Vietnam Home Furniture Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 390.99 Million |
| Market Size (2029) | USD 626.26 Million |
| CAGR (2024 - 2029) | 9.87 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Vietnam Home Furniture Market Analysis
The Vietnam Home Furniture Market size is estimated at USD 390.99 million in 2024, and is expected to reach USD 626.26 million by 2029, at a CAGR of 9.87% during the forecast period (2024-2029).
Vietnam has emerged as a top choice for establishing furniture factories and serves as a key hub for furniture exports. The country's furniture is now shipped to more than 120 nations, with primary markets including the United States, the United Kingdom, Canada, Australia, and Japan. Additionally, Vietnamese furniture is in demand in China. The local consumers in Vietnam have a diverse selection of furniture items, with wooden furniture being the most popular choice. The indoor and outdoor furniture sector in Vietnam remains robust and is projected to maintain its strength in the years ahead. In comparison to other major players in the global furniture export market, Vietnam's furniture industry enjoys production advantages that position it well to expand its market share worldwide.
The home furniture industry in Vietnam is witnessing substantial growth, driven by the rapid urbanization and the expanding middle-class population in the country. This has led to an increased demand for residential furniture as more individuals are investing in home décor. Moreover, the growing popularity of e-commerce platforms for furniture retail is creating new distribution channels and reaching a broader customer base in Vietnam, thus boosting market expansion. Additionally, various government initiatives aimed at positioning the country as a manufacturing and export hub for furniture have attracted foreign investments. A significant factor in market growth is also the shift toward ecofriendly and sustainable furniture as a result of changes in consumer preferences for green products. The increasing focus on interior aesthetics and home improvement projects in Vietnam has led to a rise in furniture purchases, catalyzing market growth. Furthermore, continuous advancements in design, materials, and manufacturing techniques are enabling furniture manufacturers to produce innovative and competitively priced products, thereby fueling market growth. Other factors such as evolving lifestyle preferences towards modern and stylish furniture, the rapid growth of real estate development projects, and expanding export opportunities are expected to propel the market forward.
Vietnam Home Furniture Market Trends
Growing Urbanization is Propelling the Market Growth
The home furniture market is set to experience continuous growth as consumer demand for high-quality furnishings that cater to a variety of preferences and aesthetic values increases. There is a growing popularity for furniture that enhances comfort levels, driven by urbanization trends. Multi-purpose furniture pieces such as sofa beds, hydraulic beds, foldable tables, and storage beds are in high demand as homebuyers seek to maximize living spaces. This change in consumer behavior, particularly in urban areas, is expected to fuel the expansion of the home furniture market. Additionally, the trend of theme-based home decor and frequent home renovations is prevalent among middle and upper-middle-class consumers in urban areas, who prioritize style, comfort, and functionality when choosing furniture for their homes.
Rise in Sales of Bedroom Furniture is having a Positive Impact on Market Growth
Bedroom furniture comprises of cozy beds combined with matching bedside tables, drawers, and wardrobes, creating a peaceful haven that caters to the needs of individuals. Traditional homes have been transformed into luxurious modern dwellings due to the increase in disposable income and the adoption of modern lifestyle trends. The growing preference for airy, trendy, and comfortable walk-in closets or standalone wardrobes has become a crucial aspect in designing modern bedroom spaces. The increasing popularity of space-saving fixtures has led to a shift towards closet drawers, replacing traditional bedroom dressers and consequently freeing up more space in the bedroom. This trend is expected to drive the demand for wardrobes and storage furniture in the foreseeable future.
Vietnam Home Furniture Industry Overview
The Vietnam Home Furniture is fragmented with many players. The report covers significant manufacturers and Vietnamese players operating in the Vietnamese home furniture market. Regarding market share, some crucial players currently dominating the market are AA Corporation, Duc Thanh Wood Processing JSC, Truong Thanh Furniture Corporation, Bo Concept, and Ashley Furniture. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets. Local manufacturers face stiff competition from luxurious foreign brands entering the market, which might increase competition for existing players.
Vietnam Home Furniture Market Leaders
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AA Corporation
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Duc Thanh Wood Processing JSC
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Truong Thanh Furniture Corporation
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Bo Concept
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Ashley Furniture
*Disclaimer: Major Players sorted in no particular order
Vietnam Home Furniture Market News
- August 2024: FENDI Casa, the renowned furniture brand, made its debut in Vietnam, infusing Asian spaces with its rich European heritage.
- July 2024: Mr DIY opened its flagship store in Vietnam, building on the success of its first physical outlet launched last year. Located on the second floor of the Aeon Tan Phu shopping center, the new store offers a wide array of products, from hardware and home essentials to electrical items, furniture, car accessories, stationery, sports gear, jewelry, and cosmetics.
- December 2023: Nitori Holdings Co Ltd unveiled its inaugural Nitori store in Vietnam, with the objective of expediting further store expansions within the Asian market.
Vietnam Home Furniture Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Home Renovation and Interior Design Services is Driving the Market
4.2.2 Shifting Consumer Preferences and Lifestyle Changes
4.3 Market Restraints/Challenges
4.3.1 Economic fluctuations can hamper the market growth
4.3.2 High Cost Of The Home Furniture To Hamper The Market Prospects
4.4 Market Opportunities
4.4.1 Technological Innovation Shaping The Future Of Furniture Designing
4.4.2 Rising Interest on Customized and Multipurpose Furniture
4.5 Porter's Five Forces Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Technological Innovations in the Vietnamese Home Furniture Market
4.7 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Kitchen Furniture
5.1.2 Living-room Furniture
5.1.3 Dining-room Furniture
5.1.4 Bedroom Furniture
5.1.5 Other Furnitures (outdoor home furniture, swing chairs, and study room furniture)
5.2 By Distribution Channel
5.2.1 Home Centers
5.2.2 Specialty Stores
5.2.3 Flagship Stores
5.2.4 Online
5.2.5 Other Distribution Channels(manufacturer retailers, warehouse clubs, discount retailers, distributors, and omnichannel selling companies)
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 AA Corporation
6.2.2 Duc Thanh Wood Processing JSC
6.2.3 Truong Thanh Furniture Corporation
6.2.4 BO Concept
6.2.5 Ashley Furniture Industries
6.2.6 Min Duong Furniture Corporation
6.2.7 Woodnet
6.2.8 Kaiser Furniture
6.2.9 Nitori Furniture
6.2.10 Hoang MOC Furniture
6.2.11 Cam Ha Furniture*
- *List Not Exhaustive
7. FUTURE MARKET TRENDS
8. DISCLAIMER
Vietnam Home Furniture Industry Segmentation
Furniture is an item or furnishings that complements a room at home; the furniture is home furniture. The report also covers a complete background analysis of the Vietnam home furniture market, a market overview of key segments and emerging trends in the market segments, market dynamics, insights, and key statistics.
Vietnam Home Furniture Market is segmented by type, and distribution channels. By type, the market is segmented as kitchen furniture, living room furniture, bedroom furniture, dining room furniture, and other types(outdoor home furniture, swing chairs, and study room furniture). By distribution channel, the market is segmented as home centers, specialty stores, flagship stores, online and other distribution channels(manufacturer retailers, warehouse clubs, discount retailers, distributors, and omnichannel selling companies). The market size and forecasts are provided in terms of value (USD) for all the above segments.
| By Type | |
| Kitchen Furniture | |
| Living-room Furniture | |
| Dining-room Furniture | |
| Bedroom Furniture | |
| Other Furnitures (outdoor home furniture, swing chairs, and study room furniture) |
| By Distribution Channel | |
| Home Centers | |
| Specialty Stores | |
| Flagship Stores | |
| Online | |
| Other Distribution Channels(manufacturer retailers, warehouse clubs, discount retailers, distributors, and omnichannel selling companies) |
Vietnam Home Furniture Market Research Faqs
How big is the Vietnam Home Furniture Market?
The Vietnam Home Furniture Market size is expected to reach USD 390.99 million in 2024 and grow at a CAGR of 9.87% to reach USD 626.26 million by 2029.
What is the current Vietnam Home Furniture Market size?
In 2024, the Vietnam Home Furniture Market size is expected to reach USD 390.99 million.
Who are the key players in Vietnam Home Furniture Market?
AA Corporation, Duc Thanh Wood Processing JSC, Truong Thanh Furniture Corporation, Bo Concept and Ashley Furniture are the major companies operating in the Vietnam Home Furniture Market.
What years does this Vietnam Home Furniture Market cover, and what was the market size in 2023?
In 2023, the Vietnam Home Furniture Market size was estimated at USD 352.40 million. The report covers the Vietnam Home Furniture Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Vietnam Home Furniture Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Vietnam Home Furniture Industry Report
The Vietnam home furniture industry is experiencing significant growth, driven by various factors such as market data and industry trends. The market overview reveals that the industry analysis includes a comprehensive market segmentation, covering kitchen furniture, living room furniture, bedroom furniture, dining room furniture, and other types. The distribution channels analyzed include home centers, specialty stores, flagship stores, and online platforms, among others.
Industry reports indicate a positive industry outlook, with industry growth and market growth being fueled by increasing consumer demand and evolving market trends. The market forecast suggests a robust market value, supported by detailed industry statistics and market predictions. The market review highlights the role of market leaders in shaping the industry landscape, while industry research provides insights into the market segmentation and market data.
The report example includes an analysis of industry sales and market share, offering a clear picture of the industry's performance. Industry information and industry research are crucial for understanding the market outlook and market segmentation. The report PDF download offers a comprehensive overview of the industry size and market value, providing valuable insights for research companies and stakeholders.
In summary, the Vietnam home furniture market is poised for continued growth, with industry analysis and market forecast pointing towards a positive trajectory. The industry reports and market review provide a detailed understanding of the market dynamics, while the report example and report PDF serve as essential resources for industry stakeholders.
Vietnam Home Furniture Market Report Snapshots
