VoWiFi Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 8.12 Billion |
| Market Size (2029) | USD 18.63 Billion |
| CAGR (2024 - 2029) | > 18.06 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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VoWiFi Market Analysis
The VoWiFi Market size is estimated at USD 8.12 billion in 2024, and is expected to reach USD 18.63 billion by 2029, growing at a CAGR of greater than 18.06% during the forecast period (2024-2029).
As a natural step toward IP-based communication, most operators are expected to offer both VoWiFi and VoLTE services, which could improve indoor network coverage.
- The use of a WiFi network for voice services is known as "voice over WiFi" (VoWiFi). The WiFi network and the voice components that support the voice system are typically the end user's personal property. Mobile operators (Telcos) are attempting to take advantage of these potential business opportunities as more and more people become accustomed to WiFi technology by providing VoWiFi to homeowners and businesses. They also want to make their service available in more places by putting in faster broadband connections.
- The market is being driven by the elimination of the indoor coverage issue. For users, poor cellular reception in homes, workplaces, and stores is a serious problem. People with inadequate interior coverage may take extreme measures to receive a signal, such as leaning out of windows. VoWiFi enables customers to reliably place and receive calls, even while they are indoors, without having to upgrade their handsets or install new hardware.
- The proliferation of high-speed internet and increased accessability to broadband services have significantly impacted the market. China's internet population increased by 11 million in June 2023 compared to December 2022. According to Speedtest, as of April 2023, Qatar had the fastest average mobile internet connections globally, nearly 190 Mbps. The United Arab Emirates (UAE) and Macau followed, with each of these countries registering average median speeds above 170 Mbps.
- Maintenance, however, presents a challenge because carriers are not accountable for diagnosing and fixing WiFi networks. Residential WiFi users and corporate IT teams should be held accountable. Additionally, VoWiFi does not yet support E-911, which is restricting the market.
- Because of extensive lockdowns and the need to socially isolate oneself, the coronavirus (COVID-19) pandemic increased dependency on the Internet. It enabled family and friends to communicate, businesses and governments to operate, students to study, and patients to get healthcare services. This increased reliance on the Internet made it more important to both build out the Internet and close the digital divide.
- Due to the rising use of WiFi in homes for better call connectivity during the coronavirus disease (COVID-19) epidemic, the VoWiFi market experienced a surge in income creation. The rapid growth of the industry was also expected to be driven by the need for businesses to improve employee communication for smooth operations and the need to use cutting-edge technology like artificial intelligence (AI) and the Internet of Things (IoT).
VoWiFi Market Trends
Public WiFi Hotspot to Gain Significant Market Share
- Users can continue to place calls over a general access network without the need for a nearby cell tower. The availability of public WiFi hotspots is driving the need for additional VoWiFi in addition to providing coverage for areas with poor cell reception. Because cell tower coverage is substantially weaker in rural regions than it is in cities, this encourages more consumers to use public WiFi.
- In India, the government has mandated five WiFi hotspots in each of the 250,000 gram panchayats, or village blocks, for public utility services as part of the mega initiative to digitally connect the nation. To help public data offices, the government wants to set up 10 million WiFi hotspots by 2022.
- By using WiFi hotspots rather than the carrier network to make calls, customers may exploit the increase in WiFi hotspots to assist operators in freeing up their spectrum. Operators might reduce their capital expenditures as a result.
- In order to reduce churn, operators are expected to use VoWiFi to extend coverage, especially indoors and in places with weak cellular coverage. This strategy could boost market growth in the future.
- According to Telecom Advisory Service, in 2018, there were roughly 3,437 million gigabytes of total free Wi-Fi traffic. By 2023, the volume of traffic is anticipated to increase by roughly threefold.
North America is Expected to Hold Significant Market Share
- The Voice over WiFi (VoWiFi) market in North America is expected to grow in the coming years due to increasing demand for high-quality, seamless voice communication services. The rise of remote work and bring-your-own-device (BYOD) trends have also driven the growth of VoWiFi in the region.
- Nowadays, a lot of companies encourage their staff to conduct work-related tasks remotely using their own mobile devices. BYOD (bring your own device), an increasingly popular trend, gives employees more freedom to telework and access company information resources. Protecting the privacy of employees and making sure that an organization's data is safe when it is accessed through personal devices are both problems and threats.
- In North America, roaming rates are very high, with the time spent on roaming trips being the highest among all other regions. So, with VoWiFi, roaming charges are likely to go down, and the area may see more people using data roaming.
- North American telecom operators and service providers are investing in the development and deployment of VoWiFi technology to meet the growing demand for advanced communication services. The market is characterized by the presence of several large and established players, as well as a number of start-ups and small players.
- For instance, in February 2023, Virgin Media O2 and Mavenir announced the full migration of O2 mobile customers to its virtualized IP Multimedia Subsystem (IMS) solution, which offers voice over LTE (VoLTE) and voice over WiFi. Mavenir is a network software provider building the networks of the future with cloud-native applications that work on any cloud (VoWiFi). Virgin Media O2 is cutting the link between hardware and software by virtualizing its network. By letting users access a variety of apps that are all on the same platform, virtualization makes Virgin Media O2's network more flexible and effective. It also cuts costs and opens the door for possible improvements and new services.
VoWiFi Industry Overview
The voice-over WiFi (VoWiFi) market is moving toward fragmentation as the competitive rivalry increases. Global players in the market are innovating new technologies to make them more helpful and efficient for consumers. Key players in the market are Alcatel-Lucent, Cisco Systems, Inc., and Oracle Corporation. Recent developments in the market are:
- In 12 states nationwide, Vodafone Idea (Vi) were to provide VoWi-Fi calling service. It is a crucial service, especially for improving consumers' coverage experiences. Many individuals utilize it inside their homes because they don't have adequate indoor mobile network coverage. Only 12 states, including Maharashtra and Goa, UP West, Kolkata, Rajasthan, Gujarat, Punjab, UP East, Delhi, the rest of Bengal, Mumbai, and Haryana, provide Vodafone Idea.
VoWiFi Market Leaders
Alcatel-Lucent
Oracle Corporation
Cisco Systems Inc.
Ericsson AB
Huawei Technologies Co. Ltd
*Disclaimer: Major Players sorted in no particular order
VoWiFi Market News
- October 2023 - Bharti Airtel, one of India’s leading telecommunications service providers, announced that it has partnered with Microsoft to provide Indian organizations calling services over Microsoft Teams through an integration with Airtel IQ. With Airtel IQ for Microsoft Teams, enterprises could enjoy greater flexibility in connecting with customers across the country over the fixed line through the internet.
- February 2023 - Econet Wireless Zimbabwe has strengthened its partnership with Ericsson at Mobile World Congress 2023, Barcelona, Spain, as it prepares for 5G expansion by modernizing its Radio Access Network (RAN) and mobile Core network across Harare, Zimbabwe. The aim of the agreement with Econet also includes Ericsson’s cloud infrastructure solutions, the Circuit Switch Core modernization, and the introduction of IP Multimedia System (MS) for Voice over LTE (VoLTE) and Voice over WiFi (VoWiFi).
Voice over WiFi (VoWiFi) Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Increasing Internet Penetration
4.3.2 Reduction of Indoor Coverage Problems
4.4 Market Restraints
4.4.1 Maintenance Problems Due to Carriers
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porter's Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Voice Client
5.1.1 Integrated VoWiFi Client
5.1.2 Separate VoWiFi Client
5.1.3 Browser VoWiFi Client
5.2 Device Type
5.2.1 Smartphones
5.2.2 Tablets and Laptops
5.2.3 Other Device Types
5.3 Geography
5.3.1 North America
5.3.2 Europe
5.3.3 Asia-Pacific
5.3.4 Latin America
5.3.5 Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Alcatel-Lucent
6.1.2 Oracle Corporation
6.1.3 Cisco Systems Inc.
6.1.4 Ericsson AB
6.1.5 Huawei Technologies Co. Ltd.
6.1.6 Aptilo Networks
6.1.7 KT Corporation
6.1.8 Mitel Networks Corporation
6.1.9 Nokia Corporation
6.1.10 Ribbon Communications
- *List Not Exhaustive
7. INVESTMENT ANALYSIS
8. MARKET OPPORTUNITIES AND FUTURE TRENDS
VoWiFi Industry Segmentation
Voice over WiFi (VoWiFi) is a WiFi-based voice service. The VoWiFi market has the potential to transform the 4G voice business with various devices, such as smartphones, tablets, and laptops, and the telecom sector remains crucial for innovation and growth across various industries.
The Voice over WiFi (VoWiFi) market is segmented by voice client (integrated VoWiFi client, separate VoWiFi client, and browser-based VoWiFi client), device type (smartphones, tablets, and laptops), and geography.
The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| Voice Client | |
| Integrated VoWiFi Client | |
| Separate VoWiFi Client | |
| Browser VoWiFi Client |
| Device Type | |
| Smartphones | |
| Tablets and Laptops | |
| Other Device Types |
| Geography | |
| North America | |
| Europe | |
| Asia-Pacific | |
| Latin America | |
| Middle East and Africa |
Voice over WiFi (VoWiFi) Market Research FAQs
How big is the VoWiFi Market?
The VoWiFi Market size is expected to reach USD 8.12 billion in 2024 and grow at a CAGR of greater than 18.06% to reach USD 18.63 billion by 2029.
What is the current VoWiFi Market size?
In 2024, the VoWiFi Market size is expected to reach USD 8.12 billion.
Who are the key players in VoWiFi Market?
Alcatel-Lucent, Oracle Corporation, Cisco Systems Inc., Ericsson AB and Huawei Technologies Co. Ltd are the major companies operating in the VoWiFi Market.
Which is the fastest growing region in VoWiFi Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in VoWiFi Market?
In 2024, the North America accounts for the largest market share in VoWiFi Market.
What years does this VoWiFi Market cover, and what was the market size in 2023?
In 2023, the VoWiFi Market size was estimated at USD 6.88 billion. The report covers the VoWiFi Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the VoWiFi Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
VoWiFi Industry Report
Statistics for the 2024 VoWiFi market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. VoWiFi analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
