Vitamin D Therapy Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Global Vitamin D Therapy Market is segmented by route of administration (oral and parenteral), purchasing patterns (prescription and over-the-counter), application (osteoporosis, muscle weakness, autoimmune disorders, and others), and geography (North America, Europe, Asia-pacific, Middle East and Africa and South America). The report offers the value in USD for the above segments.

Vitamin D Therapy Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Vitamin D Therapy Market Size

Vitamin D Therapy Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 7.00 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Vitamin D Therapy Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Vitamin D Therapy Market with other markets in Healthcare Industry

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Vitamin D Therapy Market Analysis

The Vitamin D Therapy Market is expected to register a CAGR of 7% during the forecast period.

The COVID-19 pandemic helped the vitamin D therapy market to expand more quickly. Vitamin D deficiency is associated with impaired immune response, which can lead to viral infection. Low vitamin D levels are associated with an increased risk of COVID-19 infection. Hence, vitamin D therapy products played a key role during the pandemic. For instance, as per the study report published by Scientific Reports in November 2022, the most significant reduction in COVID-19 infection was seen in veterans with vitamin D blood levels between 0 and 19 ng/ml after supplementation. Compared to White veterans, Black veterans experienced a more significant related COVID-19 risk decrease with supplementation. Hence, the demand for vitamin D therapy products increased during the pandemic, significantly impacting the market. However, as the COVID-19 cases were reduced, the demand for vitamin D therapeutics is unpredictable over the coming years.

The major factors attributing to the market's growth are the presence of a vast patient pool due to a lack of time with sedentary lifestyles and the rapid growth of the aging population. Also, an increased prevalence of malnutrition cases such as osteoporosis and rickets among all age groups in recent years has escalated awareness programs and healthcare expenditure by government authorities across the globe.

The high burden of vitamin D deficiency also impacts the market's growth. For instance, as per the study report published by Edizioni Minerva Medica in May 2022, in the general population of Canton Ticino, Switzerland, vitamin D deficiency was found to be 35.47%, with a significantly higher prevalence in men than in women. The percentage of vitamin deficiency in individuals aged 17 and older is approximately 35.03%; however, it is higher in children and teens aged 0 to 16 when it reaches a substantially higher 43.95%. This shows the high burden of vitamin D deficiency, which is expected to increase demand for vitamin D therapy products and drive the market over the study period.

Furthermore, new product approvals and launches increase the portfolios of the market products, which can drive the market to grow. For instance, in March 2021, DSM launched ampli-D (calcifediol (also known as calcidiol)), a 3 times faster-acting vitamin D supplement in Australia. Ampli-d is a faster and more effective way for Australian consumers to boost vitamin D levels in the body in days and weeks instead of months to support immune health. Thus, the new product approvals and launches are expected to significantly impact the market over the forecast period.

However, the growing consumption of fortified products in public is expected to hinder the market's growth over the forecast period.

Vitamin D Therapy Industry Overview

The Vitamin D therapy market is competitive and consists of several major players. Some prominent players currently dominating the market in terms of market share are acquiring the products, entering into partnerships with other companies to consolidate their market positions across the globe, and others are distributing products. Some companies currently dominating the market are Pfizer Inc, Abbott Laboratories, GSK plc, Biotics Research Corporation, and Ortho Molecular Products.

Vitamin D Therapy Market Leaders

  1. Biotics Research Corporation

  2. Abbott Laboratories

  3. Pfizer Inc

  4. GSK plc

  5. Ortho Molecular Products

  6. *Disclaimer: Major Players sorted in no particular order
Vitamin D Therapy Market Concentration
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Vitamin D Therapy Market News

  • April 2023: Cooper University Health Care researchers found that Vitamin D supplements may reduce the incidence of Influenza-like illness.
  • August 2022: Arbro Pharmaceuticals launched Vkap-D3, a plant-based capsule for treating Vitamin D Deficiency in India. Vkap-D3 contains Vitamin D3 60,000 IU in a unique liquid-filled hard vegetarian capsule shell made of HPMC (having plant-based origin) to help treat Vitamin D deficiency.

Vitamin D Therapy Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Huge Patient Pool with Sedentary Lifestyle and Rapidly Growing Aging Population
    • 4.2.2 Rise in Awareness About Vitamin D Deficiency by the Government and Manufacturers
  • 4.3 Market Restraints
    • 4.3.1 Growing Consumption of Fortified Products
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Buyers/Consumers
    • 4.4.2 Bargaining Power of Suppliers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size by Value - USD)

  • 5.1 By Route of Administration
    • 5.1.1 Oral
    • 5.1.2 Parenteral
  • 5.2 By Purchasing Patterns
    • 5.2.1 Prescription
    • 5.2.2 Over-The-Counter
  • 5.3 By Application
    • 5.3.1 Osteoporosis
    • 5.3.2 Muscle Weakness
    • 5.3.3 Autoimmune Disorders
    • 5.3.4 Other Applications
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 France
    • 5.4.2.4 Italy
    • 5.4.2.5 Spain
    • 5.4.2.6 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 South Korea
    • 5.4.3.6 Rest of Asia-Pacific
    • 5.4.4 Middle East and Africa
    • 5.4.4.1 GCC
    • 5.4.4.2 South Africa
    • 5.4.4.3 Rest of Middle East and Africa
    • 5.4.5 South America
    • 5.4.5.1 Brazil
    • 5.4.5.2 Argentina
    • 5.4.5.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Ortho Molecular Products
    • 6.1.2 Biotics Research Corporation
    • 6.1.3 GSK plc
    • 6.1.4 Abbott Laboratories
    • 6.1.5 Pfizer Inc.
    • 6.1.6 Atrium Innovations
    • 6.1.7 Merck & Co Inc.
    • 6.1.8 Cadila Healthcare Ltd.
    • 6.1.9 Alkem Laboratories Ltd
    • 6.1.10 Torrent Pharmaceuticals Ltd.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
**Competitive Landscape covers- Business Overview, Financials, Products and Strategies, and Recent Developments
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Vitamin D Therapy Industry Segmentation

As per the report's scope, Vitamin D deficiency can lead to a loss of bone density, contributing to osteoporosis and fractures (broken bones). Among the vitamin D compounds, Vitamin D2 /ergocalciferol and vitamin D3 /cholecalciferol are essential for humans. The Vitamin D Therapy Market is Segmented by Route of Administration (Oral and Parenteral), Purchasing Patterns (Prescription and Over-The-Counter), Application (Osteoporosis, Muscle Weakness, Autoimmune Disorders, and Other Applications), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa and South America). The market report also covers the estimated market sizes and trends for 17 countries across major regions globally. The report offers the value in USD for the above segments.

By Route of Administration Oral
Parenteral
By Purchasing Patterns Prescription
Over-The-Counter
By Application Osteoporosis
Muscle Weakness
Autoimmune Disorders
Other Applications
Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
South America Brazil
Argentina
Rest of South America
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Vitamin D Therapy Market Research FAQs

What is the current Vitamin D Therapy Market size?

The Vitamin D Therapy Market is projected to register a CAGR of 7% during the forecast period (2025-2030)

Who are the key players in Vitamin D Therapy Market?

Biotics Research Corporation, Abbott Laboratories, Pfizer Inc, GSK plc and Ortho Molecular Products are the major companies operating in the Vitamin D Therapy Market.

Which is the fastest growing region in Vitamin D Therapy Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Vitamin D Therapy Market?

In 2025, the North America accounts for the largest market share in Vitamin D Therapy Market.

What years does this Vitamin D Therapy Market cover?

The report covers the Vitamin D Therapy Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Vitamin D Therapy Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Vitamin D Therapy Industry Report

Statistics for the 2025 Vitamin D Therapy market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Vitamin D Therapy analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Vitamin D Therapy Market Report Snapshots