and designers a versatile and visually appealing choice.
- Leading non-woven wallpaper manufacturers emphasize innovative designs and often provide wallpapers with paper backing, ensuring easy installation and removal. These wallpapers are washable, abrasion-resistant, and sound-absorbing. Their 100% solution-dyed nature and flexibility further fuel their popularity, especially in high-traffic settings.
- The market receives a boost from the increasing export of wallpapers and wall coverings, particularly from European nations like Germany. According to the International Trade Centre (ITC), Germany's wallpaper exports increased from USD 178.99 million in 2022 to USD 183.47 million in 2023.
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Europe is Expected to Hold a Significant Share in the Market
- The European wallpaper market is a pivotal player in the global wallpaper industry. It is buoyed by Europe's deep-rooted history, architectural splendor, and design ethos, which fuels the demand for wallpapers in the region. Furthermore, the market is witnessing a surge, propelled by innovative offerings and shifting consumer tastes.
- More companies are embracing digital printing for their wallpaper collections, drawn to its visual appeal and eco-friendly advantages. Digital printing slashes waste by eliminating the necessity for plates and consuming just a fraction of the ink traditional methods require. AS Creation Tapetan AG stands out, prioritizing sustainable raw materials and boasting a remarkable 60% recycling rate for wallpaper waste, bolstering the local circular economy.
- Europe's real estate sector, rebounding from recent interest rate fluctuations and geopolitical tensions, like the Russia-Ukraine conflict, is witnessing a gradual expansion. This growth is further fueled by a surge in construction projects, both for commercial and residential spaces, across various European countries, thereby boosting the demand for wallpapers.
- Industrie Emiliana Parati SpA, a European manufacturer, provides top-of-the-range products made with particular embossing techniques, such as pearlescent and metallic colors, gold, and silver. The company manufactures a wide range of innovative vinyl wallpapers on non-woven backing, which drives the market's growth in the region.
- Additionally, as per the European Commission, Europe's urbanization rate is forecasted to hit approximately 83.7% by 2050. This shift is accompanied by a steady rise in urban populations, while rural areas witness a relative decline. The functional urban areas (FUAs) in Europe are poised for an average population growth of 4% by 2050. This increasing urbanization trend is set to further bolster the region's wallpaper market.
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