Vehicle Roadside Assistance Market Size
| Study Period | 2020 - 2029 |
| Market Size (2024) | USD 29.89 Billion |
| Market Size (2029) | USD 37.75 Billion |
| CAGR (2024 - 2029) | 4.78 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Vehicle Roadside Assistance Market Analysis
The Vehicle Roadside Assistance Market size is estimated at USD 29.89 billion in 2024, and is expected to reach USD 37.75 billion by 2029, growing at a CAGR of 4.78% during the forecast period (2024-2029).
The vehicle roadside assistance market caters to drivers facing breakdowns or emergencies. Its services aim to provide immediate aid, restore vehicles, or ensure they reach a secure location. Typically offered by specialized firms or bundled with insurance, warranties, or automotive club memberships, these services address common issues such as flat tires, dead batteries, engine failures, accidents, lockouts, and other situations that could impede drivers' journeys. The market encompasses many services, including towing, fuel delivery, jump-starts, and locksmith services, ensuring comprehensive support for distressed drivers.
The market is expanding due to rising vehicle ownership, a growing need for reliable assistance, and an aging vehicle population. Increased vehicle sales and a heightened focus on safety and convenience further fuel this growth. The rising complexity of modern vehicles, demanding specialized knowledge and repair tools, fuels the demand for roadside assistance services. The challenges include improving response times, service quality, and changing customer preferences. However, the market also presents opportunities like AI dispatch systems, electric vehicle support, and connected vehicle technologies.
Vehicle Roadside Assistance Market Trends
Commercial Vehicle is the Fastest-growing Segment in the Market
The commercial vehicle roadside assistance market segment is poised for significant growth. This category encompasses various vehicles primarily utilized for commercial purposes, such as buses, vans, and trucks. Its expansion is attributed to multiple factors, including the upsurge in logistics, the transportation sector, and the flourishing e-commerce industry, which has led to an increase in the fleet size of commercial vehicles.
Companies are investing more in roadside assistance services to ensure swift issue resolution. Service providers are now tailoring their offerings to cater to the diverse needs of commercial vehicle operators, ranging from heavy-duty towing to specialized assistance related to cargo handling.
Additionally, technological advancements play a vital role in the growth of this segment. Integrating telematics with GPS tracking systems enables real-time monitoring, leading to swifter responses and heightened efficiency in roadside assistance services. Moreover, the increasing adoption of electric commercial vehicles necessitates specialized roadside assistance services, including battery charging and management solutions.
Furthermore, regulatory frameworks and government initiatives to improve road safety and reduce vehicle downtime also expand the market. These regulations often mandate the availability of roadside assistance services for commercial vehicles, thereby driving demand.
Europe Dominates the Vehicle Roadside Assistance Market
The European automotive industry is rapidly expanding, solidifying the region as the top revenue generator in the global vehicle roadside assistance market. Surging vehicle sales and the dense population on European roads primarily drive this growth. Other factors, including increasing per capita income, a penchant for luxury among consumers, and a generally high standard of living, are boosting the demand for roadside assistance services in the region. Additionally, the rise in long-distance travel and the growing awareness of the benefits of roadside assistance services contribute to this upward trend.
With its rapid automobile sector expansion, escalating vehicle sales, and a notable affinity for luxury and high-end vehicles, the European market not only dominates but also commands the largest market share. The presence of robust industrial units, ample raw resources, a skilled labor force, and other contributing factors further bolster Europe's position in the automobile roadside assistance market. Germany is the frontrunner among European nations, solidifying Europe's leading stance in this sector. Germany's solid automotive manufacturing base, coupled with its advanced technological capabilities, positions it as a critical player in the market.
Vehicle Roadside Assistance Industry Overview
The vehicle roadside assistance market is fragmented, with many players. Vehicle roadside assistance companies are actively adopting strategies to boost their market presence and cater to evolving customer demands. One key strategy is expanding service offerings to include a wider range of assistance options, such as battery jump-starts, tire changes, fuel delivery, and towing services. The key players include Viking Assistance Group AS, ARC Europe SA, SOS International A/S, Allianz Global Assistance, and Falck A/S.
Vehicle Roadside Assistance Market Leaders
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Viking Assistance Group AS
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ARC Europe SA
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SOS International A/S
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Allianz Global Assistance
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Falck A/S
*Disclaimer: Major Players sorted in no particular order
Vehicle Roadside Assistance Market News
- March 2024: Okinawa Autotech, a prominent electric two-wheeler manufacturer, announced a strategic partnership with ReadyAssist, a top-tier roadside assistance (RSA) and vehicle care firm. This collaboration aims to enhance the aftersales service and emergency support for Okinawa's clientele.
- June 2023: Stellantis entered a five-year contract with the RAC to deliver roadside assistance services to Stellantis users in the United Kingdom and the Republic of Ireland. Users can access essential support by pressing either the emergency SOS or the breakdown button installed in Stellantis’ vehicles.
- May 2023: Progressive Insurance partnered with TTN Fleet Solutions to introduce an optional heavy truck roadside assistance service for its commercial auto customers. This coverage includes the expenses for towing and on-site labor during vehicle disablement.
Vehicle Roadside Assistance Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumption and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increased Vehicle Owership to Propel the Demand for Roadside Assistance Service
4.2.2 Rising Consumer Expectations for Safety and Convenience
4.3 Market Restraints
4.3.1 Limited Availability of Service Providers may Restrain the Market Growth
4.3.2 Increasing Vechicle Complexity and Limited Technical Expertise
4.4 Market Opportunities
4.4.1 Adoption of Connected and Autonomous Vehicles Along with Digitalization to spur the Market Demand
4.4.2 On Demand and Mobile App Based Services
4.5 Value Chain Analysis
4.6 Industry Attractiveness: Porter's Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitutes
4.6.5 Intensity of Competitive Rivalry
4.7 Insights into Technological Advancements in the Industry
4.8 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By VehicleType
5.1.1 Passanger
5.1.2 Commercial
5.2 By Service
5.2.1 Towing
5.2.2 Tire Replacement
5.2.3 Fuel Delivery
5.2.4 Other Services
5.3 By Provider
5.3.1 Auto Manufacturers
5.3.2 Motor Insurance
5.3.3 Independent Warrenty
5.3.4 Automotive clubs
5.4 By Geography
5.5 North America
5.5.1 United States
5.5.2 Canada
5.5.3 Rest of North America
5.6 Europe
5.6.1 United Kingdom
5.6.2 Germany
5.6.3 France
5.6.4 Russia
5.6.5 Italy
5.6.6 Spain
5.6.7 Rest of Europe
5.7 Asia-Pacific
5.7.1 India
5.7.2 China
5.7.3 Japan
5.7.4 Australia
5.7.5 Rest of Asia-Pacific
5.8 South America
5.8.1 Brazil
5.8.2 Argentina
5.8.3 Rest of South America
5.9 Middle East and Africa
5.9.1 United Arab Emirates
5.9.2 South Africa
5.9.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
- *List Not Exhaustive
6.3 Viking Assistance Group AS
6.4 ARC Europe SA
6.5 SOS International A/S
6.6 Allianz Global Assistance
6.7 Falck A/S
6.8 Agero, Inc.
6.9 Allstate Insurance Company
6.10 AAA Roadside Assistance
6.11 AutoVantage
6.12 Best Roadside Service*
7. MARKET FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
Vehicle Roadside Assistance Industry Segmentation
Vehicle roadside assistance encompasses services offered to motorists when their vehicle breaks down or faces issues while on the road. The vehicle roadside assistance market forecast is segmented by vehicle type, service, providers, and geography. By vehicle, the market is segmented into passenger and commercial vehicles. By service, the market is segmented into towing, tire replacement, fuel delivery, and other services (jump start/pull start, battery assistance, etc). By provider, the market is segmented into auto manufacturers, motor insurance, independent warranty, and automotive clubs. By geography, the market is segmented into Asia-Pacific, North America, Europe, South America, the Middle East and Africa, and the Rest of the World. The reports offer the market sizing and forecasts for the vehicle roadside assistance market in value (USD) for all the above segments.
| By VehicleType | |
| Passanger | |
| Commercial |
| By Service | |
| Towing | |
| Tire Replacement | |
| Fuel Delivery | |
| Other Services |
| By Provider | |
| Auto Manufacturers | |
| Motor Insurance | |
| Independent Warrenty | |
| Automotive clubs |
| North America | |
| United States | |
| Canada | |
| Rest of North America |
| Europe | |
| United Kingdom | |
| Germany | |
| France | |
| Russia | |
| Italy | |
| Spain | |
| Rest of Europe |
| Asia-Pacific | |
| India | |
| China | |
| Japan | |
| Australia | |
| Rest of Asia-Pacific |
| South America | |
| Brazil | |
| Argentina | |
| Rest of South America |
| Middle East and Africa | |
| United Arab Emirates | |
| South Africa | |
| Rest of Middle East and Africa |
Vehicle Roadside Assistance Market Research FAQs
How big is the Vehicle Roadside Assistance Market?
The Vehicle Roadside Assistance Market size is expected to reach USD 29.89 billion in 2024 and grow at a CAGR of 4.78% to reach USD 37.75 billion by 2029.
What is the current Vehicle Roadside Assistance Market size?
In 2024, the Vehicle Roadside Assistance Market size is expected to reach USD 29.89 billion.
Who are the key players in Vehicle Roadside Assistance Market?
Viking Assistance Group AS, ARC Europe SA, SOS International A/S, Allianz Global Assistance and Falck A/S are the major companies operating in the Vehicle Roadside Assistance Market.
Which is the fastest growing region in Vehicle Roadside Assistance Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Vehicle Roadside Assistance Market?
In 2024, the Europe accounts for the largest market share in Vehicle Roadside Assistance Market.
What years does this Vehicle Roadside Assistance Market cover, and what was the market size in 2023?
In 2023, the Vehicle Roadside Assistance Market size was estimated at USD 28.46 billion. The report covers the Vehicle Roadside Assistance Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Vehicle Roadside Assistance Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Vehicle Roadside Assistance Industry Report
Statistics for the 2024 Vehicle Roadside Assistance market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Vehicle Roadside Assistance analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
