Vietnam Home Improvement Market Trends

Rapid urbanization, bolstered by rising disposable incomes, drives the country's home improvement market. As housing prices surge in densely populated cities, a direct consequence of this urbanization, the home improvement market is set for a notable upswing in the forecast period. Furthermore, heightened investments in construction, particularly in residential and commercial segments, alongside the confluence of a burgeoning population and ongoing urbanization, are poised to amplify the home improvement market's growth trajectory. The swift uptick in urbanization, paired with the expanding reach of e-commerce platforms offering substantial discounts, is set to be a pivotal driver of market expansion. With urbanization on the rise, there's a notable uptick in forming new households. Given the projected further uptick in urban population levels, the demand for home improvement products is primed for a positive trajectory.