VITAMIN E MARKET - GROWTH, TRENDS AND FORECAST (2019 - 2024)

The Vitamin E Market is Segmented by Product Type (Natural and Synthetic), Application (Functional Foods and Beverages, Pharmaceuticals and Dietary Supplements, Infant Nutrition, Pet Food and Animal Feed, and Cosmetics), and Geography.

Market Snapshot

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Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Asia

Largest Market:

Europe

CAGR%(2019-2024):

3.31%

Key Players:

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Market Overview

The vitamin E market is expected to register a CAGR of 3.31% during the forecast period (2019 - 2024).

  • By product type, the natural segment is anticipated to be the fastest growing, within the vitamin E market. This growth is driven by the tight supply of synthetic vitamin E, which, in turn, has caused a gradual increase in the pricing of synthetic vitamin E over the last few years. 
  • Moreover, rising demand for functional foods and beverages and dietary supplements derived from natural ingredients is further expected to fuel the market for natural vitamin E in the near future.
  • The major forms of natural vitamin E in alpha, beta, gamma, and delta forms are tocopherol and tocotrienol. Delta- and gamma-tocotrienols are the most active forms, and offer significant health benefits.

Scope of the Report

The vitamin E market is segmented by product type, into natural and synthetic. By Application, the market is segmented into functional foods and beverages, pharmaceuticals and dietary supplements, infant nutrition, pet food and animal feed, and cosmetics.

By Product Type
Natural
Synthetic
By Application
Functional Foods and Beverages
Pharmaceuticals and Dietary Supplements
Infant Nutrition
Pet Food and Animal Feed
Cosmetics
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Spain
Italy
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Increasing Demand for Vitamin E from the Cosmetic Industry

An increasing number of skin care products that are available in the market are relying on natural ingredients, including various vitamins and minerals, in order to offer various skin care benefits, like healthy and glowing skin. This has created an immense demand for vitamin E in cosmetic applications across various products, such as sun protection SPF forms, incorporating vitamin E and providing UVA and UVB protection. For example, in Turkey, Avon launched a facial care range based on SPF and vitamin E, in order to provide sun protection and anti-aging benefits. The range also incorporated several other minerals and vitamins to provide healthy skin. 

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Asia-Pacific is the Fastest Growing Market

The vitamins market in the Asia-Pacific region is witnessing a rapid change, as consumers are more aware about the health benefits of several vitamins. China is the largest producer of vitamin E across the Asia-Pacific region, and the country has expanded its vitamin E market during recent years, mainly due to its growing pharmaceutical and dietary supplement markets. 

Furthermore, in countries, such as India, despite an increase in awareness about the importance of vitamins, only 9% of the consumers are aware about the health benefits of vitamin E. Most individuals use vitamin E for common ailments, and are not aware about the other major benefits that it offers. In this regard, in 2018, Merck Consumer Health India, in partnership with leading doctors and Springer publications, launched a handbook on vitamin E, in order to educate the consumers regarding the importance of incorporating vitamin E in their diets. 

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Competitive Landscape

The vitamin E market is highly competitive, with the presence of various domestic and international players. Global companies, like Koninklijke DSM NV and BASF SE, are the leading players in the market, and have adopted competitive strategies to sustain their positions in the market. Koninklijke DSM NV, BASF SE, Zhejiang Medicine Co. Ltd, and Zhejiang NHU Company Ltd are the major players in the vitamin E market.

Major Players

  1. BASF SE
  2. Koninklijke DSM NV
  3. Zhejiang NHU Co. Ltd
  4. Zhejiang Medicine Co. Ltd
  5. Prinova Group LLC

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Natural

      2. 5.1.2 Synthetic

    2. 5.2 By Application

      1. 5.2.1 Functional Foods and Beverages

      2. 5.2.2 Pharmaceuticals and Dietary Supplements

      3. 5.2.3 Infant Nutrition

      4. 5.2.4 Pet Food and Animal Feed

      5. 5.2.5 Cosmetics

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Italy

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategies

    4. 6.4 Company Profiles

      1. 6.4.1 BASF SE

      2. 6.4.2 Koninklijke DSM NV

      3. 6.4.3 Zhejiang NHU Co. Ltd

      4. 6.4.4 Zhejiang Medicine Co. Ltd

      5. 6.4.5 Prinova Group LLC

      6. 6.4.6 Archer Daniels Midland Company

      7. 6.4.7 Jilin Beisha Pharmaceutical Co. Ltd

      8. 6.4.8 Aryan International

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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