Vitamin D Testing Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Vitamin D Testing Market Analysis

The Vitamin D Testing Market is expected to register a CAGR of 5.1% over the forecast period.
The COVID-19 pandemicmoderately impacted the Vitamin D Testing Market in 2020. Stringent lockdown scenarios at home restrictions, postponement of elective procedures, and other restrictions implied by the government during the pandemic resulted in difficulties while accessing healthcare facilities. This subsequently delayed the routing testing procedures, including the vitamin D test. For instance, in a study, 'The Impact of COVID-19 on Laboratory Test Utilization at a Pediatric Medical Center', published by the National Center for Biotechnology Information (NCBI) in September 2022, it was reported that an estimated 84% decrease in lab tests was observed during the pandemic. This was primarily owing to a surge in the lab test volume for the SARS-COV-2 virus, which dramatically offset the diagnostic testing volume for other indications, including the test for vitamin D level.
However, the increasing prevalence of several vitamin D deficiency-associated diseases such as osteoporosis, hair loss, excessive fatigue, and others are augmenting the demand for diagnostic testing of vitamin D. For instance, according to an article published by Informa UK Limited in January 2022, it was reported that globally 8.9 million fractures were reported in each year due to osteoporosis. Also, according to a study published by Harley Street Hair Transplant Clinics in November 2022, it was reported that 15.4 million people in the United Kingdom are suffering from hair loss. These associated disorders are increasing the demand to detect vitamin D levels in the body. This, in turn, is increasing the demand for several vitamin D testing kits globally and fostering the market's growth.
Along with this, the introduction of advanced products for rapid testing and the adoption of several growth strategies adopted by the key players are rising the adoption rate of vitamin D test kits among the common people. For instance, in November 2022, 2San introduced vitamin D rapid test kits for home testing, which offer results within 10 minutes. 2San is one of the leading global manufacturers and distributors of best-in-class medical devices, kits, and infection control systems across the globe. The company has a robust supply chain network in the United Kingdom, Australia, the United States, Canada, and others. Also, in January 2022, MediSure Canada, a subsidiary of Empower Clinics Inc., a telemedicine and medical device company, received the commercialization right from Health Canada for Medisure Vitamin D Rapid Test. This helped the company to cater to the rising demand for vitamin D rapid test kits during the study period. This is augmenting the preference for home test kits and subsequently resulting in the higher adoption of vitamin D tests.
Along with this, rising initiatives for awareness of vitamin D deficiency by the government and private organization is increasing the knowledge of the nutritious value of vitamin D among common people, which in turn increase the rate of vitamin D testing procedures. For instance, in January 2022, Horlicks Women's Plus partnered with Apollo Clinic to improve bone health awareness among women. In this awareness campaign, they offered free vitamin D tests for women of age group 30 years across Apollo clinics in Chennai, India. Also, the government of England arranged a conference in May 2022 to seek views on improving vitamin D levels among the England population. The main objective of this conference call was to improve population awareness of vitamin D, improving vitamin D levels through diet and dietary supplements. This is alternatively surging the demand and adoption of vitamin D tests among the general population and resulting in the market's overall growth.
Therefore, the aforementioned factors have been instrumental in the substantial growth of the market during the study period. However, certain distinct advantages, including false detection of vitamin D level in the body due to lack of validation of the testing kits, is anticipated to hinder the market growth.

Vitamin D Testing Market Trends

This section covers the major market trends shaping the Vitamin D Testing Market according to our research experts:

25-Hydroxy Vitamin D Test is Anticipated to Dominate the Market During the Study Period

Vitamin D Testing Industry Segmentation

As per the scope of the report, the Vitamin D Test assists in detecting the vitamin D level in the human body.

The Vitamin D Testing Market is segmented by Test Type (25-Hydroxy Vitamin D Test, and 1,25 Dihydroxy Vitamin D Test), End-User (Hospitals & Clinics, Diagnostics Labs, and Others), and Geography (North America, Europe, Asia-Pacific, Middle East, and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions, worldwide. The report offers the value (USD million) for the above segments.