Market Size of Video Streaming Industry
Study Period | 2019 - 2029 |
Market Size (2024) | USD 129.88 Billion |
Market Size (2029) | USD 374.51 Billion |
CAGR (2024 - 2029) | 23.59 % |
Fastest Growing Market | Asia Pacific |
Largest Market | North America |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Video Streaming Market Analysis
The Video Streaming Market size is estimated at USD 129.88 billion in 2024, and is expected to reach USD 374.51 billion by 2029, growing at a CAGR of 23.59% during the forecast period (2024-2029).
The increasing recognition of OTT platforms, providing on-demand video content without the necessity for conventional cable or satellite subscriptions, might account for significant market growth. Moreover, OTT platforms were expected to draw more subscribers, especially among younger audiences pursuing flexible and personalized content consumption in the coming years to drive future market growth.
- The video streaming market has grown significantly, transforming people's entertainment and data utilization. Video streaming is a real-time delivery of digital video content over the web, authorizing users to watch movies, watch recordings, live events, TV shows, and other visual content on different internet-connected gadgets without conventional physical media.
- The large availability of high-speed internet can be a driving force for the streaming video marketplace. Consumers can quickly get the right of entry to and stream video content to their smartphones, PCs, smart TVs, and tablets due to the vast use of broadband and mobile internet. This availability will increase demand for content material, while viewers can see shows and films favored on any tool at any time.
- Furthermore, the increase of these internet connections, particularly in cities and towns, has made streaming video less challenging to get suitable access to as more significant conditions' advantage of the substantial net infrastructure and a convenient target audience for streaming video sports keeps making bigger the marketplace growth. In addition, the huge adoption of smartphones, tablets, smart TVs, and other data-enabled gadgets has fueled the increase of video streaming.
- However, video streaming platforms might face challenges related to content piracy and unauthorized distribution of copyrighted material. Piracy affects the revenues of streaming services and content creators' earnings, thereby restraining market growth.
Video Streaming Industry Segmentation
Video streaming is a process of delivering real-time digital video content over the internet to end-users. It allows users to watch videos, movies, live events, TV shows, and other visual content on multiple internet-connected devices without downloading the entire video file.
The video streaming market is streaming type (live video streaming and non-linear video streaming), component (software and services), solutions (Internet Protocol TV, Over-the-Top (OTT), cable TV, and pay-TV), platform (gaming consoles, laptops & desktops, smartphones & tablets, and smart TVs), revenue models (advertising, rental, and subscription), deployment type (cloud and on-premises), end-users (enterprise and consumer), and geography (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa).
The market sizes and forecasts are provided in terms of value in USD for all the above segments.
By Streaming Type | |
Live Video Streaming | |
Non-Linear Video Streaming |
By Component | |
Software | |
Services |
By Solutions | |
Internet Protocol TV | |
Over-the-Top (OTT) | |
Cable TV | |
Pay-TV |
By Platform | |
Gaming Consoles | |
Laptops & Desktops | |
Smartphones & Tablets | |
Smart TV |
By Revenue Model | |
Advertising | |
Rental | |
Subscription |
By Deployment Type | |
Cloud | |
On-Premises |
By End User | |
Enterprise | |
Consumer |
By Geography*** | |
North America | |
Europe | |
Asia | |
Australia and New Zealand | |
Latin America | |
Middle East and Africa |
Video Streaming Market Size Summary
The video streaming market is experiencing substantial growth, driven by the increasing popularity of over-the-top (OTT) platforms that offer on-demand video content without the need for traditional cable or satellite subscriptions. This shift is particularly appealing to younger audiences who prefer flexible and personalized content consumption. The widespread availability of high-speed internet, both through broadband and mobile connections, has further facilitated this growth, allowing users to access and stream video content on various devices such as smartphones, tablets, and smart TVs. The expansion of internet infrastructure, especially in urban areas, has broadened the potential audience for video streaming services, contributing to a more extensive customer base. However, challenges such as content piracy and unauthorized distribution of copyrighted material pose risks to the revenue streams of streaming services and content creators.
North America stands out as a significant player in the video streaming market, with major platforms like Netflix, Amazon Prime Video, Hulu, Disney+, HBO Max, and YouTube dominating the region. These platforms have invested heavily in original content to attract and retain viewers, benefiting from a tech-savvy population that embraces digital innovations. The diverse and extensive content offerings in North America, including localized content in multiple languages and genres, have been crucial in appealing to a broad demographic. The competitive landscape is marked by global firms engaging in partnerships and innovations to maintain their market positions. Recent developments include Amazon's plans to introduce an advertising-supported Prime Video tier and Rumble's acquisition of Callin to enhance live-streaming capabilities. These strategic moves reflect the ongoing evolution and adaptation of streaming platforms to meet changing consumer preferences and market dynamics.
Video Streaming Market Size - Table of Contents
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1. MARKET INSIGHTS
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1.1 Market Overview
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1.2 Industry Value Chain Analysis
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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1.4 Assessment of the Impact of COVID-19 on the Market
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2. MARKET SEGMENTATION
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2.1 By Streaming Type
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2.1.1 Live Video Streaming
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2.1.2 Non-Linear Video Streaming
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2.2 By Component
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2.2.1 Software
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2.2.2 Services
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2.3 By Solutions
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2.3.1 Internet Protocol TV
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2.3.2 Over-the-Top (OTT)
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2.3.3 Cable TV
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2.3.4 Pay-TV
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2.4 By Platform
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2.4.1 Gaming Consoles
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2.4.2 Laptops & Desktops
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2.4.3 Smartphones & Tablets
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2.4.4 Smart TV
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2.5 By Revenue Model
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2.5.1 Advertising
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2.5.2 Rental
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2.5.3 Subscription
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2.6 By Deployment Type
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2.6.1 Cloud
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2.6.2 On-Premises
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2.7 By End User
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2.7.1 Enterprise
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2.7.2 Consumer
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2.8 By Geography***
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2.8.1 North America
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2.8.2 Europe
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2.8.3 Asia
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2.8.4 Australia and New Zealand
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2.8.5 Latin America
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2.8.6 Middle East and Africa
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Video Streaming Market Size FAQs
How big is the Video Streaming Market?
The Video Streaming Market size is expected to reach USD 129.88 billion in 2024 and grow at a CAGR of 23.59% to reach USD 374.51 billion by 2029.
What is the current Video Streaming Market size?
In 2024, the Video Streaming Market size is expected to reach USD 129.88 billion.