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Vietnam Digital Signage Market Size (2024 - 2029)

The Vietnamese digital signage market is poised for significant growth, driven by the increasing use of video walls and digital billboards in sectors such as retail, healthcare, transportation, and government. This market expansion is facilitated by the ability of digital signage to influence purchase decisions and engage targeted audiences effectively. Technological advancements and reduced costs are making digital signage more mainstream, with vendors investing in product innovations to meet rising demand. Despite initial setbacks due to the COVID-19 pandemic, which temporarily decreased demand, the market has seen a broadened application in marketing, particularly in hospitals and public spaces.

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Market Size of Vietnam Digital Signage Industry

Vietnam Digital Signage Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 10.12 %
Market Concentration Medium

Major Players

Vietnam Digital Signage Market Major Players

*Disclaimer: Major Players sorted in no particular order

Vietnam Digital Signage Market Analysis

The Vietnamese digital signage market is expected to record a CAGR of 10.12% during the forecast period. The market is expected to grow steadily due to the increased application of video walls and digital billboards for brand marketing across various applications, including retail, healthcare, transportation, and government.

  • Digital signage has played an important factor in influencing the purchase decision. Institutions like the government, healthcare, public transit, and retail stores are now heavily relying on digital signage to better engage their targeted audiences to communicate their message.
  • As digital signage enables content and messages to be displayed on an electronic screen or digital sign and can be changed without modification to the physical sign, aggressive growth across various emerging economies over the next few years is anticipated. The adoption of digital signage is becoming more popular and mainstream with the technological advancements and decrease in price.
  • The vendors offering digital signage solutions are continuously investing in product innovations. For instance, Samsung announced the global launch of The Wall Luxury, the latest version of its modular MicroLED screen, which can be tailored to any size and aspect ratio. Such innovations and the increase in ad spending are expected to drive the demand in the country.
  • The COVID-19 outbreak has affected the studied market, as the manufacturing facilities were closed in the initial phase, and work-from-home trends also reflected the decrease in demand. However, the scenario expanded the scope of marketing through digital signage across many industries, especially in hospitals and public places, which utilized the technology for displaying important information. There has also been an impact of the Russia-Ukraine war on the overall packaging ecosystem.

Vietnam Digital Signage Industry Segmentation

Digital signage is a display technology showing text, images, and videos. It uses LCD, LED, projection, and e-paper to display digital advertisement content. The study characterizes the market based on the mode of display, solution type, and application, such as infrastructure, industrial, commercial, and other applications. The study also covers the impact of COVID-19 on the Industry. The Vietnamese Digital Signage market is segmented by Mode of Display (Liquid Crystal Display/Plasma, LEDs, Projection Screens, OLEDs), Solution Type (Hardware, Software), and Application (Infrastructure, Industrial, Commercial). The market sizes and forecasts regarding value (USD million) for all the above segments are provided.

By Mode of Display
Liquid Crystal Display/Plasma
LEDs
Projection Screens
OLEDs
Other Modes of Display
By Solution Type
Hardware
Software
By Application
Infrastructure
Industrial
Commercial
Other Applications
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Vietnam Digital Signage Market Size Summary

The Vietnamese digital signage market is experiencing significant growth, driven by the increasing adoption of video walls and digital billboards across various sectors such as retail, healthcare, transportation, and government. Digital signage has become a crucial tool for engaging target audiences and influencing purchase decisions, with its ability to display and update content dynamically without physical alterations. This technology is gaining traction due to technological advancements and cost reductions, making it more mainstream. Vendors are investing in innovative solutions, such as Samsung's modular MicroLED screen, to meet the rising demand. Despite challenges posed by the COVID-19 pandemic and geopolitical tensions, the market is expanding, particularly in sectors like healthcare and public spaces, where digital signage is used for information dissemination.

The market is characterized by a partial fragmentation with several major players, including Net & Com Integrated Telecom, Vodatel Integrated Solutions Vietnam Co. Limited, and NEC Corporation (Vietnam), among others. These companies are enhancing their market presence through innovative solutions and new contracts. The global digital signage market is also thriving, with increasing installations in commercial spaces for advertising and customer engagement. In Vietnam, the application of OLED technology is gaining momentum, with significant investments from companies like LG Display to expand production capabilities. This growth is further supported by strategic investments from South Korean giants Samsung and LG, highlighting Vietnam's importance as a hub for research, development, and manufacturing in the region.

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Vietnam Digital Signage Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Value Chain/Supply Chain Analysis

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

    4. 1.4 Assessment of the COVID-19 Impact on the Industry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Mode of Display

      1. 2.1.1 Liquid Crystal Display/Plasma

      2. 2.1.2 LEDs

      3. 2.1.3 Projection Screens

      4. 2.1.4 OLEDs

      5. 2.1.5 Other Modes of Display

    2. 2.2 By Solution Type

      1. 2.2.1 Hardware

      2. 2.2.2 Software

    3. 2.3 By Application

      1. 2.3.1 Infrastructure

      2. 2.3.2 Industrial

      3. 2.3.3 Commercial

      4. 2.3.4 Other Applications

Vietnam Digital Signage Market Size FAQs

The Vietnam Digital Signage Market is projected to register a CAGR of 10.12% during the forecast period (2024-2029)

NEC Corporation, AT&T Inc., LG Corporation, Net & Com Integrated Telecom and Intel Corporation are the major companies operating in the Vietnam Digital Signage Market.

Vietnam Digital Signage Market Report Snapshots

Vietnam Digital Signage Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)