Vietnam Online Travel Market Trends

Statistics for the 2023 & 2024 Vietnam Online Travel market trends, created by Mordor Intelligence™ Industry Reports. Vietnam Online Travel trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

Market Trends of Vietnam Online Travel Industry

Vietnam Online Travel Ranks One of Five Top Countries in Asian-Pacific Region

Vietnam's online travel ranks one of the top five countries in the Asia-Pacific region, which are ranked in the list, and its growth rate is after Indonesia, Thailand, and Singapore. According to VITA's statistics conducted in the previous year, within five years, the number of people seeking Vietnam's tourism information on the internet has risen around 32 times, including more than 8 million and 5 million searching the information of domestic and foreign tours in Vietnamese in peak and off-peak season respectively. However, local tourism companies are weaker than their foreign-invested peers. Statistically, internationally well-known Agoda and Booking account for 80 percent of the accommodation market share in the country.

Vietnam Online Travel Market : Number of International Tourists Arriving in Asia, By Country, In Millions, 2022

International Tourism in Vietnam

Vietnam has become an increasingly popular destination for international tourism in recent years. The country offers a unique blend of natural beauty, cultural heritage, and warm hospitality, making it an attractive choice for travelers from around the world. The city has experienced significant growth in international tourism over the past decade. The number of international arrivals has been steadily increasing, with record-breaking numbers in recent years. The country offers a wide range of destinations that cater to different interests. Some of the most popular tourist destinations in Vietnam include Hanoi (the capital city), Ho Chi Minh City (formerly known as Saigon), Ha Long Bay (a UNESCO World Heritage Site), Hoi An Ancient Town, Nha Trang (known for its beaches), and Da Nang (home to the famous Golden Bridge).

Vietnam has a rich cultural heritage that dates back thousands of years. Visitors can immerse themselves in the country's history by exploring ancient temples, pagodas, and imperial citadels. The traditional Vietnamese cuisine, art, and handicrafts also add to the cultural experience. Compared to some other Southeast Asian countries, the city offers relatively affordable travel options. Accommodation, food, and transportation are often budget-friendly, making it an attractive destination for budget-conscious travelers. Vietnamese people are known for their warm hospitality and friendly nature. Travelers often appreciate the welcoming and helpful attitude of the locals, which adds to their overall experience. Vietnam has made efforts to improve its infrastructure, including expanding and upgrading airports, highways, and public transportation systems. Several international airlines operate direct flights to major cities in Vietnam, enhancing accessibility for tourists.

 Vietnam Online Travel Market : Number of International Tourists Arrival in Vietnam, In Millions, 2019-2022

Vietnam Online Travel Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)