Vietnam OOH And DOOH Market Share

Market Share of Vietnam OOH And DOOH Industry

The Vietnamese OOH (out-of-home) and DOOH (digital out-of-home) market is fragmented. This fragmentation is characterized by the presence of numerous local and international players who compete to capture market share. Key players in the market are adopting strategies such as partnerships, agreements, innovations, and acquisitions to enhance their service offerings and gain a sustainable competitive advantage.

• April 2024 - Unicom Marketing, a prominent event management and DOOH company operating in Malaysia, Singapore, Vietnam, and Indonesia, partnered with Location Media Xchange (LMX), the supply-side arm of Moving Walls Group. Through this collaboration, Unicom aims to integrate measurement and automation features from the LMX platform into its mobile LED truck screens.
• March 2024 - Adeffi, the premier out-of-home (OOH) advertising leader in Bangladesh, unveiled plans for a substantial service expansion into India, Nepal, Thailand, and Vietnam. This strategic leap aims to redefine how businesses in these nations engage with OOH advertising, offering them an influential regional branding avenue.

Vietnam OOH And DOOH Market Leaders

1. JCDecaux SA

2. APG|SGA SA

3. OOH Media Corporation

4. NSG Ads Vietnam

5. Ströer SE & Co. KGaA

*Disclaimer: Major Players sorted in no particular order