Video Game Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Video Game Market is Segmented by Device Type (Computer, Mobile, and Console), Type (Online and Offline), and Geography (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The Market Sizes and Forecasts Regarding Value (USD) for all the Above Segments are Provided.

Video Game Market Size

Video Game Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 254.16 Billion
Market Size (2029) USD 467.45 Billion
CAGR (2024 - 2029) 12.96 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific
Market Concentration Low

Major Players

Video Game Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Video Game Market with other markets in Technology, Media and Telecom Industry

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Video Game Market Analysis

The Video Game Market size is estimated at USD 254.16 billion in 2024, and is expected to reach USD 467.45 billion by 2029, at a CAGR of 12.96% during the forecast period (2024-2029).

  • Technological advancements in gaming hardware are poised to unlock a multitude of market opportunities. The debut of high-powered consoles, such as the PlayStation 5 and Xbox Series X|S, heralded a transformative phase in gaming. These state-of-the-art consoles, equipped with cutting-edge graphics, rapid load times, ray tracing, and elevated frame rates, significantly enhance the immersive and visually captivating nature of gaming.
  • The surge in mobile gaming can be attributed to the evolution of mobile phones, now armed with robust processors like Apple's A-series chips and Qualcomm's Snapdragon. These advancements, coupled with superior graphics, enhanced processing capabilities, and support for augmented (AR) and virtual reality (VR), empower smartphones to deliver top-tier gaming experiences on the move. Furthermore, the global uptick in 5G smartphone adoption presents vast opportunities for video game vendors. For context, Ericsson reports that global smartphone mobile network subscriptions neared seven billion in 2023, with projections surpassing 7.7 billion by 2028. Notably, China, India, and the U.S. lead in subscription numbers.
  • Cloud gaming acts as a major driver of the video game market. Cloud gaming platforms such as Google Stadia, Microsoft Xbox Cloud Gaming, NVIDIA GeForce Now, and Amazon Luna enable players to stream games directly to their devices, eliminating the need for dedicated hardware. This shift removes the reliance on powerful PCs or consoles, democratizing access to AAA games and enhancing accessibility across various demographics, thereby accelerating market growth. Furthermore, the emergence of 5G networks is poised to enhance cloud gaming experiences by delivering faster, low-latency internet connections, ensuring more reliable and interactive streaming.
  • Platforms including Twitch, YouTube Gaming, and Facebook Gaming have established themselves as dominant forces in the esports arena. Here, gamers can stream their gameplay, engage with viewers, and monetize their content through avenues like subscriptions, advertisements, and donations. Content creators and influencers play a pivotal role in this landscape, drawing in millions of viewers and influencing video gaming trends.
  • The growing emphasis on virtual reality (VR) and augmented reality (AR) technologies is propelling market expansion. With devices such as Oculus Quest, PlayStation VR, and HTC Vive, players are ushered into a fully immersive gaming realm, enriching both single-player and multiplayer experiences with unprecedented depth and excitement. 
  • With the growing integration of online services in gaming, players' personal information including email addresses, credit card details, and gameplay data faces heightened vulnerability to breaches. cybersecurity risks and data breaches impede market growth.
  • Macroeconomic factors such as inflation, rising interest rates, geopolitical conflicts impact on market growth. As inflation increases costs for developers and platforms, companies might elevate subscription prices for services such as Xbox Game Pass, PlayStation Now, and EA Play to safeguard their profitability. Such price increases could induce subscription fatigue in consumers, particularly as they grapple with escalating expenses in other life domains. 

Video Game Market Trends

Mobile Segment is Expected to Witness Remarkable Growth

  • The global video game market is significantly reshaped by the increasing sales and adoption of mobile devices. As mobile phones become more powerful and accessible, they are driving gaming growth in multiple ways.
  • The increasing sales of mobile devices, especially smartphones and tablets, have significantly expanded the potential gaming audience. Unlike traditional gaming platforms such as PCs or consoles, mobile games are accessible to a wide range of demographics, including casual gamers, older adults, and individuals from emerging markets.
  • Mobile devices are increasingly adopting AR technology, leading to innovative interactive gaming experiences. With advancements in mobile phone cameras, sensors, and processing power, developers can craft sophisticated AR games that seamlessly blend the real and virtual worlds. Furthermore, as VR technology becomes more affordable and is integrated into mobile devices, it promises to usher in a new era of immersive gaming for mobile enthusiasts.
  • As 5G networks roll out in both developed and emerging markets, the demand for compatible smartphones surges. These 5G-enabled devices are not just features; they're pivotal selling points, spurring quicker device replacements and igniting interest in markets that once lagged in high-speed access.
  • Advancements in camera technology like multi-lens setups, high megapixel counts, AI-driven image processing, and enhanced night modes are propelling smartphone sales. With consumers increasingly relying on smartphones for social media, professional tasks, and entertainment, camera quality has become paramount in their purchasing decisions.
Video Game Market: Number of 5G Mobile Subscriptions, by Region, in Millions, Global

Asia Pacific to Register Major Growth

  • The Asia-Pacific region is experiencing a shift toward mobile-first gaming due to high mobile penetration and widespread smartphone use. Countries such as China, India, Indonesia, and Thailand are seeing significant growth in mobile gaming. The availability of affordable smartphones and the popularity of mobile platforms like Android and iOS are making gaming accessible to a broad demographic across the region.
  • As 5G networks roll out in both developed and emerging markets, the demand for compatible smartphones surges. These 5G-enabled devices are not just features; they're pivotal selling points, spurring quicker device replacements and igniting interest in markets that once lagged in high-speed access.
  • Advancements in camera technology like multi-lens setups, high megapixel counts, AI-driven image processing, and enhanced night modes are propelling smartphone sales. With consumers increasingly relying on smartphones for social media, professional tasks, and entertainment, camera quality has become paramount in their purchasing decisions.
  • Governments across the APAC region are increasingly recognizing the economic and social value of video games and eSports. South Korea stands out as a leading example, with its government actively bolstering the eSports infrastructure through initiatives like dedicated stadiums, sponsorships, and media collaborations. Similarly, nations such as China, India, and Japan are channeling investments into their gaming ecosystems, organizing international tournaments, and championing local game development.
Video Game Market: Market CAGR (%), By Region, Global

Video Game Industry Overview

The video game market is highly fragmented, with global and local conglomerates and specialized players operating across various segments. While several large multinational companies dominate specific high-value segments, numerous regional and niche players contribute to the overall competition, making the market highly diverse. This fragmentation is driven by the demand for the video game market across a wide range of end-user verticals, allowing both large and small companies to coexist and thrive in the market.

Leading companies in the video game market include Activision Blizzard, Apple Inc., The Walt Disney Company, Electronic Arts Inc., Lucid Games, Microsoft Corporation, Nintendo, Rovio Entertainment Corporation, Sony Interactive Entertainment Inc., and Tencent Holdings Ltd. These companies have established strong brand recognition and extensive global operations, enabling them to command significant market share. Their strengths lie in innovation, broad product portfolios, and strong distribution networks. These leaders often engage in strategic acquisitions and partnerships to maintain their competitive edge and expand their market reach.

Companies prioritize innovation to succeed in the video game market. Numerous developers prioritize crafting deep, immersive worlds complemented by rich narratives. In recent years, companies investing in emerging markets and adapting their offerings to regional needs are likely to gain a competitive advantage in this fragmented market.

Video Game Market Leaders

  1. Apple Inc.

  2. The Walt Disney Company

  3. Electronic Arts Inc.

  4. Sony Interactive Entertainment Inc.

  5. Nintendo

*Disclaimer: Major Players sorted in no particular order

Video Game Market Concentration
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Video Game Market News

  • November 2024: Sony has announced that over 50 graphically enhanced games will be available for the PS5 Pro on November 7, 2024. This marks a significant upgrade for Sony's most powerful console to date.
  • October 2024: Electronic Arts Inc. and BioWare unveiled that Dragon Age: The Veilguard has officially launched on PlayStation5 (with enhancements for PS5 Pro), Xbox Series X|S, and PC platforms including Steam (Steam Deck Verified), EA app, and Epic Games Store.

Video Game Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Threat of New Entrants

      2. 4.2.2 Bargaining Power of Buyers/Consumers

      3. 4.2.3 Bargaining Power of Suppliers

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Impact of COVID-19 Aftereffects and Other Macroeconomic Factors on the Market

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Drivers

      1. 5.1.1 Rollout of 5G Network

      2. 5.1.2 Rapid Expansion of Mobile Gaming

    2. 5.2 Market Restraints

      1. 5.2.1 Data Security Concerns

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Device Type

      1. 6.1.1 Computer

      2. 6.1.2 Mobile

      3. 6.1.3 Console

    2. 6.2 By Type

      1. 6.2.1 Online

      2. 6.2.2 Offline

    3. 6.3 By Geography***

      1. 6.3.1 North America

      2. 6.3.2 Europe

      3. 6.3.3 Asia

      4. 6.3.4 Australia and New Zealand

      5. 6.3.5 Middle East and Africa

      6. 6.3.6 Latin America

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles

      1. 7.1.1 Activision Blizzard

      2. 7.1.2 Apple Inc.

      3. 7.1.3 The Walt Disney Company

      4. 7.1.4 Electronic Arts Inc.

      5. 7.1.5 Lucid Games

      6. 7.1.6 Microsoft Corp.

      7. 7.1.7 Nintendo

      8. 7.1.8 Rovio Entertainment Corporation

      9. 7.1.9 Sony Interactive Entertainment Inc.

      10. 7.1.10 Tencent Holdings Ltd.

    2. *List Not Exhaustive
  8. 8. INVESTMENT ANALYSIS

  9. 9. FUTURE OUTLOOK OF THE MARKET

**Subject to Availability
***In the final report, Asia, Australia, and New Zealand will be studied together as 'Asia Pacific'
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Video Game Industry Segmentation

A video game is an electronic game where players interact with a user interface or input device, be it a joystick, controller, keyboard, or motion-sensing device, to receive visual feedback. This feedback, usually displayed on screens such as televisions, monitors, or VR headsets, includes moving images, text, or graphics that depict the game's world or virtual environment.

The study tracks the revenue accrued through the sale of video games by various players across the globe. The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyses the overall impact of COVID-19 aftereffects and other macroeconomic factors on the market. The report’s scope encompasses market sizing and forecasts for the various market segments.

The video game market is segmented by device type (computer, mobile, and console), type (online and offline), and geography (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The market sizes and forecasts regarding value (USD) for all the above segments are provided.

By Device Type
Computer
Mobile
Console
By Type
Online
Offline
By Geography***
North America
Europe
Asia
Australia and New Zealand
Middle East and Africa
Latin America
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Video Game Market Research FAQs

The Video Game Market size is expected to reach USD 254.16 billion in 2024 and grow at a CAGR of 12.96% to reach USD 467.45 billion by 2029.

In 2024, the Video Game Market size is expected to reach USD 254.16 billion.

Apple Inc., The Walt Disney Company, Electronic Arts Inc., Sony Interactive Entertainment Inc. and Nintendo are the major companies operating in the Video Game Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Video Game Market.

In 2023, the Video Game Market size was estimated at USD 221.22 billion. The report covers the Video Game Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Video Game Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Video Game Industry Report

Statistics for the 2024 Video Game market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Video Game analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Video Game Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)