Market Size of Vitamin Fortified and Mineral Enriched Food & Beverage Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 7.12 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Mineral Enriched Food Beverage Market Analysis
Global vitamin fortified and mineral enriched food & beverage market is projected to register a CAGR of 7.12% during the forecast period (2020-2025).
- Food fortification is attractive because it does not require the target groups to change their diet but can be implemented by the food industry and because it reaches large numbers of consumers through retail.
- Furthermore, The United Nations' Food and Agriculture Organization recommends that governments in countries with high malnutrition rates consider fortifying food with iodine, iron and vitamin A in particular and that they regulate fortification.
Mineral Enriched Food Beverage Industry Segmentation
Global vitamin fortified and mineral enriched food & beverage market segmented by Product Type, distribution channel, and geography. On the basis of product type, the market is segmented into Cereal based products, Dairy Products, Beverages, Infant Formulas, Others. On the basis of the distribution channels, the market is segmented into Supermarket/Hypermarket, Convenience Stores, Pharmacy/Drug Store, Online Retail Store, Others. On the basis of geography, the study provides an analysis of the vitamin fortified and mineral enriched food & beverage market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
| By Product Type | |
| Cereal based products | |
| Dairy Products | |
| Beverages | |
| Infant Formulas | |
| Others |
| Distribution Channel | |
| Supermarket/Hypermarket | |
| Convenience Stores | |
| Pharmacy/Drug Store | |
| Online Retail Store | |
| Others |
| Geography | |||||||||
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Vitamin Fortified and Mineral Enriched Food & Beverage Market Size Summary
The vitamin fortified and mineral enriched food and beverage market is experiencing significant growth, driven by increasing health consciousness among consumers and the rising popularity of fortified products. This market benefits from the convenience of food fortification, which allows the food industry to enhance nutritional value without requiring changes in consumer dietary habits. The global push for improved nutrition, particularly in regions with high malnutrition rates, is supported by recommendations from organizations like the United Nations' Food and Agriculture Organization. As consumers become more aware of the health benefits associated with fortified foods, the demand is particularly strong among health-conscious groups in developed countries, such as pregnant women, parents of infants, and the elderly. Meanwhile, in developing countries, rising disposable incomes are contributing to increased health awareness and demand for these products.
Regionally, North America and Europe lead the market due to a strong consumer interest in immunity-enhancing diets and a better understanding of their benefits. The Asia-Pacific region is the fastest-growing market, with countries like Japan and China innovating in product offerings and packaging to introduce fortified variants effectively. The market is characterized by intense competition, with numerous domestic and multinational companies vying for market share. Key players such as Abbott, Kellogg Company, Nestle, and Amway are focusing on new product launches with healthier and organic ingredients, alongside strategic activities like mergers, acquisitions, and partnerships to strengthen their market position.
Vitamin Fortified and Mineral Enriched Food & Beverage Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Cereal based products
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2.1.2 Dairy Products
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2.1.3 Beverages
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2.1.4 Infant Formulas
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2.1.5 Others
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2.2 Distribution Channel
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2.2.1 Supermarket/Hypermarket
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2.2.2 Convenience Stores
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2.2.3 Pharmacy/Drug Store
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2.2.4 Online Retail Store
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2.2.5 Others
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 United Kingdom
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2.3.2.2 Germany
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2.3.2.3 France
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2.3.2.4 Russia
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2.3.2.5 Italy
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2.3.2.6 Spain
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2.3.2.7 Rest of Europe
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2.3.3 Asia Pacific
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2.3.3.1 India
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2.3.3.2 China
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2.3.3.3 Japan
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East & Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle East & Africa
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Vitamin Fortified and Mineral Enriched Food & Beverage Market Size FAQs
What is the current Vitamin Fortified and Mineral Enriched Food & Beverage Market size?
The Vitamin Fortified and Mineral Enriched Food & Beverage Market is projected to register a CAGR of 7.12% during the forecast period (2024-2029)
Who are the key players in Vitamin Fortified and Mineral Enriched Food & Beverage Market?
Abbott, Kellogg Company, Nestle SA, PepsiCo, Inc. and Amway Corporation are the major companies operating in the Vitamin Fortified and Mineral Enriched Food & Beverage Market.
