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Vietnam Foodservice Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Vietnam Foodservice Market is segmented by Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

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Vietnam Foodservice Market Size

Vietnam Foodservice Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 22.72 Billion
svg icon Market Size (2029) USD 36.29 Billion
svg icon Largest Share by Foodservice Type Full Service Restaurants
svg icon CAGR (2024 - 2029) 9.81 %
svg icon Fastest Growing by Foodservice Type Cloud Kitchen
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

Compare market size and growth of Vietnam Foodservice Market with other markets in Food & Beverage Industry

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Vietnam Foodservice Market Analysis

The Vietnam Foodservice Market size is estimated at 22.72 billion USD in 2024, and is expected to reach 36.29 billion USD by 2029, growing at a CAGR of 9.81% during the forecast period (2024-2029).

22.72 Billion

Market Size in 2024 (USD)

36.29 Billion

Market Size in 2029 (USD)

-0.61 %

CAGR (2017-2023)

9.81 %

CAGR (2024-2029)

Largest Segment by Foodservice Type

68.04 %

value share, Full Service Restaurants, 2023

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Full service restaurants dominate the industry and are projected to maintain their share as almost 42.8% of people dined out two to four times a month in 2022.

Largest Segment by Outlet Type

77.90 %

value share, Independent Outlets, 2023

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Asian full service restaurants dominate the segment owing to consumers' widespread usage of seafood sauces, an integral part of many Asian dishes, like Canh chua cá.

Fastest-growing segment by Foodservice Type

18.54 %

Projected CAGR, Cloud Kitchen, 2024-2029

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Around 73.2% of the population actively uses the internet, and 53% of them use online food delivery services like FoodPanda and GrabFood, which offers a major boost to cloud kitchens.

Fastest-growing segment by Outlet Type

10.64 %

Projected CAGR, Chained Outlets, 2024-2029

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Because of consistency and standardized food quality, QSRs dominate the segment owing to almost 90% of the population revealing food safety as one of their main concerns.

Leading Market Player

0.80 %

market share, Jollibee Foods Corporation, 2022

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Jollibee Foods runs 17 different brands and has over 80 stores in Vietnam. Their most significant brand is Jubilee, which has a total of 150 stores.

Michelin Guide and Vietnam Tourism Promote Vietnamese Cuisine drives the expansion of the full service restaurants across the country

  • Due to Vietnam's expansive and diverse culinary culture, full-service restaurants hold the highest market share in the country. In 2021, China was the leading nationality of foreign visitors to Vietnam, with nearly 57.7 thousand Chinese tourists, followed by South Korea, with 32.5 thousand visitors. Asian cuisine is the most popular in Vietnam, accounting for over 40% of the cuisine share in 2022. This demand stems from tourists from Asian countries and residents, as Vietnamese cuisine shares similarities with other Pan-Asian cuisines. In 2022, the collaboration between the Michelin Guide and the Vietnam National Administration of Tourism presented significant expansion opportunities for promoting Vietnamese cuisine globally.
  • The cloud kitchen market is experiencing rapid growth in Vietnam, primarily due to its ease of use and the opportunities it provided to the foodservice industry during the pandemic. Many restaurants that faced operational challenges during the COVID-19-related lockdown transitioned to virtual operations, taking advantage of centralized food production facilities for multiple restaurants, especially for deliveries. In June 2022, CloudEats, a cloud kitchen based in the Philippines and Vietnam, secured a USD 7 million investment for expansion across Southeast Asia. Vietnam is home to various online delivery platforms and cloud kitchens, including GrabFood, Now, GrabKitchen, and GoFood, providing opportunities for exponential growth.
  • Vietnam showed a moderate recovery from the COVID-19 pandemic, witnessing a 13.22% increase in market value from 2021 to 2022, owing to the incorporation of online food delivery services and automated kitchen technologies.
Vietnam Foodservice Market

Vietnam Foodservice Market Trends

Vietnamese quick service restaurant market is highly competitive, with local and international chains dominating

  • Cloud kitchen outlets are the fastest-growing, and they are projected to register a CAGR of 3.72% during the forecast period. One of the primary drivers of the cloud kitchen market in Vietnam is the growing demand for online food delivery services, such as GoFood, GrabFood, Baemin, and Lala. These apps reach a wider customer base and streamline the ordering and delivery process. Cloud kitchens are also leveraging data analytics to gain insights into customer preferences and behavior and optimize menu offerings and pricing.
  • Full service outlets are expected to be the second fastest-growing, registering a CAGR of 0.35% during the forecast period. Asian cuisine holds a major share of the market. Vietnam has experienced a steady increase in international tourism in recent years, with many tourists coming from Asia. For example, there were 17,546 visitor arrivals from Taiwan, 16,592 visitor arrivals from Japan, 11,502 from Southeast Asia, and 10,920 from Thailand in 2022. As a result, there has been a growing demand for Asian cuisine in Vietnam to cater to these tourists.
  • Quick service restaurants are highly competitive in the market. McDonald's, Burger King, KFC, Lotteria, Jollibee, and Pizza Hut are well-established competitors with 20, 140, 200, 60, and 50 outlets, respectively, in the QSR market. Vietnamese prefer authentic fast-food concepts and international options such as Banh mi, a Vietnamese sandwich made with a crusty baguette and filled with various ingredients such as grilled pork, pate, pickled vegetables, and fresh herbs. Similarly, Pho is a traditional Vietnamese soup made with rice noodles and a flavorful broth, often served with beef or chicken and fresh herbs.
Vietnam Foodservice Market

Cloud kitchens in Vietnam saw the highest average order value in 2022, driven by online meal delivery

  • In Vietnam, the AOV was the highest for cloud kitchens, at USD 3.45 in 2022. An increase in the demand for online meal delivery is driving the expansion of the cloud kitchen market. In Vietnam, the overall spending on food delivery services reached USD 1.1 billion in 2022. Online meal ordering and delivery services grew in popularity after the pandemic. Popular dishes offered by cloud kitchens in Vietnam are pizza and pasta, both priced at an average of USD 2.4 per 300 g. In 2022, the cost of the most popular dishes served by cloud kitchen was fixed at the average order value of USD 2.2.
  • Vietnam is one of the affluent nations in the Asian region and a significant hub for travel. The gastronomic diversity that can be found throughout the country's numerous cantons serves to further emphasize its multi-ethnic and multilingual nature. Indian, Korean, and other Asian cuisines are more widely consumed nationwide. The average order value for Asian cuisine meals is USD 1.75 per 300 g.
  • The full-service restaurants' average order value is expected to record a CAGR of 5.35% during the study period. FSR is implementing new technologies and services to cater to customers who are becoming more accustomed to convenience. Mobile payments, internet ordering, and home delivery are becoming more prevalent in full-service areas of the market. Due to the expanding number of dining options available to consumers, including pre-packaged restaurant meals, pricing is becoming a more crucial problem. Emerging competitors, such as providers of subscription meal kits, could further disrupt the industry in the future.
Vietnam Foodservice Market

Vietnam Foodservice Industry Overview

The Vietnam Foodservice Market is fragmented, with the top five companies occupying 1.16%. The major players in this market are Golden Gate JSC, Jollibee Foods Corporation, Lotte GRS Co. Ltd, The Al Fresco's Group Vietnam and Yum! Brands Inc. (sorted alphabetically).

Vietnam Foodservice Market Leaders

  1. Golden Gate JSC

  2. Jollibee Foods Corporation

  3. Lotte GRS Co. Ltd

  4. The Al Fresco's Group Vietnam

  5. Yum! Brands Inc.

Vietnam Foodservice Market Concentration

Other important companies include CP All PCL, Imex Pan Pacific Group, Mesa Group, Restaurant Brands International Inc., Starbucks Corporation.

*Disclaimer: Major Players sorted in alphabetical order.

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Vietnam Foodservice Market News

  • March 2023: Starbucks is committed to expanding in the country. It inaugurated 13 new stores to reach 100 stores by the end of 2023.
  • January 2023: Restaurant Brands International Inc. opened a single store for both Burger King and Popeyes in Hanoi City.
  • December 2022: KFC launched Charcoal Grilled Chicken Rice in Vietnam, which contains chicken fillets grilled on charcoal with Japanese Teriyaki sauce.

Free with this Report

We provide a complimentary and exhaustive set of data points on regional and country level metrics that present the fundamental structure of the industry. Presented in the form of 60+ free charts, the section covers difficult to find data on various countries on number of outlets, average order values, and menu analysis by foodservice channels, cuisine specific insights related to full service restaurants and quick service restaurants, market trends and market size insights on cafes, bars & pubs, juice/smoothies bars, specialty tea and coffee shops, and cloud kitchen etc.

Vietnam Foodservice Market
Vietnam Foodservice Market
Vietnam Foodservice Market
Vietnam Foodservice Market

Vietnam Foodservice Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Number Of Outlets

    2. 2.2. Average Order Value

    3. 2.3. Regulatory Framework

      1. 2.3.1. Vietnam

    4. 2.4. Menu Analysis

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 3.1. Foodservice Type

      1. 3.1.1. Cafes & Bars

        1. 3.1.1.1. By Cuisine

          1. 3.1.1.1.1. Bars & Pubs

          2. 3.1.1.1.2. Cafes

          3. 3.1.1.1.3. Juice/Smoothie/Desserts Bars

          4. 3.1.1.1.4. Specialist Coffee & Tea Shops

      2. 3.1.2. Cloud Kitchen

      3. 3.1.3. Full Service Restaurants

        1. 3.1.3.1. By Cuisine

          1. 3.1.3.1.1. Asian

          2. 3.1.3.1.2. European

          3. 3.1.3.1.3. Latin American

          4. 3.1.3.1.4. Middle Eastern

          5. 3.1.3.1.5. North American

          6. 3.1.3.1.6. Other FSR Cuisines

      4. 3.1.4. Quick Service Restaurants

        1. 3.1.4.1. By Cuisine

          1. 3.1.4.1.1. Bakeries

          2. 3.1.4.1.2. Burger

          3. 3.1.4.1.3. Ice Cream

          4. 3.1.4.1.4. Meat-based Cuisines

          5. 3.1.4.1.5. Pizza

          6. 3.1.4.1.6. Other QSR Cuisines

    2. 3.2. Outlet

      1. 3.2.1. Chained Outlets

      2. 3.2.2. Independent Outlets

    3. 3.3. Location

      1. 3.3.1. Leisure

      2. 3.3.2. Lodging

      3. 3.3.3. Retail

      4. 3.3.4. Standalone

      5. 3.3.5. Travel

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).

      1. 4.4.1. CP All PCL

      2. 4.4.2. Golden Gate JSC

      3. 4.4.3. Imex Pan Pacific Group

      4. 4.4.4. Jollibee Foods Corporation

      5. 4.4.5. Lotte GRS Co. Ltd

      6. 4.4.6. Mesa Group

      7. 4.4.7. Restaurant Brands International Inc.

      8. 4.4.8. Starbucks Corporation

      9. 4.4.9. The Al Fresco's Group Vietnam

      10. 4.4.10. Yum! Brands Inc.

  7. 5. KEY STRATEGIC QUESTIONS FOR FOODSERVICE CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. NUMBER OF OUTLET UNITS BY FOODSERVICE CHANNELS, VIETNAM, 2017 - 2029
  1. Figure 2:  
  2. AVERAGE ORDER VALUE BY FOODSERVICE CHANNELS, USD, VIETNAM, 2017 VS 2022 VS 2029
  1. Figure 3:  
  2. VIETNAM FOODSERVICE MARKET, VALUE, USD, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF FOODSERVICE MARKET BY FOODSERVICE TYPE, USD, VIETNAM, 2017 - 2029
  1. Figure 5:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY FOODSERVICE TYPE, VIETNAM, 2017 VS 2023 VS 2029
  1. Figure 6:  
  2. VALUE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, USD, VIETNAM, 2017 - 2029
  1. Figure 7:  
  2. VALUE SHARE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, %, VIETNAM, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE OF FOODSERVICE MARKET VIA BARS & PUBS, USD, VIETNAM, 2017 - 2029
  1. Figure 9:  
  2. VALUE SHARE OF BARS & PUBS FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 10:  
  2. VALUE OF FOODSERVICE MARKET VIA CAFES, USD, VIETNAM, 2017 - 2029
  1. Figure 11:  
  2. VALUE SHARE OF CAFES FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 12:  
  2. VALUE OF FOODSERVICE MARKET VIA JUICE/SMOOTHIE/DESSERTS BARS, USD, VIETNAM, 2017 - 2029
  1. Figure 13:  
  2. VALUE SHARE OF JUICE/SMOOTHIE/DESSERTS BARS FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 14:  
  2. VALUE OF FOODSERVICE MARKET VIA SPECIALIST COFFEE & TEA SHOPS, USD, VIETNAM, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF SPECIALIST COFFEE & TEA SHOPS FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 16:  
  2. VALUE OF CLOUD KITCHEN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 17:  
  2. VALUE SHARE OF CLOUD KITCHEN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 18:  
  2. VALUE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, VIETNAM, 2017 - 2029
  1. Figure 19:  
  2. VALUE SHARE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, VIETNAM, 2017 VS 2023 VS 2029
  1. Figure 20:  
  2. VALUE OF ASIAN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF ASIAN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 22:  
  2. VALUE OF EUROPEAN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 23:  
  2. VALUE SHARE OF EUROPEAN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 24:  
  2. VALUE OF LATIN AMERICAN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 25:  
  2. VALUE SHARE OF LATIN AMERICAN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 26:  
  2. VALUE OF MIDDLE EASTERN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF MIDDLE EASTERN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 28:  
  2. VALUE OF NORTH AMERICAN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 29:  
  2. VALUE SHARE OF NORTH AMERICAN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 30:  
  2. VALUE OF OTHER FSR CUISINES MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 31:  
  2. VALUE SHARE OF OTHER FSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 32:  
  2. VALUE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, VIETNAM, 2017 - 2029
  1. Figure 33:  
  2. VALUE SHARE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, VIETNAM, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VALUE OF BAKERIES FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 35:  
  2. VALUE SHARE OF BAKERIES FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 36:  
  2. VALUE OF BURGER FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF BURGER FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 38:  
  2. VALUE OF ICE CREAM FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF ICE CREAM FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 40:  
  2. VALUE OF MEAT-BASED CUISINES FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 41:  
  2. VALUE SHARE OF MEAT-BASED CUISINES FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 42:  
  2. VALUE OF PIZZA FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 43:  
  2. VALUE SHARE OF PIZZA FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 44:  
  2. VALUE OF OTHER QSR CUISINES FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 45:  
  2. VALUE SHARE OF OTHER QSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 46:  
  2. VALUE OF FOODSERVICE MARKET BY OUTLET, USD, VIETNAM, 2017 - 2029
  1. Figure 47:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY OUTLET, VIETNAM, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VALUE OF FOODSERVICE MARKET VIA CHAINED OUTLETS, USD, VIETNAM, 2017 - 2029
  1. Figure 49:  
  2. VALUE SHARE OF CHAINED OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
  1. Figure 50:  
  2. VALUE OF FOODSERVICE MARKET VIA INDEPENDENT OUTLETS, USD, VIETNAM, 2017 - 2029
  1. Figure 51:  
  2. VALUE SHARE OF INDEPENDENT OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
  1. Figure 52:  
  2. VALUE OF FOODSERVICE MARKET BY LOCATION, USD, VIETNAM, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY LOCATION, VIETNAM, 2017 VS 2023 VS 2029
  1. Figure 54:  
  2. VALUE OF FOODSERVICE MARKET VIA LEISURE LOCATION, USD, VIETNAM, 2017 - 2029
  1. Figure 55:  
  2. VALUE SHARE OF LEISURE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
  1. Figure 56:  
  2. VALUE OF FOODSERVICE MARKET VIA LODGING LOCATION, USD, VIETNAM, 2017 - 2029
  1. Figure 57:  
  2. VALUE SHARE OF LODGING FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
  1. Figure 58:  
  2. VALUE OF FOODSERVICE MARKET VIA RETAIL LOCATION, USD, VIETNAM, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF RETAIL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
  1. Figure 60:  
  2. VALUE OF FOODSERVICE MARKET VIA STANDALONE LOCATION, USD, VIETNAM, 2017 - 2029
  1. Figure 61:  
  2. VALUE SHARE OF STANDALONE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
  1. Figure 62:  
  2. VALUE OF FOODSERVICE MARKET VIA TRAVEL LOCATION, USD, VIETNAM, 2017 - 2029
  1. Figure 63:  
  2. VALUE SHARE OF TRAVEL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
  1. Figure 64:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, VIETNAM, 2019 - 2023
  1. Figure 65:  
  2. MOST ADOPTED STRATEGIES, COUNT, VIETNAM, 2019 - 2023
  1. Figure 66:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, VIETNAM, 2022

Vietnam Foodservice Industry Segmentation

Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants are covered as segments by Foodservice Type. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.

  • Due to Vietnam's expansive and diverse culinary culture, full-service restaurants hold the highest market share in the country. In 2021, China was the leading nationality of foreign visitors to Vietnam, with nearly 57.7 thousand Chinese tourists, followed by South Korea, with 32.5 thousand visitors. Asian cuisine is the most popular in Vietnam, accounting for over 40% of the cuisine share in 2022. This demand stems from tourists from Asian countries and residents, as Vietnamese cuisine shares similarities with other Pan-Asian cuisines. In 2022, the collaboration between the Michelin Guide and the Vietnam National Administration of Tourism presented significant expansion opportunities for promoting Vietnamese cuisine globally.
  • The cloud kitchen market is experiencing rapid growth in Vietnam, primarily due to its ease of use and the opportunities it provided to the foodservice industry during the pandemic. Many restaurants that faced operational challenges during the COVID-19-related lockdown transitioned to virtual operations, taking advantage of centralized food production facilities for multiple restaurants, especially for deliveries. In June 2022, CloudEats, a cloud kitchen based in the Philippines and Vietnam, secured a USD 7 million investment for expansion across Southeast Asia. Vietnam is home to various online delivery platforms and cloud kitchens, including GrabFood, Now, GrabKitchen, and GoFood, providing opportunities for exponential growth.
  • Vietnam showed a moderate recovery from the COVID-19 pandemic, witnessing a 13.22% increase in market value from 2021 to 2022, owing to the incorporation of online food delivery services and automated kitchen technologies.
Foodservice Type
Cafes & Bars
By Cuisine
Bars & Pubs
Cafes
Juice/Smoothie/Desserts Bars
Specialist Coffee & Tea Shops
Cloud Kitchen
Full Service Restaurants
By Cuisine
Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
Quick Service Restaurants
By Cuisine
Bakeries
Burger
Ice Cream
Meat-based Cuisines
Pizza
Other QSR Cuisines
Outlet
Chained Outlets
Independent Outlets
Location
Leisure
Lodging
Retail
Standalone
Travel
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Market Definition

  • FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
  • QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
  • CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
  • CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Keyword Definition
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark.
Asian cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Chinese, Indian, Korean, Japanese, Bengali, Southeast Asian, etc.
Average Order Value It is the average value of all orders made by the customers at a foodservice establishment.
Bacon It is salted or smoked meat that comes from the back or sides of a pig.
Bars & Pubs It is a drinking establishment that is licensed to serve alcoholic drinks for consumption on the premises.
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
BRC British Retail Consortium
Burger It is a sandwich consisting of one or more cooked beef patties, placed inside a sliced bread roll or bun roll.
Café It is a foodservice establishment serving various refreshments (mainly coffee) and light meals.
Cafes & Bars It is a type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
Cappuccino It is an Italian coffee drink that is traditionally prepared with equal parts double espresso, steamed milk, and steamed milk foam.
CFIA Canadian Food Inspection Agency
Chained Outlet It refers to a foodservice establishment that shares brands, operates in several locations, has central management, and standardized business practices.
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Cloud Kitchen It is a foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Cocktail It is an alcoholic mixed drink made with either a single spirit or a combination of spirits, mixed with other ingredients such as juices, flavored syrups, tonic water, shrubs, and bitters.
Edamame It is a Japanese dish prepared with soybeans (harvested before they ripen or harden) and cooked in its pod.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Espresso It is a concentrated form of coffee, served in shots.
European cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Italian, French, German, English, Dutch, Danish, etc.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Full service restaurant It refers to a foodservice establishment where customers are seated at a table, give their order to a server, and are served food at a table.
Ghost Kitchen It refers to a cloud kitchen.
GLA Gross Leasable Area
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grain-fed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Independent Outlet It refers to a foodservice establishment that operates with a single outlet or is structured as a small chain with no more than three locations.
Juice It is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
Latin American It includes full-service offerings in restaurants that serve cuisines from cultures such as Mexican, Brazilian, Argentinian, Colombian, etc.
Latte It is a milk-based coffee that is made up of one or two shots of espresso, steamed milk, and a thin layer of frothed milk.
Leisure It refers to foodservice offered as a part of a recreation business, such as sports arenas, zoos, movie theaters, and museums.
Lodging It refers to foodservice offerings at hotels, motels, guesthouses, holiday homes, etc.
Macchiato It is an espresso coffee drink with a small amount of milk, usually foamed.
Meat-based cuisines This inlcudes food items like fried chicken, steak, ribs, etc. where meat is the primary ingredient for the dish.
Middle Eastern cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Arabic, Lebanese, Iranian, Israeli, etc.
Mocktail It is an non-alcoholic mixed drink.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
North American It includes full-service offerings in restaurants that serve cuisines from cultures such as American, Canadian, Caribbean, etc.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
PDO Protected Designation of Origin: It is the name of a geographical region or specific area that is recognized by official rules to produce certain foods with special characteristics related to location.
Pepperoni It is an American variety of spicy salami made from cured meat.
Pizza It is a dish made typically of flattened bread dough spread with a savory mixture usually including tomatoes and cheese and often other toppings and baked.
Primal cuts It refers to the major sections of the carcass.
Quick service restaurant It refers to a foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
Retail It refers to a foodservice outlet inside a mall. shopping complex or a commercial real estate building, where there are other businesses operating as well.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kiosk It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Smoothie It is a beverage made by placing all the ingredients in a container and processing them together, without removing the pulp.
Specialty coffee & tea shops It refers to a foodservice establishment that serves only various types of tea or coffee.
Standalone It refers to a restaurants that have an independent infrastructure setup and not connected to any other business.
Sushi It is a Japanese dish of prepared vinegared rice, usually with some sugar and salt, accompanied by a variety of ingredients, such as seafood—often raw—and vegetables.
Travel It refers to foodservice offerings such as airplane food, dining on long-distance trains, and foodservice on cruise ships.
Virtual Kitchen It refers to a cloud kitchen.
Wagyu Beef It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market size estimations for the forecast years are in nominal terms. Inflation is considered for average order value, and it is forecasted as per predicted inflation rates in the countries.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Vietnam Foodservice Market Research FAQs

The Vietnam Foodservice Market size is expected to reach USD 22.72 billion in 2024 and grow at a CAGR of 9.81% to reach USD 36.29 billion by 2029.

In 2024, the Vietnam Foodservice Market size is expected to reach USD 22.72 billion.

Golden Gate JSC, Jollibee Foods Corporation, Lotte GRS Co. Ltd, The Al Fresco's Group Vietnam and Yum! Brands Inc. are the major companies operating in the Vietnam Foodservice Market.

In the Vietnam Foodservice Market, the Full Service Restaurants segment accounts for the largest share by foodservice type.

In 2024, the Cloud Kitchen segment accounts for the fastest growing by foodservice type in the Vietnam Foodservice Market.

In 2023, the Vietnam Foodservice Market size was estimated at 22.72 billion. The report covers the Vietnam Foodservice Market historical market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. The report also forecasts the Vietnam Foodservice Market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023.

Food Service in Vietnam Industry Report

Statistics for the 2023 Vietnam Foodservice market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Vietnam Foodservice analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Food Service Market in Vietnam Report Snapshots

Vietnam Foodservice Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029