Vietnam Kitchen Furniture Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2031)

Vietnam Kitchen Furniture Market Trends and Insights

Developer-Bundled Turnkey Kitchen Packages in New Condominium Launches

Developer-integrated kitchen offerings shift specification power from individual buyers to project merchandisers, which changes who decides materials, hardware, and appliance integration for entire towers. In Hanoi, 30,000 new apartments were launched in H1 2025, the highest half-year supply in five years, and this pipeline helps normalize turnkey kitchen suites as standard or optional upgrades in the mid to premium brackets^{[1]Source: “Hanoi Leads Nation in Apartment Price Growth,” VietnamPlus, en.vietnamplus.vn}. Portfolio breadth underpins this model at scale, illustrated by Casta’s long-running focus on residential projects with extensive developer partnerships across the country. ALC Corp’s role in supplying large developers such as Vinhomes, Masterise Homes, and Gamuda Land further shows how project-based relationships embed kitchen specifications upstream in the construction cycle. Permit streamlining for projects with 1/500 planning approval shortens development timelines by three to six months and trims costs by 5%, allowing earlier commitments on bulk kitchen packages that secure volume visibility for manufacturers. Suppliers without sufficient throughput capacity and logistics coordination risk exclusion from tier-one towers as developers prioritize partners that can meet consistent monthly shipment schedules and installation milestones across multiple sites.

Expansion of Modern Retail & E-commerce Channels

Kitchen furniture has been showroom-led for years because buyers want to see fit, finish, and color under live lighting, yet omnichannel upgrades are reshaping the discovery and purchase journey. Hafele Vietnam’s roll-out of 33 new dealer locations in 2024, alongside comprehensive digital catalogs, signals a hybrid approach that keeps physical touchpoints while enabling remote consideration and post-visit configuration. Payments are less of a barrier than before, as 87.08% of adults hold bank accounts, which reduces friction for large-ticket online transactions that involve deposits and milestone-based invoicing for built-in cabinetry^{[2]Source: Ministry of Information and Communications, “Report on National Digital Transformation: July 2024,” MIC Vietnam, mic.gov.vn}. An Cuong’s Creative Hub format expands access in tier-two cities by pairing physical product libraries with QR-linked e-catalogs, letting customers complete selections without traveling to Ho Chi Minh City. This omnichannel shift benefits modular cabinetry brands that can standardize finishes and modules for faster lead times, while still offering configurability that mirrors in-store advisory experiences. The Vietnam Kitchen Furniture Market, therefore, sees digital tools used to reduce indecision and accelerate order conversion, particularly in the Rest of Vietnam geographies, where independent showrooms historically dominated local demand.

Surge in Smart-Home Adoption

Smart-home adoption is reshaping expectations for kitchen fit-outs as buyers look for motion, sensors, and app-based controls that integrate with lighting, ventilation, and appliances. Kitchen-specific applications, IoT-enabled induction cooktops, sensor-activated faucets, and app-controlled cabinet lighting are moving beyond novelty to functional necessity as dual-income households seek time-saving automation. Apple and BYD's October 2024 announcement of a USD 413 million smart home device production facility in Phu Tho signals multinational confidence in local manufacturing ecosystems, which will likely reduce device costs and hasten integration with domestic furniture brands. Hoa Phat’s recent investment ramp in cooking appliances is one example of vertical expansion aligned with integrated kitchen packages, which are becoming more common in mid-range and premium projects. These trends are most visible in affluent urban districts and selecting coastal projects where buyer expectations for connected living are highest, and budgets can accommodate technology upgrades. As integration deepens, the Vietnam Kitchen Furniture Market favors suppliers that can pair cabinetry with reliable hardware and appliance partners to deliver cohesive smart-ready solutions in a single package.

Accelerated Demand for Green-Certified Materials

LOTUS, Vietnam’s green-building standard for new construction and interiors, places strict emphasis on low-VOC materials and lifecycle efficiency, which elevates the role of certified boards, adhesives, and finishes in kitchen projects. An Cuong’s portfolio includes GREENGUARD and Singapore Green Label certifications that can streamline material approvals on LOTUS-registered projects, which reduces testing overhead and accelerates submittals for project installers. FSC-certified forestry is expanding, with 520,000 hectares certified and a government target of one million hectares by 2030, which supports both export compliance and domestic green-building objectives for kitchen fit-outs. Rising alignment with international traceability regimes shapes procurement policies for large developers and hospitality chains that specify kitchen packages as part of broader sustainability goals. Vina Cabinetry’s long-standing emphasis on clean-air standards, including zero-VOC finishes and solvent-recycling processes, shows how sustainability credentials can differentiate suppliers in project tenders and premium retail.

Volatility in Timber & Input Prices

Vietnam’s wood processing base relies heavily on imported materials, which exposes kitchen-furniture producers to exchange-rate swings and global commodity cycles that pass through to panel, veneer, and hardware costs. Integrated manufacturers can buffer these shocks through in-house production of boards and finishes, disciplined procurement, and long-term supplier contracts that smooth pricing across quarters. An Cuong reported a five-year high gross margin in 2024 while keeping volume growth conservative, which reflects a strategic focus on value engineering and controlled input exposure in a volatile materials environment. Smaller workshops that lack scale and working-capital buffers are more likely to absorb cost spikes or increase consumer prices, which can weaken competitiveness against fixed-price developer packages that are locked earlier in the construction cycle. Until forward purchasing and risk-sharing mechanisms become standard for SMEs, input volatility will remain a near-term drag on margins and investment appetite, particularly outside the largest production clusters.

Fragmented Supply Chain & SME Scale Limits

The Vietnam Kitchen Furniture Market includes hundreds of SMEs that operate with limited container throughput, constrained access to testing and certification, and uneven adoption of automation, which together limit their ability to meet large project timelines. Truong Thang’s 20,000-square-meter factory footprint is one example of the scale required to amortize investments in CNC and edge-banding lines that support consistent finishes across large orders^{[4]Source: Truong Thang Furniture, “Natural Wood Interiors,” Truong Thang, truongthang.vn}. Casta’s production and logistics infrastructure demonstrates the throughput and coordination required for developer-bundled volume, including standardized models and shipment planning across many active projects. Industry bodies in Ho Chi Minh City and Binh Duong are working more closely to accelerate green and digital transitions, with targets for higher compliance with green standards by 2035, which could support pooled certification and shared service models over time. Foreign hardware brands are deepening local presence, with Hettich establishing a joint subsidiary in 2025 to localize supply and shorten lead times for drawer systems and fittings used in contemporary kitchens. Without policy levers that encourage technology transfer and cooperative procurement, however, scale disparities will continue to shape margins and segment positioning in the Vietnam Kitchen Furniture Market.

Segment Analysis

By Product: Cabinets Anchor Share While Seating Accelerates

Kitchen Cabinets represent 46.11% of value in 2025, establishing the category as the largest product line anchored by both developer turnkey packages and retrofit projects, while Kitchen Chairs post the fastest growth at a 3.91% CAGR through 2031 in the Vietnam Kitchen Furniture Market. The Vietnam Kitchen Furniture market size for cabinets is reinforced by the emphasis on standardized modules that allow developers to scale installations across towers while maintaining finish consistency. In parallel, seating gains momentum as open plan living extends kitchen aesthetics into dining spaces, which boosts attachment rates for chairs and stools that match cabinet finishes and hardware tones. Tables benefit from compact extension mechanisms suited to apartment footprints where adaptable layouts matter for multi-use spaces that blend cooking, dining, and work zones. As catalogs widen, the Vietnam Kitchen Furniture Market rewards full-line suppliers that can raise order value by bundling seating and tables with cabinetry, lighting, and hardware in single, coordinated packages.

Cabinet growth continues to be volume-led by developer projects, but margin expansion depends on accessory and hardware attachment, where soft-close runners, organizers, and integrated lighting elevate price realization. Truong Thang’s use of sustainably sourced species and engineered woods in premium offerings supports durable finishes and aesthetic variety for upmarket buyers who want natural textures balanced with modern geometry. Hardware and appliance linkages create upsell pathways, as seen in Hafele’s dishwashers and sink-faucet lines that complement cabinet layouts and drive packaged sales. Chairs and other movable items allow quicker refresh cycles compared with built-ins, which helps brands maintain engagement with past buyers and address wear-and-tear replacements over shorter intervals. The Vietnam Kitchen Furniture industry also benefits from design convergence where finish palettes and hardware tones align across cabinets, seating, and tables, creating consistent visual stories that enhance perceived value in showroom and online experiences.

Note: Segment shares of all individual segments available upon report purchase

By Material: Wood Dominance Meets Metal Innovation

Wood holds 71.42% share in 2025, while Metal is the fastest-growing material at a 4.17% CAGR through 2031, as stainless-steel Inox 304 systems gain traction for durability and hygiene in humid kitchens within the Vietnam Kitchen Furniture Market. The Vietnam Kitchen Furniture market size dynamics reflect the balance of wood’s broad appeal and the niche but rising adoption of metal for commercial-grade and coastal applications, where corrosion resistance is a priority. FSC-certified supply supports wood’s incumbency in both export-facing and domestic projects, as developers and hospitality chains require documented traceability and low emissions in interior fit-outs. LOTUS green-building requirements keep low-VOC materials front and center for interior credits, which shape adhesive and surface selection in kitchen environments. The Vietnam Kitchen Furniture Market, therefore, sees a two-track material story, with engineered wood broadening style and price points while metal lines carve out growth in moisture-heavy or commercial applications.

Material innovation is a core differentiator as suppliers expand codes in melamine-faced chipboard, laminates, acrylics, and 3D surfaces to deliver premium looks with predictable performance. An Cuong’s expanding catalog shows how engineered solutions can reduce solid-timber dependency while meeting design briefs that demand realistic textures and durable finishes for heavy-use kitchens. Metal adoption rides on rising hygiene awareness and the desire for easy-to-clean surfaces, especially in coastal provinces and hospitality venues that emphasize maintenance efficiency. Plastic and polymer options fill entry-level price points and align with low-VOC requirements in budget-sensitive towers, where project specifications prioritize compliance and lifespan over bespoke finishes. As compliance frameworks converge, the Vietnam Kitchen Furniture Market sees certified materials and documented processes become prerequisites for large project bids and high-visibility commercial installations.

By End-User: Residential Stability Versus Commercial Momentum

The Residential segment accounts for 71.82% in 2025 as urbanization, condominium launches, and turnkey interior packages sustain steady demand within the Vietnam Kitchen Furniture Market. The Commercial segment is the fastest-growing at a 4.76% CAGR through 2031 as hotels, restaurants, and managed apartments upgrade or expand their kitchen infrastructure to serve renewed travel and food-service flows. Residential demand is concentrated in high-rise developments where developers specify standardized kitchens to enhance pre-sales and deliver move-in-ready units that reduce post-handover fit-out delays for buyers. At the same time, retrofit opportunities persist in premium segments where buyers commission custom finishes, imported hardware, and unique layouts that require specialized workshops and longer installation windows. 

Commercial demand benefits from the hospitality rebound and the continued build-out of F&B ecosystems in fast-growing corridors, supported by specifications that emphasize stainless steel, ventilation integration, and heavy-duty hardware. The Central Key Economic Region, with Da Nang at its core, illustrates how resort pipelines and serviced apartments pull through commercial-grade kitchen packages while also shaping adjacent retail demand for vacation homes and rentals. Export-oriented producers that specialize in ready-to-assemble cabinets with container-based minimums demonstrate how standardized manufacturing can serve both international channels and local projects that favor consistent quality. In denser urban settings, residential buyers are more likely to take advantage of showroom networks and omnichannel advisory services to select materials that fit budget and sustainability preferences. As these end-user dynamics evolve, the Vietnam Kitchen Furniture industry prioritizes capacity planning and differentiated catalogs to meet the distinct needs of residential scale and commercial durability.

By Distribution Channel: Project Volume Gains on Retail Maturity

B2C/Retail channels represent 70.41% of value in 2025, reflecting long-established showroom habits and a dense ecosystem of dealers, while B2B/Project is growing faster at a 4.28% CAGR through 2031 as developers bundle kitchens to standardize fit-outs at scale in the Vietnam Kitchen Furniture Market. Retail remains the most diverse route with home centers, specialty stores, and brand-led showrooms, supported by digital catalogs and virtual advisory tools that convert research into orders even in tier-two cities. High banking penetration reduces payment friction for online purchases, which helps larger retailers and brands deploy e-commerce and hybrid models for big-ticket items. An Cuong’s investment in Creative Hubs underscores how brands bring material libraries closer to customers while maintaining centralized production and delivery scheduling. The Vietnam Kitchen Furniture Market therefore sustains a balanced channel mix, with retail delivering breadth and projects consolidating depth.

Project channels concentrate influence among manufacturers that can meet consistent monthly shipping plans, align with developer design guidelines, and coordinate on-site installation across multiple towers. Casta’s large project portfolio highlights these capabilities and provides a path to recurring volume with national developers. Relationships with leading developers such as Vinhomes, Masterise Homes, and Gamuda Land also demonstrate the strategic importance of exclusive or preferred partnerships that secure early specification lock-ins. Permit simplification for projects with 1/500 planning approval reduces overall project durations and supports earlier procurement milestones, which favors organized suppliers that can commit to volume and lead times with fewer contingencies. As project pipelines spread into new corridors, the Vietnam Kitchen Furniture Market will see more regional distributors align with developer networks while retail continues to serve bespoke buyers and post-handover upgrades.

Geography Analysis

Ho Chi Minh City Metropolitan Area holds 36.56% share in 2025, reflecting a combination of scale in residential launches and proximity to production clusters that enable shorter lead times and efficient installation schedules in the Vietnam Kitchen Furniture Market. Local presence of leading kitchen and interior suppliers strengthens logistics and service coverage for large project developers in this region, which supports the growth of B2B/Project channels and consistent product standards. As land scarcity lifts average prices in core districts, developers increasingly rely on turnkey kitchens as value enhancements that support faster sales and more predictable handovers. Streamlined procedures for construction approvals aim to reduce delays and lower costs, reinforcing early procurement and specification cycles for interior packages, including kitchens. Compliance and sustainability considerations influence material choices, with documented low-VOC finishes and traceable wood supply becoming baseline requirements for large developments.

The Central Key Economic Region, anchored by Da Nang, records the fastest growth at a 3.83% CAGR through 2031, supported by hospitality recovery and mixed-use projects that specify commercial-grade kitchens for hotels and serviced apartments within the Vietnam Kitchen Furniture Market. Coastal exposure and humid conditions favor metal systems in select applications, while premium residential projects blend engineered wood with higher-spec hardware and integrated lighting for aesthetic and functional balance. Permit reforms that shorten project cycles enable earlier lock-ins for kitchen packages, which support better factory scheduling and inventory planning for regional distributors. As resort and convention pipelines expand, the pull-through of kitchen installations extends to adjacent retail and rental markets that benefit from standardized components and reliable after-sales service. Compliance with green-building frameworks, particularly LOTUS, continues to shape material and adhesive choices in both residential and commercial kitchens, reinforcing demand for certified inputs.

Hanoi & Red River Delta delivered 30,000 new apartments in H1 2025, the highest half-year supply in five years, but kitchen-furniture uptake is affected by the prevalence of bare-shell units at the top end, where buyers often commission bespoke interiors post-handover in the Vietnam Kitchen Furniture Market. This creates a split where project channels focus on mid-tier turnkey volumes while high-income buyers pursue custom designs through specialty retailers and workshops. The climate profile supports wood’s dominance in material choices, with fewer stainless-steel-heavy specifications compared to southern provinces, where humidity and coastal conditions encourage metal adoption in select zones. The rest of Vietnam, including cities such as Can Tho and Hai Phong, presents white space for modular cabinetry as brands invest in showrooms and distributor partnerships to standardize quality in markets long served by local carpenters. High banking penetration reduces thresholds for e-commerce and hybrid purchases in these cities, which supports wider adoption of catalog-driven modules and remote advisory workflows that suit distributed demand.