Market Trends of Vietnam Metal Can Packaging Industry
Growing Demand For Convenience Food in Vietnam
- The Vietnamese government intends to make the country one of the world's leading seafood processing centers by 2030 by developing an efficient and sustainable industry. This should result in a higher export ratio of processed products and an increase in the value of Vietnamese seafood. The increasing export value of seafood has demonstrated that the high demand for packaged frozen seafood from Vietnam worldwide has led to the growth of the Vietnamese metal can packaging market. The growing urbanization in the country is expected to drive the demand for packaged food.
- The fishery is one of the 25 products that bring the country an income of more than USD 1 billion each year. The Vietnam Association of Seafood Exporters and Producers (VASEP) reported a strong beginning for Vietnam's seafood industry in 2024. Exports have surged to almost USD 2 billion in Q1, reflecting an 8% year-on-year uptick. This growth is primarily fueled by heightened demands from pivotal markets such as the United States, Japan, China, and Hong Kong. VASEP projects that by the close of 2024, Vietnam's seafood exports could hit a notable USD 9.5 billion, surpassing the previous year's figures.
- Moreover, the demand for metal can packaging is increasing with the growing investments by many businesses that previously only traded fresh agricultural products and have invested heavily in processed foods. Vietnam's rising population, income levels, changing cultural preferences, and new trade agreements opened the door to significant growth in the meat industry.
- According to the study by the USDA Foreign Agricultural Service, General Statistics Office of Vietnam, and the Ministry of Industry and Trade (Vietnam), food product manufacturing grew by 102.9 % in the country. There are nearly 6,000 enterprises operating in Vietnam's processed food industry. Most of the market share is held by well-established players such as Vissan, CJ Cau Tre, or Ha Long Canfoco.
- The Vietnam Packaging Association reports that Vietnam's packaging industry is home to approximately 14,000 enterprises, with a significant emphasis on plastic packaging, to which 9,200 enterprises are dedicated. The country boasts over 900 packaging factories, with a notable 70% concentrated in the southern region, particularly in key areas like Ho Chi Minh City, Binh Duong, and Dong Nai. Driven by swift economic and social advancements, a booming e-commerce sector, and advantageous free trade agreements (FTAs), Vietnam's packaging sector is poised for substantial growth.
Understand The Key Trends Shaping This Market
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Beverages Sector to Hold the Largest Market Share
- The beverage metal cans find significant demand in beer and wine packaging and other beverage markets in the country. The growing consumer awareness of the need to use green and environmentally sustainable products, the increasing recycling rate, and the reusability of metal cans are driving the market studied.
- In Vietnam, the market for beverage metal cans is expanding significantly due to the various manufacturing coating technologies. The steel and aluminum components meet secure, dependable, and hygienic beverage packaging standards. Metal beverage cans are affordable, practical, and anti-contaminating.
- The Vietnamese wine market is growing, with hotels, restaurants, and retailers offering various wines from around the world. Vietnam’s diverse free trade agreements (FTAs) have made the wine market competitive, attracting foreign investors to relocate production or set up operations. The main objective of FTAs is to create an integrated market among country members by significantly reducing or fully liberalizing custom tariffs for imported products.
- Vietnam's Government has planned to decrease its stake in state-owned enterprises to encourage the country's private sector, supporting the positive outlook for Vietnam's beverage industry. This, accompanied by Vietnam's membership in the WTO and many free trade agreements such as CPTPP and EVFTA, aims to attract multinational companies to invest in the drink sector and generate opportunities for Vietnamese companies to increase exports. With the increasing investment by the companies as the production of the beverage increases, the demand for metal cans is growing.
- The growth of the middle class in Southeast Asia and consumers' preference for beverage cans continue to increase demand for metal cans. A significant percentage of the annual production and consumption of Vietnam's beverage market is soft drinks, instant teas, fruit juices of all kinds, and energy drinks. According to the General Statistics Office of Vietnam, the revenue from manufacturing beverages in 2022 was estimated at USD 6,855.64 million, and it reached USD 7,691.83 million in 2023.
