Vietnam DIY Home Improvement Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | > 5.00 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Vietnam DIY Home Improvement Market Analysis
Vietnam DIY Home Improvement Market is poised to grow at a CAGR of more than 5% during the forecast period.
DIY home improvement refers to decorating or building small structures that give an enhanced look to an existing home. It includes improvements to lawns, gardens, and outdoor structures, such as gazebos and garages. It usually includes renovations in comfort, maintenance, repair, general servicing tasks, additional space, saving energy, and safety.
The industry for do-it-yourself (DIY) home improvement retailing observed notable growth during the COVID-19 pandemic. People in developed and developing countries invested their time in completing home improvement projects due to lockdowns and social restrictions during the pandemic.
The majority of people in Vietnam took up gardening as a DIY home improvement project to enhance their living spaces and stay occupied during the lockdown. DIY home improvement products used in building maintenance, plumbing, and other home improvement purposes are considered the target products in the market.
Vietnam DIY Home Improvement Market Trends
This section covers the major market trends shaping the Vietnam DIY Home Improvement Market according to our research experts:
Increasing Focus on Online Retailing of DIY Products is Driving the Market in Vietnam
Factors such as an increasing number of DIY stores and the easy availability of DIY equipment, appliances, and tools online may contribute toward the growth of the segment in Vietnam. Various industry giants are actively investing in R&D activities with an intent to increase product assortment and innovation by adding value to their products. The presence of necessary skills in consumers for carrying out home improvement work is among the key factors propelling the market's growth. Manufacturers offer smart home improvement kits to assist DIY consumers. The presence of large manufacturers and retailers also boosted the number of DIY projects across the country.
Increasing Urbanization is Driving the Market
Steady urbanization and increasing disposable incomes in Vietnam are propelling the DIY home improvement market. Growing housing prices in populated cities due to rapid urbanization may also fuel the DIY home improvement market during the forecast period. This increase in the prices of home improvement may drive people to work on small improvement projects, such as gardening and plumbing, on their own. The steady rise in urbanization and the increasing penetration of e-commerce channels offering huge discounts may further contribute significantly toward the expansion of the DIY home improvement market in Vietnam.
Vietnam DIY Home Improvement Industry Overview
The report covers the major international players operating in the Vietnamese DIY home improvement market. These players are leading the market in terms of market share. On the other hand, mid-size and smaller businesses are expanding their market presence by acquiring new contracts and entering new markets as a result of technological improvements and product innovations. The major players in the market are Andersen Corporation, 3M Vietnam Co. Ltd, Rockwool, Kohler, and DuPont Building Innovations.
Vietnam DIY Home Improvement Market Leaders
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Andersen Corporation
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3M Vietnam Co. Ltd
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Rockwool
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Kohler
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DuPont Building Innovations
*Disclaimer: Major Players sorted in no particular order
Vietnam DIY Home Improvement Market News
- In September 2022, the Japan-based DIY retailer Kohnan Japan Long Bien opened its 10th store in the Aeon Mall in Hanoi City, Vietnam. The store provides products such as outdoor goods, miscellaneous indoor goods, and tableware. Kohnan also has its own brands - Southernport and Lifelex. It is planning to manufacture unique products in collaboration with local Vietnamese companies.
- In November 2021, Andersen Corporation, the manufacturer of America's most-loved brand of windows and doors. Andersen published its first Environmental Product Declaration (EPD) for the Andersen E-Series casement/awning, double-hung, gliding, and picture windows.
Vietnam DIY Home Improvement Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain/Supply Chain Analysis
4.5 Porter's Five Forces Analysis
4.6 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Lumber and Landscape Management
5.1.2 Décor and Indoor Garden
5.1.3 Kitchen
5.1.4 Painting and Wallpaper
5.1.5 Tools and Hardware
5.1.6 Building Materials
5.1.7 Lighting
5.1.8 Plumbing and Equipment
5.1.9 Flooring, Repair, and Replacement
5.1.10 Electrical Work
5.2 By Distribution Channel
5.2.1 DIY Home Improvement Stores
5.2.2 Specialty Stores
5.2.3 Online
5.2.4 Other Physical Stores
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Andersen Corporation
6.2.2 DuPont Building Innovations
6.2.3 Kohler
6.2.4 3M Vietnam Co. Ltd
6.2.5 Rockwool
6.2.6 Innoci Viet Nam Co. Ltd
6.2.7 Caeser
6.2.8 Ambassador Signage & Lighting
6.2.9 Truong Thanh
6.2.10 Luca Interior Design Company Limited*
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. Appendix
Vietnam DIY Home Improvement Industry Segmentation
DIY refers to building, modifying, or repairing things without the direct aid of experts or professionals. The report covers a complete background analysis of the Vietnamese DIY home improvement market, including an assessment of the economy, the emerging market trends by segments, a market overview, significant changes in market dynamics, and the competitive landscape.
The Vietnamese DIY home improvement market is segmented by product type (lumber and landscape management, décor and indoor garden, kitchen, painting and wallpaper, tools and hardware, building materials, lighting, plumbing and equipment, flooring, repair and replacement, and electrical work) and distribution channel (DIY home improvement stores, specialty stores, online, and other physical stores). The market sizes and forecasts for the above segments are provided in value (USD million) terms.
| By Type | |
| Lumber and Landscape Management | |
| Décor and Indoor Garden | |
| Kitchen | |
| Painting and Wallpaper | |
| Tools and Hardware | |
| Building Materials | |
| Lighting | |
| Plumbing and Equipment | |
| Flooring, Repair, and Replacement | |
| Electrical Work |
| By Distribution Channel | |
| DIY Home Improvement Stores | |
| Specialty Stores | |
| Online | |
| Other Physical Stores |
Vietnam DIY Home Improvement Market Research FAQs
What is the current Vietnam DIY Home Improvement Market size?
The Vietnam DIY Home Improvement Market is projected to register a CAGR of greater than 5% during the forecast period (2024-2029)
Who are the key players in Vietnam DIY Home Improvement Market?
Andersen Corporation, 3M Vietnam Co. Ltd, Rockwool, Kohler and DuPont Building Innovations are the major companies operating in the Vietnam DIY Home Improvement Market.
What years does this Vietnam DIY Home Improvement Market cover?
The report covers the Vietnam DIY Home Improvement Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Vietnam DIY Home Improvement Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Vietnam DIY Home Improvement Industry Report
Statistics for the 2024 Vietnam DIY Home Improvement market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Vietnam DIY Home Improvement analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
