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Vietnam Pet Food Market Size

The Vietnam pet food market is experiencing significant growth, driven by the increasing adoption of commercial pet food products and a rising pet population, particularly among younger adults. This demographic shift is contributing to a larger market size, as more pet owners transition from homemade to commercial food options, spurred by higher disposable incomes. Dogs currently dominate the market share due to their prevalence and higher food consumption, while cats represent the fastest-growing segment. The market's expansion is further supported by Vietnam's growing share in the Asia-Pacific region, as the country continues to develop its pet food industry.

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Market Size of vietnam pet food Industry

Vietnam Pet Food Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 141.88 Million
svg icon Market Size (2029) USD 222.36 Million
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 9.40 %
svg icon Fastest Growing by Pets Cats
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Vietnam Pet Food Market Analysis

The Vietnam Pet Food Market size is estimated at USD 141.88 million in 2024, and is expected to reach USD 222.36 million by 2029, growing at a CAGR of 9.40% during the forecast period (2024-2029).

141.88 Million

Market Size in 2024 (USD)

222.36 Million

Market Size in 2029 (USD)

13.06 %

CAGR (2017-2023)

9.40 %

CAGR (2024-2029)

Largest Market by Product

47.98 %

value share, Food, 2022

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Due to the increasing pet population and the growing demand for high-quality and nutritious dry and wet pet foods to support their pets' health, food products occupy a major share.

Largest Market by Animal

62.99 %

value share, Dogs, 2022

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The higher population of dogs and the increased demand for dry pet food, dog treats, and veterinary diets in the country have primarily contributed to the segment's growth.

Fastest-growing Market by Product

12.66 %

Projected CAGR, Pet Nutraceuticals/Supplements, 2023-2029

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The increasing preference of pet owners for preventive healthcare and the rising demand for vitamins, minerals, and probiotics for their pets are driving nutraceutical usage.

Fastest-growing Market by Animal

10.71 %

Projected CAGR, Cats, 2023-2029

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The increasing cat ownership rates resulted in strong consumer demand for commercial and high-quality cat food products in the country, enhancing the segment’s growth.

Leading Market Player

17.42 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the market leader due to its extensive product innovations in the country, and it has launched products under its Pet Food and Veterinary Diet segments.

Dogs dominated the Vietnamese pet food market due to their larger population and higher per capita consumption compared to other pets

  • Vietnam is home to one of the fastest-growing pet food industries, and the significant presence of younger adults and teenagers as pet parents in the country is also one of several unique factors driving the country's pet food market. In 2022, the Vietnamese pet food market accounted for 0.4% of the Asia-Pacific pet food market, but the country's share is anticipated to grow faster in the coming years as younger adults become salaried. This is projected to increase the demand for high-quality pet food products in the country over the coming years.
  • During the historical period, the pet food market in the country increased by 81% between 2017 and 2021. The growth in the market during the period was because of the increasing usage of commercial pet food products and the rising pet population in the country.
  • Dogs comprise the major pet segment in the Vietnamese pet food market, with its share amounting to USD 76.4 million in 2022. The higher share of these pets was because of their larger population among all pets and comparatively higher consumption of pet food. Dogs accounted for 45.1% of the pet population in the country in 2022.
  • Cats and other animals occupied the major share of the Vietnamese pet food market after dogs, with shares of 38% and 16.9%, respectively, in 2022. However, cats comprise the fastest-growing pet segment in the market, expected to register a CAGR of 10.7% during the forecast period, with increasing disposable incomes of pet owners driving the shift from homemade foods to commercial foods.
  • The increasing usage of commercial pet food products and growing pet adoption among younger adults are estimated to drive the pet food market in the country during the forecast period.
Vietnam Pet Food Market

Vietnam Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • Vietnam is home to one of the fastest-growing pet food industries, and the significant presence of younger adults and teenagers as pet parents in the country is also one of several unique factors driving the country's pet food market. In 2022, the Vietnamese pet food market accounted for 0.4% of the Asia-Pacific pet food market, but the country's share is anticipated to grow faster in the coming years as younger adults become salaried. This is projected to increase the demand for high-quality pet food products in the country over the coming years.
  • During the historical period, the pet food market in the country increased by 81% between 2017 and 2021. The growth in the market during the period was because of the increasing usage of commercial pet food products and the rising pet population in the country.
  • Dogs comprise the major pet segment in the Vietnamese pet food market, with its share amounting to USD 76.4 million in 2022. The higher share of these pets was because of their larger population among all pets and comparatively higher consumption of pet food. Dogs accounted for 45.1% of the pet population in the country in 2022.
  • Cats and other animals occupied the major share of the Vietnamese pet food market after dogs, with shares of 38% and 16.9%, respectively, in 2022. However, cats comprise the fastest-growing pet segment in the market, expected to register a CAGR of 10.7% during the forecast period, with increasing disposable incomes of pet owners driving the shift from homemade foods to commercial foods.
  • The increasing usage of commercial pet food products and growing pet adoption among younger adults are estimated to drive the pet food market in the country during the forecast period.
Pet Food Product
Food
By Sub Product
Dry Pet Food
By Sub Dry Pet Food
Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements
By Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats
By Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets
By Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Vietnam Pet Food Market Size Summary

The Vietnam pet food market is experiencing rapid growth, driven by a burgeoning pet ownership trend among younger adults and teenagers. This demographic shift is contributing to an increased demand for high-quality commercial pet food products, as more pet owners transition from homemade to store-bought options. Dogs dominate the pet food segment due to their larger population and higher consumption rates, while cats are emerging as the fastest-growing segment, spurred by rising disposable incomes and changing ownership preferences. The cultural significance of cats in Vietnam, coupled with government and NGO efforts to combat the illegal cat meat trade, is further bolstering cat adoption and ownership. The market's expansion is also supported by the growing middle class and the increasing popularity of pet cats, which are seen as symbols of good fortune.

The market landscape is moderately consolidated, with major players like ADM, Charoen Pokphand Group, DoggyMan H. A. Co., Ltd., Mars Incorporated, and Nestle (Purina) holding significant shares. Pet expenditure is on the rise, driven by higher prices of pet food products and a preference for customized diets, particularly for dogs, which require specialized nutrition due to health concerns. While mid-priced pet food remains the preferred choice among Vietnamese pet parents, there is a notable shift towards online retail channels, reflecting changing consumer purchasing behaviors. The market is poised for continued growth, supported by increasing awareness of pet health and the availability of diverse pet food options through both traditional and digital retail platforms.

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Vietnam Pet Food Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Pet Food Product

      1. 1.1.1 Food

        1. 1.1.1.1 By Sub Product

          1. 1.1.1.1.1 Dry Pet Food

            1. 1.1.1.1.1.1 By Sub Dry Pet Food

              1. 1.1.1.1.1.1.1 Kibbles

              2. 1.1.1.1.1.1.2 Other Dry Pet Food

          2. 1.1.1.1.2 Wet Pet Food

      2. 1.1.2 Pet Nutraceuticals/Supplements

        1. 1.1.2.1 By Sub Product

          1. 1.1.2.1.1 Milk Bioactives

          2. 1.1.2.1.2 Omega-3 Fatty Acids

          3. 1.1.2.1.3 Probiotics

          4. 1.1.2.1.4 Proteins and Peptides

          5. 1.1.2.1.5 Vitamins and Minerals

          6. 1.1.2.1.6 Other Nutraceuticals

      3. 1.1.3 Pet Treats

        1. 1.1.3.1 By Sub Product

          1. 1.1.3.1.1 Crunchy Treats

          2. 1.1.3.1.2 Dental Treats

          3. 1.1.3.1.3 Freeze-dried and Jerky Treats

          4. 1.1.3.1.4 Soft & Chewy Treats

          5. 1.1.3.1.5 Other Treats

      4. 1.1.4 Pet Veterinary Diets

        1. 1.1.4.1 By Sub Product

          1. 1.1.4.1.1 Diabetes

          2. 1.1.4.1.2 Digestive Sensitivity

          3. 1.1.4.1.3 Oral Care Diets

          4. 1.1.4.1.4 Renal

          5. 1.1.4.1.5 Urinary tract disease

          6. 1.1.4.1.6 Other Veterinary Diets

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

Vietnam Pet Food Market Size FAQs

The Vietnam Pet Food Market size is expected to reach USD 141.88 million in 2024 and grow at a CAGR of 9.40% to reach USD 222.36 million by 2029.

In 2024, the Vietnam Pet Food Market size is expected to reach USD 141.88 million.

Vietnam Pet Food Market Report Snapshots

Vietnam Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029