Vitamin D Testing Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Vitamin D Testing Market is Segmented by Test Type (25-Hydroxy Vitamin D Test and 1,25 Dihydroxy Vitamin D Test), by End User (Hospitals & Clinics, Diagnostics Laboratories, and Others), and by Geography (North America, Europe, Asia-Pacific, Middle East, and Africa, and South America). The report offers the value (USD million) for the above segments.

Vitamin D Testing Market Size

Compare market size and growth of Vitamin D Testing Market with other markets in Healthcare Industry

Vitamin D Testing Market Analysis

The Vitamin D Testing Market is expected to register a CAGR of 5.1% during the forecast period.

North America is Anticipated to Dominate the Vitamin D Testing Market

North America is expected to dominate the market owing to primary factors, including the rising prevalence of vitamin D deficiency and the rising number of product approvals for vitamin D test kits by the U.S. FDA in the United States. For instance, according to data published by Cleveland Clinic in August 2022, an estimated 35% of adults in the United States suffer from vitamin D deficiency. This augments the demand and adoption of diagnostic kits in this region and alternatively fuels regional growth during the study period.


Additionally, to increase awareness of the nutritional value of vitamin D, several organizations are organizing awareness campaigns in the United States. For instance, in August 2020, the Organic & Natural Health Association initiated an educational campaign to enlighten the health benefits of vitamin D. This increased the demand and adoption of vitamin D testing among the general population and subsequently supported the growth of the market in this region.

Apart from that, the availability of favorable reimbursement policies for certain vitamin D tests and increasing awareness among the general population on vitamin D tests is poised to increase the adoption of vitamin D tests in a large proportion. According to UnitedHealthcare Medicare Advantage Policy Guideline in April 2022, it was stated that if the vitamin D level is less than 20 ng/dl or greater than 60 ng/dl, a certain amount of the expense will be reimbursed in the United States.


Therefore, owing to the above-mentioned factors, the North America region is anticipated to lead the regional share during the forecast period.

Vitamin D Testing Industry Overview

The Vitamin D Testing Market is consolidated in nature due to the presence of a few major players dominating the market shares. The competitive landscape includes an analysis of a few international and local companies that hold market shares and are well known. include F. Hoffmann-La Roche Ltd, DiaSorin S.p.A., Abbott, bioMérieux SA, Siemens Healthcare GmbH, Beckman Coulter, Inc., Quest Diagnostics Incorporated, Quidel Corporation, Thermo Fisher Scientific Inc., Tosoh Bioscience, Inc., Qualigen Therapeutics Inc., among others.

Vitamin D Testing Market Leaders

  1. F. Hoffmann-La Roche Ltd.

  2. DiaSorin S.p.A.

  3. Abbott

  4. Siemens Healthcare GmbH

  5. Thermo Fisher Scientific Inc.

  6. *Disclaimer: Major Players sorted in no particular order
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Vitamin D Testing Market News

  •  April 2022: Empower Clinics Inc., introduced the Vitamin D Rapid Testing Kit under the Medisure brand to cater to the rising demand for vitamin D tests in Canada.
  •  November 2020: OmegaQuant introduced a Vitamin D Test with sample collection kits in the U.S. that assist the patient to test the vitamin level at home.

Vitamin D Testing Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Prevalence of Vitamin D Deficiency Diseases
    • 4.2.2 Technological Advancement in the Vitamin D Testing Devices
    • 4.2.3 Rising Awareness by the For Profit and Non-Profit Organisation for Vitamind D Deficiency
  • 4.3 Market Restraints
    • 4.3.1 High Cost Associated with Vitamin D Testing
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size by Value - USD million)

  • 5.1 By Test Type
    • 5.1.1 25-Hydroxy Vitamin D Test
    • 5.1.2 1,25 Dihydroxy Vitamin D Test
  • 5.2 By End-User
    • 5.2.1 Hospitals & Clinics
    • 5.2.2 Diagnostics Labs
    • 5.2.3 Other End-Users
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Italy
    • 5.3.2.5 Spain
    • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 South Korea
    • 5.3.3.6 Rest of Asia-Pacific
    • 5.3.4 Middle-East and Africa
    • 5.3.4.1 GCC
    • 5.3.4.2 South Africa
    • 5.3.4.3 Rest of Middle East and Africa
    • 5.3.5 South America
    • 5.3.5.1 Brazil
    • 5.3.5.2 Argentina
    • 5.3.5.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 F. Hoffmann-La Roche Ltd.
    • 6.1.2 bioMérieux SA
    • 6.1.3 Beckman Coulter, Inc.
    • 6.1.4 DiaSorin S.p.A.
    • 6.1.5 Siemens Healthcare GmbH
    • 6.1.6 Quest Diagnostics Incorporated
    • 6.1.7 Abbott
    • 6.1.8 Quidel Corporation
    • 6.1.9 Thermo Fisher Scientific Inc.
    • 6.1.10 Tosoh Bioscience, Inc.
    • 6.1.11 QUALIGEN THERAPEUTICS, INC.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments
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Vitamin D Testing Industry Segmentation

As per the scope of the report, the Vitamin D Test assists in detecting the vitamin D level in the human body.

The Vitamin D Testing Market is segmented by Test Type (25-Hydroxy Vitamin D Test, and 1,25 Dihydroxy Vitamin D Test), End-User (Hospitals & Clinics, Diagnostics Labs, and Others), and Geography (North America, Europe, Asia-Pacific, Middle East, and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions, worldwide. The report offers the value (USD million) for the above segments.

By Test Type 25-Hydroxy Vitamin D Test
1,25 Dihydroxy Vitamin D Test
By End-User Hospitals & Clinics
Diagnostics Labs
Other End-Users
Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle-East and Africa GCC
South Africa
Rest of Middle East and Africa
South America Brazil
Argentina
Rest of South America
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Vitamin D Testing Market Research FAQs

What is the current Vitamin D Testing Market size?

The Vitamin D Testing Market is projected to register a CAGR of 5.1% during the forecast period (2025-2030)

Who are the key players in Vitamin D Testing Market?

F. Hoffmann-La Roche Ltd., DiaSorin S.p.A., Abbott, Siemens Healthcare GmbH and Thermo Fisher Scientific Inc. are the major companies operating in the Vitamin D Testing Market.

Which is the fastest growing region in Vitamin D Testing Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Vitamin D Testing Market?

In 2025, the North America accounts for the largest market share in Vitamin D Testing Market.

What years does this Vitamin D Testing Market cover?

The report covers the Vitamin D Testing Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Vitamin D Testing Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

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Vitamin D Testing Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)