Vietnam Paper Packaging Market Size (2024 - 2029)

The Vietnam paper packaging market is poised for significant growth, driven by the country's stable economic conditions and high urbanization rate, which are expected to boost the demand for paper packaging formats. As Vietnam's domestic purchasing power rises, the packaging industry is expanding, attracting international investment, particularly from Southeast Asian countries. The market's expansion is further supported by free trade agreements that facilitate exports to tax-incentive markets. Despite challenges such as limited local forest resources for paper production, which necessitates importing raw materials and impacts competitiveness, the demand for paper packaging continues to grow, particularly in sectors like food and beverage, personal care, and healthcare.

Market Size of Vietnam Paper Packaging Industry

Vietnam Paper Packaging Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 2.60 Billion
Market Size (2029) USD 4.14 Billion
CAGR (2024 - 2029) 9.73 %
Market Concentration Medium

Major Players

Vietnam Paper Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order

Vietnam Paper Packaging Market Analysis

The Vietnam Paper Packaging Market size is estimated at USD 2.60 billion in 2024, and is expected to reach USD 4.14 billion by 2029, growing at a CAGR of 9.73% during the forecast period (2024-2029).

The paper packaging market in Vietnam is expected to expand significantly during the forecast period, with several companies expecting sales growth in the coming years. The country's stable economic situation and high urbanization rate are expected to drive the use of paper packaging formats.

  • Vietnam is a country that is ready to produce for various industries worldwide and has a rapidly increasing domestic purchasing power. This reflects the growth of the packaging industry and is in line with the country's economic conditions. 
  • There are manufacturers of packaging products from different nations. Many are interested in investing in Southeast Asia, with Vietnam as the destination. Thai manufacturers foresee the opportunity to invest in this industry. For instance, ProPak Vietnam 2023 attracted 400 exhibitors from more than 30 countries and territories, including the United States, United Kingdom, France, Germany, Italy, Denmark, Poland, the Netherlands, Australia, Austria, Belgium, Japan, South Korea, Singapore, mainland China, and Taiwan. It showcased advanced packaging, processing, pharmaceutical technologies, cold chain logistics, warehousing, coding, marking, labeling, and testing equipment.
  • Vietnam is a consistently growing market for packaged foods, bottled beverages, and cosmetics in Southeast Asia, so the demand for paper packaging is significant. In addition, the application of paper packaging has been increasing due to growing industries, such as personal care, healthcare, homecare, and retail.
  • Similarly, free trade agreements have also offered opportunities to export Vietnam's packaging and packaging paper to tax-incentive markets. Utilizing mini-flute corrugated boxes in some applications has allowed corrugated boxes to expand their presence in markets, like cereal boxes and carryout food packaging.
  • The organized food processing sector has also been a meaningful link between the agriculture and manufacturing businesses across the country, contributing to the GDP and significantly adding to the national economy. The food and beverage industry is anticipated to boost the demand for paper packaging in the country during the forecast period.
  • Vietnam does not have sufficient forest resources to meet the country's paper production needs. Most raw materials for paper production in Vietnam are imported, which increases costs and affects the country's competitiveness in the global market.

Vietnam Paper Packaging Industry Segmentation

Paper is frequently used to package products in several end-user industries. There are numerous grades of paperboard packaging. Paperboard, like folding cartons, is the most common material used in the manufacturing of containers. In the manufacturing process, the paperboard requires pulping, bleaching (optional), refining, sheet forming, drying, calendaring, and winding.​ Paper packaging materials can be efficiently reused and recycled compared to other materials, such as metals and plastics. This is why paper packaging is considered an eco-friendly and economical form of packaging.​ The Vietnamese paper packaging market tracks the revenue accrued from the various paper packaging types that are being used across end-user industries in the country. The study includes qualitative coverage of the most adopted strategies and analysis of the key base indicators in emerging markets.

The Vietnamese paper packaging market is segmented by types (carton board and containerboard), product type (folding cartons, corrugated boxes, and other product types), and end-user industry (food and beverage, healthcare, personal care and household care, industrial, and other end-user industries). The report offers market forecasts and size in value (USD) for all the above segments.

By Types
Carton Board
Containerboard
By Product Types
Folding Cartons
Corrugated Boxes
End-user Industry
Food and Beverage
Healthcare
Personal Care and Household Care
Industrial
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Vietnam Paper Packaging Market Size Summary

The paper packaging industry in Vietnam is poised for substantial growth over the forecast period, driven by the country's stable economic conditions and increasing urbanization. As Vietnam positions itself as a key player in global manufacturing, the domestic demand for paper packaging is on the rise, supported by the burgeoning sectors of packaged foods, beverages, and cosmetics. The influx of foreign investment, particularly from Southeast Asian countries, underscores Vietnam's attractiveness as a manufacturing hub. Events like ProPak Vietnam 2023 highlight the international interest in the region, showcasing advancements in packaging technologies. The expansion of e-commerce and the electronics industry further amplify the demand for corrugated packaging, which is essential for protecting fragile products during transit. This trend is mirrored in the beauty industry, where the rise of multi-step skincare routines necessitates sophisticated packaging solutions.

The Vietnamese paper packaging market is semi-consolidated, with key players such as Song Lam Trading & Packaging Production, SCG Vietnam Co. Ltd, and Oji Interpack Vietnam Co. Ltd leading the charge. Recent strategic moves, like SCGP's acquisition of a majority stake in Starprint Vietnam JSC, aim to enhance packaging capabilities across the ASEAN region. The food and beverage sector, a significant contributor to the national economy, continues to drive demand for paper packaging, particularly as eco-friendly alternatives to plastic gain traction. The growth of retail outlets and the expansion of distribution channels, fueled by e-commerce, further bolster the market. Despite challenges such as reliance on imported raw materials, the industry's outlook remains positive, with free trade agreements providing additional opportunities for growth and export.

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Vietnam Paper Packaging Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Value Chain Analysis

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Types

      1. 2.1.1 Carton Board

      2. 2.1.2 Containerboard

    2. 2.2 By Product Types

      1. 2.2.1 Folding Cartons

      2. 2.2.2 Corrugated Boxes

    3. 2.3 End-user Industry

      1. 2.3.1 Food and Beverage

      2. 2.3.2 Healthcare

      3. 2.3.3 Personal Care and Household Care

      4. 2.3.4 Industrial

Vietnam Paper Packaging Market Size FAQs

The Vietnam Paper Packaging Market size is expected to reach USD 2.60 billion in 2024 and grow at a CAGR of 9.73% to reach USD 4.14 billion by 2029.

In 2024, the Vietnam Paper Packaging Market size is expected to reach USD 2.60 billion.

Paper Packaging Industry in Vietnam Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)