Market Trends of Vietnam Digital Signage Industry
OLED to Show Significant Growth
- OLED technology promises significantly enhanced picture quality, with the potential for innovative new consumer display presentations. It is often hailed as the future of digital displays and screens.
- It is the only technology that overcomes the limitations of conventional displays, as it offers enhanced reality combined with a dynamic form. OLED provides superior light and color expression, as it is based on self-emitting light sources. Its flexibility and transparent nature result from the development of innovative OLED materials.
- The self-lighting OLED technology known as transparent OLED (T-OLED) also produces four times more transparent screens. For a spectacular image overlay, it keeps the unending contrast and ideal colors of OLED technology. While LCD has only been used to produce displays with 10% clarity, T-OLED offers 38% transparency. Due to the front-facing UV protection, the display is perfect for store windows that draw attention from onlookers because things behind the screen blend with the content when viewed from the front.
- Vietnam is marketing the application of OLED digital signage boards in the country. For instance, in August 2021, the country hosted the International LED/OLED and Digital Signage Show at Saigon Exhibition and Convention Center in Ho Chi Minh.
- Moreover, LG Display also invested USD 1.4 billion in Vietnam to expand its organic light-emitting diode (OLED) display production, which is used in TVs, smartphones, and automotive screens. According to a statement made by Hai Phong city, the investment would expand LG Display's monthly production capacity of OLED modules from 9.6 million to 10.1, 13, and 14 million.
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Digital Signage is Widely used in Commercial Applications
- The global digital signage market is booming due to the increasing number of digital signs being installed in commercial spaces, such as hospitality centers, retail stores, and other public spaces for advertising, as well as displaying product information, instructions, directions, and entertaining content.
- By increasing brand awareness among consumers, catching the attention of passersby, improving business operating efficiency, enhancing customer experiences, and promoting new products in the market, digital signage in commercial applications allows businesses to efficiently and effectively reach and interact with their customers, thereby attracting new business opportunities for them.
- For instance, social media is a powerful tool for influencing and enticing customers in the retail industry. However, it is not always simple. It may be tough to create successful social media material, distribute it, and persuade others to "like" it. It is simple to repurpose social media information and get it in front of an audience without any other distractions with digital signage.
- Customers can be directed to specific products, upsell things, find their way to restrooms or assistance stations, and even get emergency information with digital signage in retail. This saves money on employees and puts customers in command of their own experience.
