Market Trends of Vinegar Industry
This section covers the major market trends shaping the Vinegar Market according to our research experts:
Increased Benefits and Launches Of Vinegar Is Boosting Its Sales
Vinegar is widely used in various food preparations in households. It is used for baking and also acts as an effective preservative to preserve food majorly pickles for a longer period of time. Acetic acid is used as a sour agent added in vinegar, pickled vegetables, and sauce, and as a raw material for spice. It is an element used in sauces such as mustard sauce, ketchup, and mayonnaise. Vinegar is seldom used as a seasoning while making chutneys. Apple cider vinegar is a common ingredient in food dressings, flavorings, and preservatives. It is also becoming popular as a home remedy for a number of health issues. Moreover, apple cider vinegar boosts immunity power & metabolism, helps in weight loss, and others. Many manufacturers from nutraceuticals are launching apple cider vinegar as a wellness drink and supplement in the market which is boosting the growth of the overall market. For instance, in January 2022, Bragg Live Food Products Inc. launched a new supplement called Bragg True Energy Apple Cider Vinegar. The company claimed that this provides users with their daily dose of energy minus the downsides of caffeine. Similarly, in November 2021, MyFitness, a startup based in Dadra and Nagar Haveli, India, launched Suprfit brand that offers effervescent tablets and apple cider vinegar.
Moreover, the availability of a number of vinegar flavors such as apple, raspberry, lemon, herbs, and others are encouraging consumers to take the product into account, in order to create exotic flavors and tastes in food items. Along with, taste enhancement several health benefits offered by vinegar are a crucial reason for its wide adoption. Furthermore, the multifunctional properties of vinegar are creating a lot more opportunities for the players to launch more functional products.
Europe holds the largest share
Vinegar is an important part of European culinary tradition. Specifically, Italian ancestors exploited all its virtues as food, drink, aroma, antiseptic, and sanitizer and they also invented balsamic vinegar. Italy is the most significant market for vinegar use and also export in Europe. The country is also its leading exporter. Italy exports almost twice its quantities as compared to other major exporters like Germany, Spain, and France. The export values of Italian types are also substantially higher than those of Spanish or German types. According to OECD, in 2020, Italy exported Vinegar worth USD 331 million, making it the 1st largest exporter of Vinegar in the world. In the same year, vinegar was the 276th most exported product in Italy. Additionally, owing to its heavy consumption of vinegar either directly or by adding to salads and vegetables, balsamic vinegar, which was invented in Modena, Italy, is the most common product type accounting for high consumption in this region. Balsamic vinegar is a slightly sweet, dark, richly flavored vinegar used to enhance salad dressings, marinades, and sauces. It has a wide range of applications as it can also be used in gravies and cooked meats to add flavor and aroma, season salad greens, strawberries, peaches and melons, desserts, risotto, roasted vegetables, drinks, and braised meats. This wide range of uses in baking, cooking, and other household chores is driving the sales of vinegar in this region and is expected to boost the sales of the market during the forecast period.
