VoWiFi Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Global Voice over Wi-Fi Market is segmented by Voice Client (Integrated VoWiFi Client, Separate VoWiFi Client, and Browser VoWiFi Client), Device Type (Smartphones, and Tablets and Laptops), and Geography. The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

Voice over Wi-Fi Market Size

VoWiFi Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 8.12 Billion
Market Size (2029) USD 18.63 Billion
CAGR (2024 - 2029) > 18.06 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

VoWiFi Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of VoWiFi Market with other markets in Technology, Media and Telecom Industry

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Voice over Wi-Fi Market Analysis

The VoWiFi Market size is estimated at USD 8.12 billion in 2024, and is expected to reach USD 18.63 billion by 2029, growing at a CAGR of greater than 18.06% during the forecast period (2024-2029).

As a natural step toward IP-based communication, most operators are expected to offer both VoWiFi and VoLTE services, which could improve indoor network coverage.

  • The use of a WiFi network for voice services is known as "voice over WiFi" (VoWiFi). The WiFi network and the voice components that support the voice system are typically the end user's personal property. Mobile operators (Telcos) are attempting to take advantage of these potential business opportunities as more and more people become accustomed to WiFi technology by providing VoWiFi to homeowners and businesses. They also want to make their service available in more places by putting in faster broadband connections.
  • The market is being driven by the elimination of the indoor coverage issue. For users, poor cellular reception in homes, workplaces, and stores is a serious problem. People with inadequate interior coverage may take extreme measures to receive a signal, such as leaning out of windows. VoWiFi enables customers to reliably place and receive calls, even while they are indoors, without having to upgrade their handsets or install new hardware.
  • The proliferation of high-speed internet and increased accessability to broadband services have significantly impacted the market. China's internet population increased by 11 million in June 2023 compared to December 2022. According to Speedtest, as of April 2023, Qatar had the fastest average mobile internet connections globally, nearly 190 Mbps. The United Arab Emirates (UAE) and Macau followed, with each of these countries registering average median speeds above 170 Mbps.
  • Maintenance, however, presents a challenge because carriers are not accountable for diagnosing and fixing WiFi networks. Residential WiFi users and corporate IT teams should be held accountable. Additionally, VoWiFi does not yet support E-911, which is restricting the market.
  • Because of extensive lockdowns and the need to socially isolate oneself, the coronavirus (COVID-19) pandemic increased dependency on the Internet. It enabled family and friends to communicate, businesses and governments to operate, students to study, and patients to get healthcare services. This increased reliance on the Internet made it more important to both build out the Internet and close the digital divide.
  • Due to the rising use of WiFi in homes for better call connectivity during the coronavirus disease (COVID-19) epidemic, the VoWiFi market experienced a surge in income creation. The rapid growth of the industry was also expected to be driven by the need for businesses to improve employee communication for smooth operations and the need to use cutting-edge technology like artificial intelligence (AI) and the Internet of Things (IoT).

Voice over Wi-Fi Market Trends

Public WiFi Hotspot to Gain Significant Market Share

  • Users can continue to place calls over a general access network without the need for a nearby cell tower. The availability of public WiFi hotspots is driving the need for additional VoWiFi in addition to providing coverage for areas with poor cell reception. Because cell tower coverage is substantially weaker in rural regions than it is in cities, this encourages more consumers to use public WiFi.
  • In India, the government has mandated five WiFi hotspots in each of the 250,000 gram panchayats, or village blocks, for public utility services as part of the mega initiative to digitally connect the nation. To help public data offices, the government wants to set up 10 million WiFi hotspots by 2022.
  • By using WiFi hotspots rather than the carrier network to make calls, customers may exploit the increase in WiFi hotspots to assist operators in freeing up their spectrum. Operators might reduce their capital expenditures as a result.
  • In order to reduce churn, operators are expected to use VoWiFi to extend coverage, especially indoors and in places with weak cellular coverage. This strategy could boost market growth in the future.
  • According to Telecom Advisory Service, in 2018, there were roughly 3,437 million gigabytes of total free Wi-Fi traffic. By 2023, the volume of traffic is anticipated to increase by roughly threefold.
VoWiFi Market: Free Wi-Fi data traffic volume, in million Gigabytes, United States, 2018 - 2023

North America is Expected to Hold Significant Market Share

  • The Voice over WiFi (VoWiFi) market in North America is expected to grow in the coming years due to increasing demand for high-quality, seamless voice communication services. The rise of remote work and bring-your-own-device (BYOD) trends have also driven the growth of VoWiFi in the region.
  • Nowadays, a lot of companies encourage their staff to conduct work-related tasks remotely using their own mobile devices. BYOD (bring your own device), an increasingly popular trend, gives employees more freedom to telework and access company information resources. Protecting the privacy of employees and making sure that an organization's data is safe when it is accessed through personal devices are both problems and threats.
  • In North America, roaming rates are very high, with the time spent on roaming trips being the highest among all other regions. So, with VoWiFi, roaming charges are likely to go down, and the area may see more people using data roaming.
  • North American telecom operators and service providers are investing in the development and deployment of VoWiFi technology to meet the growing demand for advanced communication services. The market is characterized by the presence of several large and established players, as well as a number of start-ups and small players.
  • For instance, in February 2023, Virgin Media O2 and Mavenir announced the full migration of O2 mobile customers to its virtualized IP Multimedia Subsystem (IMS) solution, which offers voice over LTE (VoLTE) and voice over WiFi. Mavenir is a network software provider building the networks of the future with cloud-native applications that work on any cloud (VoWiFi). Virgin Media O2 is cutting the link between hardware and software by virtualizing its network. By letting users access a variety of apps that are all on the same platform, virtualization makes Virgin Media O2's network more flexible and effective. It also cuts costs and opens the door for possible improvements and new services.
Voice over WiFi (VoWiFi) Market - Growth Rate by Region (2023-2028)

Voice over Wi-Fi Industry Overview

The voice-over WiFi (VoWiFi) market is moving toward fragmentation as the competitive rivalry increases. Global players in the market are innovating new technologies to make them more helpful and efficient for consumers. Key players in the market are Alcatel-Lucent, Cisco Systems, Inc., and Oracle Corporation. Recent developments in the market are:

  •  In 12 states nationwide, Vodafone Idea (Vi) were to provide VoWi-Fi calling service. It is a crucial service, especially for improving consumers' coverage experiences. Many individuals utilize it inside their homes because they don't have adequate indoor mobile network coverage. Only 12 states, including Maharashtra and Goa, UP West, Kolkata, Rajasthan, Gujarat, Punjab, UP East, Delhi, the rest of Bengal, Mumbai, and Haryana, provide Vodafone Idea.

Voice over Wi-Fi Market Leaders

  1. Alcatel-Lucent

  2. Oracle Corporation

  3. Cisco Systems Inc.

  4. Ericsson AB

  5. Huawei Technologies Co. Ltd

*Disclaimer: Major Players sorted in no particular order

VoWiFi Market Concentration
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Voice over Wi-Fi Market News

  • October 2023 - Bharti Airtel, one of India’s leading telecommunications service providers, announced that it has partnered with Microsoft to provide Indian organizations calling services over Microsoft Teams through an integration with Airtel IQ. With Airtel IQ for Microsoft Teams, enterprises could enjoy greater flexibility in connecting with customers across the country over the fixed line through the internet.
  • February 2023 - Econet Wireless Zimbabwe has strengthened its partnership with Ericsson at Mobile World Congress 2023, Barcelona, Spain, as it prepares for 5G expansion by modernizing its Radio Access Network (RAN) and mobile Core network across Harare, Zimbabwe. The aim of the agreement with Econet also includes Ericsson’s cloud infrastructure solutions, the Circuit Switch Core modernization, and the introduction of IP Multimedia System (MS) for Voice over LTE (VoLTE) and Voice over WiFi (VoWiFi).

Voice over Wi-Fi Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Increasing Internet Penetration

      2. 4.3.2 Reduction of Indoor Coverage Problems

    4. 4.4 Market Restraints

      1. 4.4.1 Maintenance Problems Due to Carriers

    5. 4.5 Industry Value Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Voice Client

      1. 5.1.1 Integrated VoWiFi Client

      2. 5.1.2 Separate VoWiFi Client

      3. 5.1.3 Browser VoWiFi Client

    2. 5.2 Device Type

      1. 5.2.1 Smartphones

      2. 5.2.2 Tablets and Laptops

      3. 5.2.3 Other Device Types

    3. 5.3 Geography

      1. 5.3.1 North America

      2. 5.3.2 Europe

      3. 5.3.3 Asia-Pacific

      4. 5.3.4 Latin America

      5. 5.3.5 Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Alcatel-Lucent

      2. 6.1.2 Oracle Corporation

      3. 6.1.3 Cisco Systems Inc.

      4. 6.1.4 Ericsson AB

      5. 6.1.5 Huawei Technologies Co. Ltd.

      6. 6.1.6 Aptilo Networks

      7. 6.1.7 KT Corporation

      8. 6.1.8 Mitel Networks Corporation

      9. 6.1.9 Nokia Corporation

      10. 6.1.10 Ribbon Communications

    2. *List Not Exhaustive
  7. 7. INVESTMENT ANALYSIS

  8. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Voice over Wi-Fi Industry Segmentation

Voice over WiFi (VoWiFi) is a WiFi-based voice service. The VoWiFi market has the potential to transform the 4G voice business with various devices, such as smartphones, tablets, and laptops, and the telecom sector remains crucial for innovation and growth across various industries.

The Voice over WiFi (VoWiFi) market is segmented by voice client (integrated VoWiFi client, separate VoWiFi client, and browser-based VoWiFi client), device type (smartphones, tablets, and laptops), and geography.

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

Voice Client
Integrated VoWiFi Client
Separate VoWiFi Client
Browser VoWiFi Client
Device Type
Smartphones
Tablets and Laptops
Other Device Types
Geography
North America
Europe
Asia-Pacific
Latin America
Middle East and Africa
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Voice over Wi-Fi Market Research FAQs

The VoWiFi Market size is expected to reach USD 8.12 billion in 2024 and grow at a CAGR of greater than 18.06% to reach USD 18.63 billion by 2029.

In 2024, the VoWiFi Market size is expected to reach USD 8.12 billion.

Alcatel-Lucent, Oracle Corporation, Cisco Systems Inc., Ericsson AB and Huawei Technologies Co. Ltd are the major companies operating in the VoWiFi Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in VoWiFi Market.

In 2023, the VoWiFi Market size was estimated at USD 6.88 billion. The report covers the VoWiFi Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the VoWiFi Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Voice over Wi-Fi Industry Report

Statistics for the 2024 Voice over Wi-Fi market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Voice over Wi-Fi analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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VoWiFi Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)