Wallpaper Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 2.26 Billion |
| Market Size (2029) | USD 2.69 Billion |
| CAGR (2024 - 2029) | 3.59 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Wallpaper Market Analysis
The Wallpaper Market size is estimated at USD 2.26 billion in 2024, and is expected to reach USD 2.69 billion by 2029, growing at a CAGR of 3.59% during the forecast period (2024-2029).
Wallpapers, crafted from non-woven paper or specialized fabrics, are adorned with stenciled, printed, or painted designs. They are the most convenient and cost-effective means to enhance any room.
- Rising disposable incomes and urbanization are reshaping global lifestyles, fueling the demand for wallpapers in residential and commercial spaces. With many designs, colors, and patterns, wallpapers enhance aesthetics.
- Notably, a surge in home renovations, particularly in North America, Europe, and Asia, is evident. This trend is bolstered by the rise of remote work, prompting individuals to tailor their homes to accommodate dedicated workspaces. Home Improvement Research Institute data highlights a consistent uptick in home improvement spending over the past two years in the United States. In 2023, 35% of homeowners upped their expenditures, a trend anticipated to persist through 2024.
- Furthermore, the burgeoning real estate sector in Asian countries, notably India, is a pivotal driver of the wallpaper market. IBEF data underscores this, revealing that in FY23, India's residential property market witnessed a remarkable surge. Home sales values soared to a record INR 3.47 lakh crore (USD 42 billion), marking a 48% annual increase. Concurrently, sales volume rose by 36%, reaching 379,095 units.
- Additionally, the rising preference for eco-friendly options is propelling the demand for vinyl-based wallpapers. Notably, the energy consumption for manufacturing vinyl wallpapers is merely half that of paper variants. This eco-conscious shift is prompting manufacturers to expand their offerings, catering to a growing appetite for aesthetically pleasing and environmentally friendly wall coverings.
- In the wallpaper market, a significant challenge for many customers is pricing. Wallpaper and paint are available at a spectrum of price points, from budget-friendly to premium. Typically, wallpaper, with its costs for rolls, supplies, and installation, tends to be pricier than paint, potentially impeding the market's expansion.
Wallpaper Market Trends
The Non-woven Segment is Expected to Hold a Significant Share in the Market
- Non-woven wallpapers are known for their durability and resistance to damage. Crafted from non-woven fabric, their foundation gives them flexibility and tear resistance, making them ideal for high-traffic areas like living rooms and hallways.
- These wallpapers come in different designs, patterns, and textures, catering to diverse interior design tastes. They can convincingly mimic fabrics, textured surfaces, and even murals, offering homeowners and designers a versatile and visually appealing choice.
- Leading non-woven wallpaper manufacturers emphasize innovative designs and often provide wallpapers with paper backing, ensuring easy installation and removal. These wallpapers are washable, abrasion-resistant, and sound-absorbing. Their 100% solution-dyed nature and flexibility further fuel their popularity, especially in high-traffic settings.
- The market receives a boost from the increasing export of wallpapers and wall coverings, particularly from European nations like Germany. According to the International Trade Centre (ITC), Germany's wallpaper exports increased from USD 178.99 million in 2022 to USD 183.47 million in 2023.
Europe is Expected to Hold a Significant Share in the Market
- The European wallpaper market is a pivotal player in the global wallpaper industry. It is buoyed by Europe's deep-rooted history, architectural splendor, and design ethos, which fuels the demand for wallpapers in the region. Furthermore, the market is witnessing a surge, propelled by innovative offerings and shifting consumer tastes.
- More companies are embracing digital printing for their wallpaper collections, drawn to its visual appeal and eco-friendly advantages. Digital printing slashes waste by eliminating the necessity for plates and consuming just a fraction of the ink traditional methods require. AS Creation Tapetan AG stands out, prioritizing sustainable raw materials and boasting a remarkable 60% recycling rate for wallpaper waste, bolstering the local circular economy.
- Europe's real estate sector, rebounding from recent interest rate fluctuations and geopolitical tensions, like the Russia-Ukraine conflict, is witnessing a gradual expansion. This growth is further fueled by a surge in construction projects, both for commercial and residential spaces, across various European countries, thereby boosting the demand for wallpapers.
- Industrie Emiliana Parati SpA, a European manufacturer, provides top-of-the-range products made with particular embossing techniques, such as pearlescent and metallic colors, gold, and silver. The company manufactures a wide range of innovative vinyl wallpapers on non-woven backing, which drives the market's growth in the region.
- Additionally, as per the European Commission, Europe's urbanization rate is forecasted to hit approximately 83.7% by 2050. This shift is accompanied by a steady rise in urban populations, while rural areas witness a relative decline. The functional urban areas (FUAs) in Europe are poised for an average population growth of 4% by 2050. This increasing urbanization trend is set to further bolster the region's wallpaper market.
Wallpaper Industry Overview
The wallpaper market is highly fragmented, with major players such as York Wall Coverings Inc., Asian Paints, F. Schumacher & Co, AS Creation Tapeten AG, and Sangetsu Corporation. Players are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain a sustainable competitive advantage in the global market.
- July 2024: Asian Paints, an Indian paint company, inaugurated a physical studio in Guwahati, showcasing a diverse array of offerings. These include modular kitchens, decorative lighting, furniture, wallpapers, wall coverings, rugs, and an extensive selection. With this broad product portfolio, Asian Paints is positioning itself as India's premier luxury home decor hub.
Wallpaper Market Leaders
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York Wall Coverings Inc.
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F. Schumacher & Co
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AS Creation Tapeten AG
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Sangetsu Corporation
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Asian Paints Ltd.
*Disclaimer: Major Players sorted in no particular order
Wallpaper Market News
- July 2024: British designer Timothy Wilman partnered with Brewers to introduce a new wallpaper collection tailored for the luxury interior segment. The collection showcases a range of British-style wallpapers, from classic stripes and plaids to elegant damasks and floral patterns, catering to diverse tastes in the European market.
- September 2023: Farrow & Ball, a British company, teamed up with fashion designer Christopher John Rogers to introduce 'Carte Blanche,' a diverse wallpaper collection featuring an array of patterns and colors. This collection is accessible both online and in brick-and-mortar outlets.
Wallpaper Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitutes
4.3.5 Intensity of Competitive Rivalry
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Growing Trends of Home Renovations
5.1.2 High Demand for Eco-friendly and Sustainable Wallpapers
5.2 Market Challenges
5.2.1 Stringent Regulations and High Costs
6. INDUSTRY REGULATIONS, POLICIES, AND STANDARDS
7. MARKET SEGMENTATION
7.1 By Wallpaper Type
7.1.1 Vinyl
7.1.2 Non-woven
7.1.3 Paper-based
7.1.4 Fabric Wallpaper
7.1.5 Other Wallpaper Types
7.2 By Application
7.2.1 Commercial
7.2.2 Non-commercial
7.3 By Geography***
7.3.1 North America
7.3.2 Europe
7.3.3 Asia-Pacific
7.3.4 Latin America
7.3.5 Middle East and Africa
8. COMPETITIVE LANDSCAPE
8.1 Company Profiles*
8.1.1 York Wall Coverings Inc.
8.1.2 Brewster Home Fashion LLC
8.1.3 F. Schumacher & Co
8.1.4 AS Creation Tapeten AG
8.1.5 Sangetsu Corporation
8.1.6 Erismann & Cie. GmbH
8.1.7 Laura Ashley Holdings PLC
8.1.8 Grandeco Wallfashion Group
8.1.9 Sanderson Design Group PLC
8.1.10 Tapetenfabrik Gebr. Rasch GmbH & Co. KG
8.1.11 LEN-TEX Corporation
8.1.12 Asian Paints Ltd
8.1.13 Gratex Industries Ltd
9. INVESTMENT ANALYSIS
10. FUTURE OF THE MARKET
Wallpaper Industry Segmentation
Wallpaper protects walls from accidental stains and scratches, adding quality and grandeur to bare walls. It is also useful for interior design because it can be customized with different colors and patterns. The studied market is segmented based on the wallpaper and application type. The research also examines underlying growth influencers and significant industry vendors, which help to support market estimates and growth rates during the forecast period. The market estimates and projections are based on the base year factors and arrive at top-down and bottom-up approaches.
The wallpaper market is segmented by wallpaper type (vinyl-based, non-woven, paper-based, fabric wallpaper, and other wallpaper types), application (commercial and non-commercial), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value in USD for all the above segments.
| By Wallpaper Type | |
| Vinyl | |
| Non-woven | |
| Paper-based | |
| Fabric Wallpaper | |
| Other Wallpaper Types |
| By Application | |
| Commercial | |
| Non-commercial |
| By Geography*** | |
| North America | |
| Europe | |
| Asia-Pacific | |
| Latin America | |
| Middle East and Africa |
Wallpaper Market Research FAQs
How big is the Wallpaper Market?
The Wallpaper Market size is expected to reach USD 2.26 billion in 2024 and grow at a CAGR of 3.59% to reach USD 2.69 billion by 2029.
What is the current Wallpaper Market size?
In 2024, the Wallpaper Market size is expected to reach USD 2.26 billion.
Who are the key players in Wallpaper Market?
York Wall Coverings Inc., F. Schumacher & Co, AS Creation Tapeten AG, Sangetsu Corporation and Asian Paints Ltd. are the major companies operating in the Wallpaper Market.
Which is the fastest growing region in Wallpaper Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Wallpaper Market?
In 2024, the Europe accounts for the largest market share in Wallpaper Market.
What years does this Wallpaper Market cover, and what was the market size in 2023?
In 2023, the Wallpaper Market size was estimated at USD 2.18 billion. The report covers the Wallpaper Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Wallpaper Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Wallpapers Industry Report
Statistics for the 2024 Wallpapers market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Wallpapers analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
