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Wall Covering Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Wall Covering Market Report is Segmented by Product Type (Wall Panel, Wall Paper (Vinyl Wallpaper, Non-Woven Wallpaper, Paper-Based Wallpaper, Fabric Wallpaper, and Other Wallpaper Types), Tile, Metallic Wall Covering, and Other Product Types), Application (Residential and Commercial), Distribution Channel (Specialty Store, Home Center, Building Material Dealer, Furniture Store, Mass Merchandizer, E-Commerce, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

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Wall Covering Market Size

Wall Covering Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 39.63 Billion
Market Size (2029) USD 49.31 Billion
CAGR (2024 - 2029) 4.47 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Wall Covering Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Wall Covering Market Analysis

The Wall Covering Market size is estimated at USD 39.63 billion in 2024, and is expected to reach USD 49.31 billion by 2029, growing at a CAGR of 4.47% during the forecast period (2024-2029).

Wallcoverings, such as wallpaper, are materials designed to adorn the interior walls of a building. Popular options include wallpaper, marble, ceramic, and micro-cement, all aiming to elevate a room's aesthetic.

  • The rising demand for wall coverings stems from a desire to enhance wall aesthetics and an uptick in personal incomes, allowing individuals to invest more in wall décor. Manufacturers offer a wide range of options in terms of design, texture, material, and price point, catering to diverse consumer preferences.
  • The growing construction industry and the real estate market for residential and commercial spaces are likely to boost the demand for wall coverings globally. According to data from the Real Estate Roundtable, a non-profit organization based in the United States, the number of commercial buildings in the United States has increased by 55% in the last 40 years, which has enhanced the market's growth.
  • Furthermore, data from the Indian Brand Equity Foundation (IBEF) projects a surge in demand for data center real estate, with an anticipated growth of 15-18 million sq. ft by 2025. The country's retail, hospitality, and commercial real estate sectors are experiencing notable growth, contributing to the expansion of the market.
  • Styled products' availability is a significant driver for the wallcovering market. Consumers are increasingly seeking wallcoverings that reflect their style and complement the overall aesthetic of their spaces. Interior design trends and styles are crucial in shaping the demand for wallcoverings. As interior design evolves, manufacturers respond by developing wallcoverings that reflect the latest trends.
  • High competition from the paints segment can be a challenge for the market's growth. Paints offer a versatile option for wall decoration, allowing consumers to change the color and finish of their walls easily. Paints can be applied to various surfaces, including walls, ceilings, and trim, providing a cohesive look. This versatility makes paints popular for many consumers, especially those who prefer a more minimalistic or contemporary aesthetic.

Wall Covering Market Trends

The Wall Panel Segment is Expected to Hold a Significant Share in the Market

  • Wall panels are expected to be a driving force in the wall-covering market's growth trajectory. These decorative elements elevate aesthetics and offer functional benefits. With many materials, designs, and finishes, wall panels cater to diverse applications, emphasizing their versatility and customization options. The surge in demand for visually appealing yet cost-effective wall solutions is fueling the demand for wall panels in the market.
  • Compared to traditional coverings like paint or wallpaper, wall panels have superior durability, ease of installation, and minimal maintenance requirements. Moreover, they excel in providing insulation, soundproofing, and moisture resistance, making them a sought-after choice in both residential and commercial settings, further bolstering the market's growth.
  • These panels come in a rich array of designs, textures, colors, and patterns, with the ability to convincingly mimic materials such as wood, stone, metal, or fabric. This level of customization broadens design horizons, appealing to a wider consumer base seeking distinctive interior decor solutions.
  • The construction sector emerges as a pivotal force propelling the wall covering market. As the construction industry, especially in residential and commercial segments, expands, the demand for wall panels is expected to increase. Their time-saving and convenient installation make them a favored choice for builders and contractors.
  • Notably, data from the US Census Bureau highlights a significant trend, in 2024, private construction spending in the United States surged at a rate nearly four times that of public construction spending. Forecasts further underline this momentum, predicting a continued uptick in the value of new buildings in the United States. As of April 2024, the construction spending figures stood at USD 1,611.9 billion for private projects and USD 487.1 billion for public endeavors.
Wall Covering Market: Construction Spending in Public and Private Sectors, in USD Billion, United States, January 2024 - April 2024

North America is Expected to Hold a Significant Share in the Market

  • Wall panels are set to be a key driver in the growth of the wall-covering market. These decorative elements enhance aesthetics and offer functional benefits. With a range of materials, designs, and finishes, wall panels provide versatility and customization for various applications. The increasing demand for visually appealing and cost-efficient wall coverings is fueling the rise of wall panels, thereby bolstering the market's growth.
  • The market's expansion is largely attributed to a robust construction sector, a surge in renovation and remodeling activities, urbanization trends, and a growing consumer penchant for interior design. This momentum is expected to persist, driven by ongoing urbanization, a surge in new residential and commercial constructions, and a heightened demand for innovative, sustainable wall-covering solutions.
  • The rising home renovation and improvement spending among Americans is further boosting the market. Data from the Home Improvement Research Institute reveals a consistent increase in US home improvement expenditures over the past couple of years. In 2023, 35% of homeowners increased their spending, a trend projected to continue through 2024.
  • While the United States dominates the market share, Canada's escalating residential and commercial construction activities are also playing a pivotal role in the market's growth. Recent data from Statistics Canada indicates a 0.9% rise in residential construction investments in May 2024 compared to the previous month. Additionally, non-residential construction saw a 0.6% increase during the same period.
  • The wall coverings market is expanding, buoyed by higher living standards, a growing appetite for luxury, and a surge in household customization, all fueled by increasing disposable incomes. Furthermore, market innovations, like the introduction of premium offerings such as custom 3D wall coverings crafted using ink-jet printing, are resonating particularly well with affluent buyers.
  • The North American market stands out for its focus on design and innovation in wall coverings. Manufacturers and designers are consistently rolling out new patterns, textures, colors, and finishes to align with evolving consumer tastes. The advent of digital printing technology has been a game-changer, enabling highly detailed and customizable wall coverings, from murals to photo-realistic designs and geometric patterns, further propelling the market in the region.
Wall Covering Market - Market CAGR (%), By Region, Global

Wall Covering Industry Overview

The wall covering market is highly fragmented, with major players like Brewster Home Fashion, Adfors (Saint Gobain), Ahlstrom-Munksj Oyj, Asian Paints Ltd, and Benjamin Moore & Co. Players in the market adopting strategies such as partnerships, innovations, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • September 2023: Asian Paints' wall coverings brand, Nilaya, partnered with Tilla Studio, an Indian design firm, to unveil a nature-inspired collection. This collection showcases delicate hand illustrations in watercolors, gouache, and pencil, offering a fresh perspective on India's design ethos.

Wall Covering Market Leaders

  1. Brewster Home Fashion

  2. Adfors (Saint Gobain)

  3. Ahlstrom-Munksj Oyj

  4. Asian Paints Ltd

  5. Benjamin Moore & Co.

*Disclaimer: Major Players sorted in no particular order

Wall Covering Market Concentration
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Wall Covering Market News

  • March 2024: Wood Culture, a Singaporean furniture firm, introduced Ecoclay wall coverings. These environmentally conscious wall coverings mimic the appearance and texture of diverse stones and fabrics and are suitable for commercial and residential settings.
  • February 2024: Interior designer Fameed Khalique unveiled his newest handcrafted wood veneer wall coverings. This collection showcases six sustainable designs crafted from dye-cut natural wood and offers a range of shapes and patterns suitable for commercial and residential settings.

Wall Covering Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Industry Value Chain Analysis

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET INSIGHTS

    1. 5.1 Market Drivers

      1. 5.1.1 The Growing Construction and Real Estate Industry

      2. 5.1.2 Availability of Styled Products

    2. 5.2 Market Challenges

      1. 5.2.1 High Competition from the Paints Segment

  6. 6. INDUSTRY REGULATION, POLICY AND STANDARDS

  7. 7. MARKET SEGMENTATION

    1. 7.1 By Product Type

      1. 7.1.1 Wall Panel

      2. 7.1.2 Wall Paper

        1. 7.1.2.1 Vinyl Wallpaper

        2. 7.1.2.2 Non-woven Wallpaper

        3. 7.1.2.3 Paper-based Wallpaper

        4. 7.1.2.4 Fabric Wallpaper

        5. 7.1.2.5 Other Wallpaper Types

      3. 7.1.3 Tile

      4. 7.1.4 Metal Wall Covering

      5. 7.1.5 Other Product Types

    2. 7.2 By Application

      1. 7.2.1 Commercial

      2. 7.2.2 Residential

    3. 7.3 By Distribution Channel

      1. 7.3.1 Specialty Store

      2. 7.3.2 Home Center

      3. 7.3.3 Building Material Dealer

      4. 7.3.4 Furniture Store

      5. 7.3.5 Mass Merchandizer

      6. 7.3.6 E-commerce

      7. 7.3.7 Other Distribution Channels

    4. 7.4 By Geography***

      1. 7.4.1 North America

        1. 7.4.1.1 United States

        2. 7.4.1.2 Canada

      2. 7.4.2 Europe

        1. 7.4.2.1 United Kingdom

        2. 7.4.2.2 Germany

        3. 7.4.2.3 France

        4. 7.4.2.4 Spain

        5. 7.4.2.5 Italy

      3. 7.4.3 Asia-Pacific

        1. 7.4.3.1 China

        2. 7.4.3.2 India

        3. 7.4.3.3 Japan

      4. 7.4.4 Australia and New Zealand

      5. 7.4.5 Latin America

        1. 7.4.5.1 Brazil

        2. 7.4.5.2 Mexico

        3. 7.4.5.3 Argentina

      6. 7.4.6 Middle East and Africa

        1. 7.4.6.1 Saudi Arabia

        2. 7.4.6.2 United Arab Emirates

        3. 7.4.6.3 South Africa

  8. 8. COMPETITIVE LANDSCAPE

    1. 8.1 Company Profiles*

      1. 8.1.1 Brewster Home Fashion

      2. 8.1.2 Adfors (Saint Gobain)

      3. 8.1.3 Ahlstrom-Munksjö Oyj

      4. 8.1.4 Asian Paints Ltd

      5. 8.1.5 Benjamin Moore & Co.

      6. 8.1.6 A.S. Création Tapeten AG

      7. 8.1.7 J. Josephson Inc.

      8. 8.1.8 Walker Greenbank PLC

      9. 8.1.9 Grandeco Wallfashion Group

      10. 8.1.10 York Wallcoverings Inc.

  9. 9. INVESTMENT ANALYSIS

  10. 10. FUTURE OF THE MARKET

**Subject to Availability
***In the final report, Asia, Australia, and New Zealand will be studied together as 'Asia-Pacific'
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Wall Covering Industry Segmentation

Wall covering protects the wall surface from accidental marks or scratches, besides imparting an air of quality and grandeur to uncovered walls. They further help neutralize the interior and customize it with the help of various colors and patterns. The research examines underlying growth influencers and significant industry vendors, all of which help to support market estimates and growth rates during the forecast period. The market estimates and projections are based on the base year factors and arrive at top-down and bottom-up approaches.

The wall covering market is segmented by product type (wall panel, wallpaper (vinyl wallpaper, non-woven wallpaper, paper-based wallpaper, fabric wallpaper, and other wallpaper types), tile, metallic wall covering, and other product types), application (residential and commercial), distribution channel (specialty store, home center, building material dealer, furniture store, mass merchandiser, e-commerce, and other distribution channels), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in value (USD) for all the above segments.

By Product Type
Wall Panel
Wall Paper
Vinyl Wallpaper
Non-woven Wallpaper
Paper-based Wallpaper
Fabric Wallpaper
Other Wallpaper Types
Tile
Metal Wall Covering
Other Product Types
By Application
Commercial
Residential
By Distribution Channel
Specialty Store
Home Center
Building Material Dealer
Furniture Store
Mass Merchandizer
E-commerce
Other Distribution Channels
By Geography***
North America
United States
Canada
Europe
United Kingdom
Germany
France
Spain
Italy
Asia-Pacific
China
India
Japan
Australia and New Zealand
Latin America
Brazil
Mexico
Argentina
Middle East and Africa
Saudi Arabia
United Arab Emirates
South Africa
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Wall Covering Market Research FAQs

The Wall Covering Market size is expected to reach USD 39.63 billion in 2024 and grow at a CAGR of 4.47% to reach USD 49.31 billion by 2029.

In 2024, the Wall Covering Market size is expected to reach USD 39.63 billion.

Brewster Home Fashion, Adfors (Saint Gobain), Ahlstrom-Munksj Oyj, Asian Paints Ltd and Benjamin Moore & Co. are the major companies operating in the Wall Covering Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Wall Covering Market.

In 2023, the Wall Covering Market size was estimated at USD 37.86 billion. The report covers the Wall Covering Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Wall Covering Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Wall Paper Industry Report

Statistics for the 2024 Wall Paper market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Wall Paper analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Wall Paper Market Report Snapshots

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Wall Covering Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)