Africa Vegetable Seed Market - Growth, Trends, and Forecast (2019 - 2024)

The Africa Vegetable Seed Market is segmented by crop type into tomato, cabbage, onion, carrot, okra, and others, and by geography into Kenya, Uganda, Nigeria, and South Africa.

Market Snapshot

Market Snapshot 1
Study Period:


Base Year:


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Market Overview

The Africa Vegetable Seed Market was valued at USD 190 million in 2018 and is projected to grow at a CAGR of 6.0% during the forecast period (2019-2024). South Africa is the largest region which is accounting for largest production of vegetable seeds.The drivers identified in this market are organizations promoting vegetable breeding,increasing demand for economic development and nutrition security and increasing demand for employment and income generation. The restraints identified in this market are low access to high-quality seeds of improved and adapted varieties,high capital investment and operational costs and lack of awareness of the nutritional benefits.


Scope of the Report

A seed is a mature ovule consisting of an embryonic plant (dormant) along with the stored nutrients required for the embryonic plant, all surrounded by a protective coat. A seed is a living entity and a biological product that can die, depending upon its genetic potential to remain viable and its storage conditions. Seeds can be classified in various ways, such as botanical characters (botanical classification), crop type, uses, etc.The report contains a detailed analysis on various parameters of the African vegetable seed market. The market has been segmented, based on region and vegetable type.

Crop Type
South Africa
Rest of Africa

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Key Market Trends

Increasing Demand for Economic Development and Nutrition Security is driving the market

A major threat alarming Africa is its nutritional insecurity and deficient diet plans. Vegetables are important sources of micronutrients and fibers. In Africa, government authorities are adopting a strict commitment toward the development of nutritional security. In low-income countries from Africa, meeting caloric requirements is a priority, and the inclusion of vegetables in diet plans serves as an alternative to meeting the caloric requirements. Scientists and different seed companies are investing heavily in R&D, to develop highly nutritious and yielding seed varieties. By utilizing these newly developing vegetable seed varieties, the expansion of home gardens is planned in several countries, with an aim to contribute to the growth of nutritional security in Africa. The agencies like The New Partnership for Africa’s Development (NEPAD) Agency, along with various international, local, and government associations, are supporting the Africa nutritional security programs.

Market Trends 1

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Africa Vegetable Seed Market is segmented by Vegetables into Tomato

The tomato seed segment of the market studied was estimated to be worth USD 25.7 million in 2018 and is projected to reach USD 37.1 million by 2024, projecting to register a CAGR of 6.3% during the forecast period. Among fresh tomatoes, Florodade, Heinz 1370, Karino, and Rodade are the popular cultivars. Popular newer hybrids in the market include - Fortress, Hytec, Star 9001, Star 9003, Sundance, and Zeal. Algeria, Benin, Cameroon, Egypt, Ghana, Kenya, Sudan, Tunisia, and the United Republic of Tanzania are the major countries in the Rest of Africa segment. All these countries have more than 20,000 hectares of yearly tomato cultivation.

Africa Vegetable

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Competitive Landscape

In the African vegetable seed market, companies are not only competing based on product quality and promotion but are also focused on strategic moves, to hold a larger market share. The African vegetable seed market is fragmented, and no company has a clear stronghold in the market. This is largely due to the fact that the market is fragile and there is no regulation on seed quality and labeling, which allows the local companies to circulate their products easily in the market. Syngenta’s acquisition of MRI Zambia and its recent expansion activities provide it a strong presence in the African vegetable seed market.

Major Players

  1. Monsanto
  2. Hygrotech
  3. Kenya Seed Company
  4. Sakata Seed Southern Africa (Pty) Ltd
  5. Syngenta

* Complete list of players covered available in the table of contents below

Africa Vegetable

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Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Crop Type

      1. 5.1.1 Tomato

      2. 5.1.2 Cabbage

      3. 5.1.3 Onion

      4. 5.1.4 Carrot

      5. 5.1.5 Okra

      6. 5.1.6 Others

    2. 5.2 Geography

      1. 5.2.1 Africa

        1. Kenya

        2. Uganda

        3. Nigeria

        4. South Africa

        5. Rest of Africa


    1. 6.1 Most Adopted Competitor Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Monsanto

      2. 6.3.2 Kenya Seed Company

      3. 6.3.3 East African Seeds Co.

      4. 6.3.4 Rijk Zwaan Africa

      5. 6.3.5 Hygrotech

      6. 6.3.6 Premier Seeds Nigeria Limited

      7. 6.3.7 Sakata Seed Southern Africa (Pty) Ltd

      8. 6.3.8 Syngenta

      9. 6.3.9 East-West Seed

      10. 6.3.10 Victoria Seeds Limited


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