| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 6.91 Billion |
| Market Size (2030) | USD 12.62 Billion |
| CAGR (2025 - 2030) | 12.79 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Vision Positioning System Market Analysis
The Vision Positioning System Market size is estimated at USD 6.91 billion in 2025, and is expected to reach USD 12.62 billion by 2030, at a CAGR of 12.79% during the forecast period (2025-2030).
- The Visual Positioning System (VPS) market is experiencing significant growth and transformation, driven by various technological advancements and increasing demand across multiple sectors. VPS is pivotal in smart city initiatives, enhancing navigation for urban services like traffic management, public safety, and environmental monitoring, underscoring a broader trend towards urban innovation.
- Tech giants, including Google, have woven VPS into their mapping services, boosting user experience with precise location-based offerings. With advancements in machine learning, the accuracy and efficiency of VPS in visual data processing are set to soar.
- Niantic's Lightship, a prominent VPS application, fuels location-based AR experiences. Boasting centimeter-level precision, it enables users to pinpoint their position and orientation. In geo-caching, for instance, players can discover virtual items in real-world spots, with Lightship ensuring these items stay fixed during AR interactions, deepening user immersion.
- VPS empowers drones and aerial platforms to navigate in areas where GPS signals are unreliable or absent. For example, Draganfly’s Commander 3XL drone, enhanced by VPS, adeptly navigates using visual data.
- The initial investment required for VPS technology can be substantial. This includes costs for advanced sensors, cameras, processing units, and necessary infrastructure. The complexity of integrating these systems into existing operations further escalates expenses. This might hinder the market growth.
Vision Positioning System Market Trends
Automotive to Hold Significant Market Demand
- In the automotive sector, Visual Positioning System (VPS) technology is gaining traction, especially in bolstering vehicle navigation and automation. By harnessing computer vision and machine learning algorithms, VPS analyzes visual data from cameras and sensors to pinpoint the position and orientation of devices.
- According to Scotiabank, global car sales reached approximately 77 million in 2024, a rise from about 75.3 million in 2023, suggesting a buoyant market. The integration of VPS into autonomous vehicles marks a pivotal leap in navigation tech. Companies such as Immersal are forging partnerships to bolster VPS capabilities in smart mobility, signaling a shift towards more cohesive and efficient urban transport.
- VPS can seamlessly merge with augmented reality, offering real-time navigation cues to drivers by superimposing directions onto their road view. Moreover, by heightening environmental awareness, VPS bolsters vehicle safety features, warning drivers of potential hazards through visual data analysis.
- Mistral Solutions stands out with its autonomous navigation system crafted for a defense lab. This system, melding GPS, LiDAR, and camera sensors, empowers the vehicle with a nuanced environmental perception. Coupled with advanced computing, it adeptly runs intricate visual algorithms, ensuring heightened situational awareness and efficiency, even in demanding conditions.
- Companies like Navigine are pioneering automotive navigation software that leverages VPS for precise positioning, even in GNSS-challenged zones like tunnels or bustling city centers. By fusing data from inertial sensors and onboard systems, they guarantee dependable vehicle tracking.
- In conclusion, Visual Positioning Systems are set to revolutionize the automotive landscape, refining navigation precision, bolstering safety, and aiding the evolution of smarter urban settings.
Understand The Key Trends Shaping This Market
Download PDF
North America is Expected to Hold a Major Share of the Market
- North America is witnessing a surge in the Visual Positioning System (VPS) market, fueled by technological advancements and rising demand across multiple sectors.
- Autonomous vehicles are propelling the growth of the VPS market. Scotiabank forecasts that the number of autonomous vehicles on U.S. roads will jump from about 3.5 million in 2025 to 4.5 million by 2030, underscoring their reliance on VPS technology for navigation and safety.
- Google has integrated VPS technology into its Maps app, enabling users to navigate with augmented reality overlays that offer real-time directions based on camera views, greatly enhancing the navigational experience.
- Toronto is channeling investments into smart technologies leveraging VPS for improved traffic management and urban mobility, mirroring a global shift towards smarter cities. Canadian tech firms are delving into the fusion of VPS and AR technologies, aiming to craft immersive experiences beneficial for tourism, retail, and education.
- Canadian universities are actively researching VPS to boost mobile robot localization. One notable study introduced a precision visual positioning method, merging visual sensors with inertial measurement units (IMUs) for heightened accuracy.
- The Visual Positioning System stands as a pivotal evolution in location-based technology, especially in North America. Its wide-ranging applications, from retail and real estate to transportation and smart city projects, hint at a transformative impact on business operations and individual interactions with their surroundings.
Get Analysis on Important Geographic Markets
Download PDF
Vision Positioning System Industry Overview
The Visual Positioning System (VPS) Market is highly competitive and fragmented, primarily driven by the presence of major players. These key players employ strategies such as mergers, acquisitions, and product innovations to maintain a competitive edge and broaden their global footprint. Key player include DJI Technology Co., Ltd., Sick AG, Cognex Corporation, and others.
The Visual Positioning System represents a transformative approach to location-based services, significantly enhancing navigation accuracy across various applications. With robust growth projections and diverse applications, VPS is poised to play a critical role in the future of technology-driven environments, particularly as urbanization and automation continue to advance.
Vision Positioning System Market Leaders
-
DJI Technology Co., Ltd.
-
Sick AG
-
Cognex Corporation
-
Omron Corporation
-
ABB Ltd.
- *Disclaimer: Major Players sorted in no particular order
Need More Details on Market Players and Competiters?
Download PDF
Vision Positioning System Market News
- October 2024: Niantic, a provider of augmented reality (AR) technologies and the creator of the AR mobile game Pokémon GO, has recently announced that Niantic VPS for Web is now fully integrated into Niantic Studio, giving developers a new way to build, test, and deploy location-based WebAR experiences.
- June 2024: A research group at Osaka University has developed an innovative positioning system by correctly aligning the coordinates of the real and virtual worlds without the need to define routes in advance. This is achieved by integrating two vision-based self-location estimation methods: visual positioning systems (VPS) and natural feature-based tracking.
Vision Positioning System Industry Segmentation
A Visual Positioning System (VPS) is an advanced technology that utilizes computer vision and machine learning algorithms to determine the precise location and orientation of a device or vehicle in the physical world .
The vision positioning system market is segmented by component (sensors, cameras, other components), by current (AC, DC), by location (indoor, outdoor), by platform (unmanned aerial vehicles, automated guided vehicles, industrial robots, other platforms), by end-user (retail, industrial, defense, transportation & logistics, healthcare, automotive, other end-users), by geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Component | Sensors |
| Cameras | |
| Other Components | |
| By Location | Indoor |
| Outdoor | |
| By Platform | Unmanned Aerial Vehicles |
| Automated Guided Vehicles | |
| Industrial Robots | |
| Other Platforms | |
| By End-user | Retail |
| Industrial | |
| Defense | |
| Transportation & Logistics | |
| Healthcare | |
| Other End-users | |
| By Geography*** | North America |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
Need A Different Region or Segment?
Customize Now
Vision Positioning System Market Research FAQs
How big is the Vision Positioning System Market?
The Vision Positioning System Market size is expected to reach USD 6.91 billion in 2025 and grow at a CAGR of 12.79% to reach USD 12.62 billion by 2030.
What is the current Vision Positioning System Market size?
In 2025, the Vision Positioning System Market size is expected to reach USD 6.91 billion.
Who are the key players in Vision Positioning System Market?
DJI Technology Co., Ltd., Sick AG, Cognex Corporation, Omron Corporation and ABB Ltd. are the major companies operating in the Vision Positioning System Market.
Which is the fastest growing region in Vision Positioning System Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Vision Positioning System Market?
In 2025, the North America accounts for the largest market share in Vision Positioning System Market.
What years does this Vision Positioning System Market cover, and what was the market size in 2024?
In 2024, the Vision Positioning System Market size was estimated at USD 6.03 billion. The report covers the Vision Positioning System Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Vision Positioning System Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Vision Positioning System Industry Report
Statistics for the 2025 Vision Positioning System market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Vision Positioning System analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
